Make your own Movie with Augmented Reality, LG, AR Door and Total Immersion !

AR Door, a Russian agency specialized in Augmented Reality solutions, teamed up with LG Electronics, a global electronics company, to create a Facebook application LG 3D Moviemaker.

The application is based on Augmented Reality technology that due to its interactivity renders all features of 3D TVs in a more sophisticated way.

Through advanced features LG 3D Moviemaker is pushing the boundaries of reality.  Trendsetting technologies bring the immersive 3D experience where instead of just watching scenes you can actually be part of them. The contest allows you to become the main character of a movie and get valuable presents for your skills and efforts.

To participate in the contest you should first go to the application on Facebook, choose any genre you like (or all of them) and shoot a video.

There are 4 genres to choose: horror, animation, fantasy and action. Choose the genre, print out the markers. Make sure you face fits the marked shape on the screen. When you are ready, press the rec button. When the video is done, don’t forget to send it to the contest.

After moderation all the videos submitted for the contest will be stored in the Events section of the web page . The winner who gets for the video the most number of likes will be rewarded with 3D TV by LG.

The details and conditions of the contest are available here.

The application is based on the Total Immersion‘s patented Augmented Reality technology D’Fusion.

Video release of LG Iron Man 2 Augmented Reality Event

As part of LG’s multi-platform marketing campaign, Total Immersion teamed with LG Mobile Phones, Alcone Marketing, Marvel Studios and Paramount for an integrated digital promotion around Iron Man 2.

TI’s Russian Partner AR Door delivered an AR advertising campaign for LG 3D TV

AR Door has spearheaded the creation and integration of augmented reality for LG advertising campaign in Russia. The campaign included the integration of augmented reality into the promo website, devoted to a release of a new LG 3D TV model.

Augmented reality is a term for a direct or indirect live view of a real-world environment, whose elements are augmented by virtual computer-generated imagery.

The web page ( incorporating augmented reality allows the users to enjoy a 3D world just right at their homes.

By visiting the web page the customers can flash the ad in front of a web camera. After the web cam recognizes the image, jungles appears just in front of the user, on the screen. The user can enjoy the colors of the fascinating scenery, watch parrots and a puma. One more feature is a possibility to take screenshots of your experience.

Face tracking technology tracks the movements of the head and superimposes 3D glasses and puma’s ears on the user’s face and head. The markerless technology of an augmented reality — D’Fusion – allows the camera to recognize not black-and-white images but colorful ones, people’s faces, bottles, etc. D’Fusion is currently admitted to be the most flawless AR technology.

LG’s Marvel Comic Augmented Reality Experience

As part of LG’s multi-platform marketing campaign, Total Immersion teamed with LG Mobile Phones, Alcone Marketing, Marvel Studios and Paramount for an integrated digital promotion around Iron Man 2.

Video Release of LG Ally Iron Man 2 Experience on D’Fusion Mobile for Android

Consumers who purchase LG Ally can download the Augmented Reality app, featuring exclusive Iron Man 2 content, at or by texting 95173 from their mobile phone. Present throughout “Iron Man 2,” LG Ally allows users to explore and experience Augmented Reality. A touch screen handset featuring a full slide out QWERTY keyboard, the Ally is the ultimate compliment for technology enthusiasts who, like Tony Stark, expect nothing but the best.

Total Immersion puts in the action with new “Iron Man 2” Augmented reality application

Collaboration with LG Mobile Phones, Marvel and Paramount Lets Anyone Don the Gear and Fly Around Like Tony Stark via IM2 Microsite and New LG Ally Android Mobile Phone

LOS ANGELES (June 23, 2010) – Curious to see the world as Tony Stark sees it?

Well, you can now don the gear, thanks to Total Immersion, the global leader in augmented reality (AR).  As part of LG’s multi-platform marketing campaign, Total Immersion teamed with LG Mobile Phones, Alcone Marketing, Marvel Studios and Paramount for an integrated digital promotion around Iron Man 2, which arrived in theaters nationwide on May 7, entitled “Iron Man Yourself.”

Encompassing mobile AR and the Web, the promotion features markerless augmented reality – tracking that enables the AR application to use natural targets to trigger the experience.

The “Iron Man Yourself” promotion includes a limited edition Iron Man 2 comic book available with the purchase of every LG Ally handset, LG’s first Android mobile phone in the U.S. Featuring Total Immersion’s D’Fusion@home and D’Fusion Mobile software.  LG Ally allows consumers to experience an Augmented Reality application via the handset.

“This integrated digital campaign brings together some remarkable AR capabilities – markerless tracking, computer vision and mobile AR — in one of the most compelling extensions to a film franchise in recent memory,” said Bruno Uzzan, CEO and co-founder, Total Immersion.  “Working with LG, Alcone, Marvel and Paramount, we’ve been able to raise the bar on mobile AR while engaging consumers across a range of brands.”

Bringing the film to life, the Iron Man 2 comic book enables readers to experience the world through Tony Stark’s eyes via two unique AR scenarios.  In the first, readers can hold the comic book’s front cover up to a webcam and watch as AR tracking creates an Iron Man helmet directly over his or her head.  Once the helmet is in place, Iron Man’s armor begins to form over the reader’s chest and the transformation is complete.  Consumers can also get a feel for the infamous heads-up display from within the Iron Man helmet, and the AR experience can be recorded and shared.

In a second scenario, the comic book’s back cover kicks off a fast and furious timed challenge called “Sky Thruster Game” in which players, through movement detection, control a flying figure of Iron Man across desert and urban landscapes.  Using the comic book as a joystick, players must dodge city buildings and close encounters with LG icons as they race to the finish and move on to higher levels.

Total Immersion exhibited its unique AR installation at the LG Iron Man 2 event in New York City on May 11.  In addition to celebrating LG’s partnership with the film, the event used AR implementations to highlight finalist concepts from the LG Design the Future Competition which challenged participants to create futurist handset designs and models.

LG Mobile Phones Joins Forces With Marvel Entertainment to Create a Multi-Media Marketing Campaign for “Iron Man 2”

Movie Tie-In Features “Stark-Worthy” TV Spots, Futuristic Micro Site and Game, Special Edition Marvel Comic Book and Robust Movie Promotion Program

Campaign Culminates with Film-Themed Event Highlighting Augmented Reality Technology and the New LG Android Device

LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones), in partnership with the summer blockbuster, “Iron Man 2,” from Marvel Studios, is launching a multi-platform marketing campaign that celebrates the film’s theme of heroism through technology and gadgets that push the limit. Proving that life is good when you’re connected, LG will implement a comprehensive campaign focusing on how innovation can help bring people together and make everybody a Super Hero.

Kicking off the campaign’s many initiatives will be Super Hero themed television commercials that showcase the superhuman capabilities of LG’s first Android mobile phone, LG Ally. In-store gift-with-purchase promotions will allow consumers nationwide to receive a special edition Augmented Reality enabled “Iron Man 2” comic book with the purchase of selected LG handsets. LG will also launch a movie-themed micro site,, which includes an engaging online film-themed game with built-in Augmented Reality experiences and text-to-win consumer sweepstakes. The company’s “Iron Man 2” marketing programs will also include special retail promotions at Best Buy for LG LED HDTVs and Blu-ray Disc players.

Concept for the LG Flutter phone

The campaign will culminate with an exclusive New York event that will celebrate the launch of LG Ally and will feature futuristic technology from the LG Design the Future Challenge. In addition, the event will allow attendees to interact with a variety of Augmented Reality experiences, as well as provide an exclusive behind-the-scenes look at the “Iron Man 2” film.

“LG and Marvel have come together once again to empower audiences with a thrilling account of technology and its endless possibilities,” said Ehtisham Rabbani, corporate vice president, marketing and innovation, LG Mobile Phones (LG MobileComm USA Inc.). “Allowing LG to display its innovation expertise and most advanced devices, ‘Iron Man 2’ is the perfect fit for LG’s sophisticated handsets and smart products.”

LG’s Augment Your Reality event in NYC

With the world now aware of his dual life as the armored super hero Iron Man, billionaire inventor Tony Stark (Robert Downey Jr.) faces pressure from the government, the press, and the public to share his technology with the military in “Iron Man 2.” Unwilling to let go of his invention, Stark, along with Pepper Potts (Gwyneth Paltrow), and James “Rhodey” Rhodes (Don Cheadle) at his side, must forge new alliances–and confront powerful enemies. The film is directed by Jon Favreau and is in theaters nationwide now.

Advertising Campaign

Challenging audiences to ask themselves, “Is it a lifesaver…a smartphone, or something better?” the LG Iron Man 2 advertising campaign brings the power of an LG Android device to life. Centered on five friends caught in the cross-hairs of battle between alien drones and Iron Man himself, each character must use their LG phones to find the right mobile applications to save themselves and capture a bit of glory along the way. Showcasing LG handset capabilities such as instant Internet access, music player portability, turn-by-turn navigation, photo and video sharing, and even the ability to make online purchases and restaurant reservations, each ad is a tribute to the endless possibilities of the LG Ally.

LG Micro Site

LG’s Limited Edition
exclusive Iron Man
comic book

LG has developed a micro site that will give movie fans a much deeper and interactive experience than the usual movie tie-in website. In addition to information about LG Ally, site visitors can download Augmented Reality applications and enter a consumer sweepstakes with the chance to win tickets, phones and incredible LG prizes. There is also an online game, where fans can participate in exciting film-themed activities using the latest Augmented Reality technology. The site can be visited at

Limited Edition Marvel Comic Book

A special edition “Iron Man 2” comic book created by Marvel will be given away with the purchase of an LG Ally.  The comic book will feature a variety of Augmented Reality experiences and will also provide consumers with text messaging short codes to access exclusive Iron Man 2 content.

Movie Promotion Program

Dovetailing with its “Something Better” brand marketing campaign LG Electronics will be implementing a comprehensive movie promotion program with Marvel, including TV advertising, in-store point-of-purchase materials, retailer circular ads, dealer sales incentives, and digital and mobile campaigns, begins April 30.

Consumers can text LGIM2 from their mobile phone to 95173 to receive exclusive Iron Man content, download the Augmented Reality application on their LG Ally phone and enter the sweepstakes for a chance to win the ultimate Iron Man 2 prize package:

  • LG Ally
  • 2 tickets to the U.S. premiere of a Marvel movie
  • 55-inch class LG “Infinia” LED HDTV and LG Network Blu-ray Home Theater System

Additional elements of the movie promotion program are special Iron Man 2 consumer electronics promotions with Best Buy. From April 25 through May 8, Best Buy shoppers can purchase a specially priced package consisting of LG’s LE5400 LED HDTV and BD570 Blu-ray Disc player. Starting on May 9 and running through May 22, Best Buy also will offer a similar LG Iron Man 2 package which bundles together the LE5400 and LG’s Network Blu-ray Home Theater LHB335.

LG’s LE5400 LED LCD HDTV offers superior picture quality, advanced energy saving options and flexible access to content-on-demand. LG’s BD570 Blu-ray Disc player includes NetCast Entertainment Access with wireless connectivity for convenient access to online content such as Netflix, CinemaNow, VUDU, YouTube, Picasa, AccuWeather and Pandora.  LG’s LHB335 Home Theater System delivers a stunning entertainment experience with NetCast streaming content, Full HD 1080p Blu-ray Disc playback, 1080p upscaling of standard DVDs, and Pure HD audio performance including Dolby TrueHD and dts-HD Master Audio Essential.

Consumers interested in learning more about the Best Buy product bundles can visit LG and Best Buy also are supporting the co-branded promotion with a broadcast, online and mobile advertising campaign on ABC networks.

The LG Ally

LG’s Android “Ally”

Consumers who purchase LG Ally can download the Augmented Reality app, featuring exclusive Iron Man 2 content, at or by texting 95173 from their mobile phone. Present throughout “Iron Man 2,” LG Ally allows users to explore and experience Augmented Reality. A touch screen handset featuring a full slide out QWERTY keyboard, the Ally is the ultimate compliment for technology enthusiasts who, like Tony Stark, expect nothing but the best.

Exclusive Iron Man 2 Event

Showcasing its most “Stark-worthy” technology and reinforcing its innovative heritage, LG will host an event in New York on May 11 that will engage movie fans and gadget gurus alike. The event will boast a variety of Augmented Reality experiences as well as give attendees a hands-on look at the LG Ally. The event will also feature three futuristic concept phones from the LG Design the Future Challenge. This year’s competition marks the inaugural participation of Russell Bobbitt, the prop master from “Iron Man 2.” Bobbitt served as a guest judge for the competition, awarding one contestant’s cutting-edge design with the Prop Master’s Choice award. The design that wins Prop Master’s Choice will be created into a non-working mock-up and displayed at the event. The lucky contestant’s design could even windup in Bobbitt’s next blockbuster film. The world-renowned prop master will also be on hand at the event to showcase the ultramodern props from the film’s set.

Robert Downey Jr. reprises his role as billionaire industrialist Tony Stark, aka the super hero Iron Man in this sequel to the 2008 blockbuster. RDJ, Paltrow, Cheadle and Rockwell are joined by Samuel L. Jackson as Nick Fury, Scarlett Johansson as Black Widow and Mickey Rourke as Whiplash. Jon Favreau once again takes up the directorial reins for Marvel’s armored avenger.

“Iron Man 2” is one of a continuing slate of films being produced by Marvel Studios based on the Marvel characters, including “Thor” on May 6, 2011, “The First Avenger: Captain America” on July 22, 2011 and “Marvel Studios’ The Avengers” on May 4, 2012.

Stay tuned to for the official word on all things to do with Marvel movies!

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