For Christmas 2010, Ask Santa Claus for Augmented Gifts !

This is the first part of our selection of great Christmas Gift featuring Total Immersion’s Augmented Reality technology.

Nathan Interactive Book : Dokéo+ with Dokito

This book developed and designed for kids between 2 and 5 years old proposes funny interactions with a dedicated character : Dokito.

Hachette Parlour Game : “La Boite à Enigmes Junior”

It’s a 2 to 12 players game based on riddles. You have 100 differents riddles to solve in which 10 propose Augmented Reality Experiences.

Nathan Cards Sets : Dokéo Augmented Reality Cards

5 sets of cards designed for kids featuring Augmented Reality Experience to better understand Geography, Science, History and Physical Science !

Artoons : Augmented Reality T-Shirts for kids !

4 differents Augmented T-Shirts especially designed for kids between 2 and 5. More information here.

Publishing : Edibas Ben10 Virtual Lamincards powered by Total Immersion

Italian Publishing Company launched Ben10 Virtual Lamincards with augmented reality technology powered by Total Immersion.

 

Toys : Video Release of First Mattel Augmented Reality Toys with Avatar Licence and i-Tag technology

The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Camerons much-anticipated film, which is set for release in December 2009.

The augmented reality technology used for the project was developped by AR world leader Total Immersion. Each action figure, vehicle and creature in the product line will come with a 3-D web tag, called an i-TAG, which consumers can scan using a home computers webcam.

New project: Avatar Movie Obsessed With Making Unreal Real

James Cameron has waited more than 14 years to get his latest creation, AVATAR, into theaters. The director of Terminator, Alien, and The Abyss, Cameron is no stranger to science fiction, and the recent Comic Con previews in San Diego revealed that Cameron has spared no expense in creating the next scifi epic that will redefine the movie-making process. AVATAR utilized a new technique to merge recorded and synthetic images, allowing Cameron to alter and edit a blend of the two in real-time. The results? AVATAR is a mind-blowing 3-D experience of a futuristic war on a distant alien planet, full of lush environments and unparalleled special effects.

Cameron’s new filming technique works something like a video game. In traditional CGI scenes, motion capture is used on actors, and the images are blended into synthetic environments in post-production. In AVATAR, Cameron uses a virtual camera to explore how characters look in the environment as they are being filmed. In other words, the director can see and manipulate the final product while he is still shooting the movie. Cameron isn’t just aiming for the next billion dollar grossing movie, he’s also out to set a standard for how digitalized movies will be recorded.

photo_avatar3

Of course, blending recorded and synthetic environments in real-time isn’t a completely new concept. Augmented Reality from Total Immersion has done similar work for baseball cards, business presentations, and advertisements. In fact, AVATAR and Total Immersion are teaming up for an interactive movie marketing campaign, similar to the online AR demonstrations for the latest Star Trek movie. AVATAR  is certainly the first full-length feature film to use this technology during main production, post-production, and advertising.

AVATAR is likely to be another great step into the next stage of movie-evolution. Not only will it have an incredible alien world for audiences to experience, it will forever change how directors use digital animation.  By giving directors another tool to help create more realistic digital scenes, James Cameron has edged us closer to science fiction that seems completely real. Whether or not AVATAR is ultimately a success though, Cameron’s changes to the industry will likely be titanic.

Photo James Cameron

James Cameron

Toys: Avatar Line and Mattel: the First AR-enhanced Toys

Mattel has long shown its colors as a tech-forward company — its BarbieGirls.com virtual world has in just two years grown in size to 18 million registered accounts. And just last week the company said it was moving in the direction of augmented reality, a technology with just a single precedent in the toy space (from baseball card-maker Topps).

The toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Cameron’s much-anticipated film, which is set for release in December 2009.

The augmented reality technology used for the project was developped by AR world leader Total Immersion. Each action figure, vehicle and creature in the product line will come with a 3-D web tag, called an i-TAG, which consumers can “scan” using a home computer’s webcam.  Scanning the i-TAG will reveal special content onscreen unique to the corresponding product.  Exact content varies for each item, but could include biographical information, additional images and animated models of the figures.  When the i-TAG for deluxe figures, vehicles or creatures are placed under a webcam, animated 3-D models will “come alive” through engaging, evading or defending moves.  Place two i-TAGs from the “Battle Pack” together and the 3-D images will interact with each other.

“The development of our ‘Avatar’ toy line with the integration of the augmented reality technology marks an entirely new level of innovation in toys,” said Doug Wadleigh, Vice President for Boys Action Play Marketing, Mattel, Inc. “Boys will be able to play with the ‘Avatar’ figures and vehicles in ways that previously could only be imagined.”

Lora Cohn, Vice President, Fox Licensing added, “This is going to be a ground-breaking moment for both film and toy with the introduction of one the most innovative 3-D experiences ever conceived.  Mattel has created the perfect complement to a film that is going to wow audiences the world over with its bold new vision.”

“Augmented reality is a software solution that has significantly gained momentum and popularity with advertisers, retailers and marketers over the past several years because of its unique ability to engage consumers in their experience with a brand,” said Bruno Uzzan, CEO and co-founder, Total Immersion. “The launch of Mattel’s ‘Avatar’ toy line is truly groundbreaking, as this marks the first time augmented reality has been featured in a mainstream consumer product line.”

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