Total Immersion’s partner in Spain I.visual presented the ARtoons T-shirt line at the 5th Licensing Forum that was held in Barcelona on June 22. ARtoons has been quoted by Licensing Italiaamong the best innovations showed at the Forum. Cartoon designs printed on the T-shirt come to life through the D’Fusion @home technology. ARtoons is oriented towards the web-based developement. T-shirts are sold online and the AR experience is hosted on ARtoons website.
THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror!
People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame “Saints Row 3” which will be released on November 15 or into WWE wrestlers thanks to face tracking.
Total Immersion’s partner in France, Astuce Prod produced an Augmented Reality Game featuring Citroën DS3 Racing Car for C42, international showroom for the brand. Kiosks offer racing experience with wirtual steering wheel on a flyer. AR experience running on D’Fusion which enables features like finger pointing, collisions and physics control.
BAE Systems showcases aircrafts using Augmented Reality at Al Janadriyah 2011 (until April 29).
Al Janadriyah Heritage and Cultural Festival highlights some of the most exquisite samples of arts and crafts of Saudi Arabia. The festival, in its 26th edition, kicks off with a camel race, performances of the folklore troupes, and recitations by famous literary figures. The festival draws more than one million visitors every year.
Magna partnered with Axis 3Dfor this project. Magna is a Saudi digital agency specializing in new technologies that have significant potential in B2C and B2B marketing. Magna has accumulated knowledge and partnerships allowing her to offer market-leading experiences in the hottest technologies including Augmented Reality. Their latest AR work include projects on the Nokia E7, the BAE Typhoon, Saudia Ketchup and a Lipton Facebook game.
Total Immersion’s Korean partner Imtree produced an Augmented Reality Experience on Kiosk for the Nissan Cube booth at Seoul Motor Show 2011. AR experience has been well received by attendees and attract people on the Nissan Booth.
The AR experience contains virtual product presentation and car colours configurator triggered by finger pointing detection system.
Honda Cars Philippines embraces new technology, thus making use of augmented reality as part of their element in promoting latest Honda Jazz 2011. During their launch they demonstrated their interactive AR brochure depicting the stylish 3D color changeable model of the car, a short video presenting the spacious coupé, and the accommodating seat configurations.
They invited customers to visit their showroom to see the car, get a copy of the flyer and experience AR on their kiosk or home computers. Everone in the event is so excited and eager to try out the interactive brochure. The augmented reality experience maybe tried out at www.stylespacejazz.com.
As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied.
Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges.
The construction industry has flirted with AR before, with sectors such as architecture and planning appearing to have the most obvious synergies. In Knauf’s case the tech was used to expose a difficult and often concealed element of construction, the application of insulation.
Having seen how augmented reality can enhance marketing strategies at events and expos, Knauf approached Hidden to create experiences and AR kiosks for Ecobuild 2011 in an industry first for insulation solutions.
Aside from the augmentations that are being used at the Ecobuild 2011 event, Knauf has commissioned PC and laptop versions of the augmentations in order to equip their sales team with a simple and robust method for demonstrating their product anywhere.
Total Immersion’s partner, Hidden have created three photorealistic 3D renderings of buildings associated to the three desired product sectors. When rotated, the augmentations automatically animate a particular product being applied in a real world situation. The augmentations were distributed across three custom kiosks equipped with HD cameras and 55″ LCD displays. This application allowed the audience to get a close-up and very detailed view of each product. The augmented reality experience has been extended to the Knauf website and visitors were encouraged to take a Knauf information card with which they could control the website augmentation. To view the augmentations please visit http://www.knaufinsulation.co.uk/ar.
In-keeping with their green credentials, Knauf now have the option to re-use the technology and equipment following the Ecobuild event. This has been included as part of their sales strategy, allowing a greater return on their investment and ensuring a carbon neutral footprint with regard to the AR components of the campaign.
Total Immersion’s Partner, XXX Studios was assigned the task of creating a presentation to summarise HPs new product offerings at the Asia Pacific launch in Shanghai.
Paul Donovan, Vice President and General Manager, Product Marketing Personal Systems Group, HP Asia Pacific and Japan, uses augmented reality to showcase a new range of connected products and solutions at the A New HP World event in Shanghai.
The event was held over 3 days for the international media, local partners and customers. Among the highlights were their new innovations in sound, design, HD screens and cameras and the all new WebOS, which will compete directly with the other leading mobile OS. The production incorporated embedded video and After Effects to enhance the visuals, and each demonstration was received with much applause by the audience.
This Christmas, Germanos rewarded customers visiting “The Mall Athens” and “Golden Hall” department stores with innovatively presented prizes, in an attempt to combine the holiday spirit with high technology. Customers visiting GERMANOS stores were able to see live on special screens a three-dimensional image of the prize they had won on the spot, without making a purchase or participating in a lottery competition. Some of the amazing prizes that came to life in the hands of the fascinated customers included 6 scooters, 10 LG Optimus mobile phones, 10 PS3 game consoles, 5 netbooks and 30 €100-prize cheques.
High take-up, increased customer turn-out
This innovative style of promotion attracted the vivid interest of the public, as proven by the high take-up. As a result, approximately 50,000 consumers received the new coupon incorporating the augmented reality technology by Germanos promotion teams in the “Golden Hall” and “The Mall Athens”. It is worth noting that 80% of those customers, corresponding to a number of 40,000 customers, visited the department stores with the intention to win the prize and get an idea of what it looked like with the help of 3D technology. In addition, this promotion resulted in a significant increase of customer turn-out at Germanos stores in both department stores, which translated in a sales increase in all product categories.
“This innovative promotion aimed at supporting the seasonal televised campaign of our company on a below-the-line level, a campaign based on the central slogan ‘For presents that evoke great emotions…Germanos, and you are in’, stated Alexandros Davos, Retail Marketing Director of the company. Furthermore, it aimed at enhancing the emotional connection of the brand with its customers, via personalised one-to-one communication. At the same time, it was applied with the view to create another unique customer experience –an area where Germanos network lays particular emphasis on, with visiting customers always being its prime focus.
Through its long-standing, consistent presence, the company has won the esteem and trust of consumers. With renewed store aesthetic, improved communication and emphasising on the experience customers come by every time they visit Germanos network, the company continues to serve its vision to provide technological solutions, products and services that fully meet customer needs.
Jack Morton Worldwide, the experiential marketing agency, was appointed to create and produce a global internal event designed to launch Statoil’s new vision and visual identity.
30,000 Statoil employees and stakeholders at over 120 locations across the world came together in ‘town hall’-style meetings to celebrate the new brand, through a broadcast experience that brought the global Statoil community together.
Through satellite, video conferencing and a webcast, all Statoil employees saw their colleagues from locations around the world welcome them to their offices and installations. Starting in Singapore, the flyaround travelled to Karsto, a gas processing plant; on to Calgary, Stavanger, Rio, Moscow, Houston, Lagos, to Statfjord C, an oil platform located 150 kilometres off the coast of Norway. The virtual visit ended at the BBC studios in London.
The broadcast ended with a short Q&A session, during which Mr. Lund answered questions from around the Statoil world, using the satellite and the video conferencing infrastructure.
Statoil are one of the first companies to combine augmented reality with a global live event broadcast to this number of people.
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