BAE’s aircrafts in AR attract crowds at a festival in Saudi Arabia

BAE Systems showcases aircrafts using Augmented Reality at Al Janadriyah 2011 (until April 29).

Al Janadriyah Heritage and Cultural Festival highlights some of the most exquisite samples of arts and crafts of Saudi Arabia. The festival, in its 26th edition, kicks off with a camel race, performances of the folklore troupes, and recitations by famous literary figures. The festival draws more than one million visitors every year.

Magna partnered with Axis 3Dfor this project. Magna is a Saudi digital agency specializing in new technologies that have significant potential in B2C and B2B marketing. Magna has accumulated knowledge and partnerships allowing her to offer  market-leading experiences in the hottest technologies including Augmented Reality. Their latest AR work include projects on the Nokia E7, the BAE Typhoon, Saudia Ketchup and a Lipton Facebook game.

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