Total Immersion Releases Augmented Reality Game SkinVaders

Time to Save Face! (Literally!) As Aliens Invade Your Face
in The First Game to Bring Players Physically into the Game

LOS ANGELES, Oct. 20, 2011 Total Immersion, the global leader in augmented reality, today released SkinVaders™, a fun game for all ages available as a free download for the iPhone®, iPad2® and iPod touch® at App Store(SM) at

Created with Total Immersion’s D’Fusion® Studio Augmented Reality (AR) platform, SkinVaders is the first game to fully leverage AR literally bringing players into the game—by transforming their faces into game terrain over which alien invaders, known as SkinVaders, battle it out for total domination. To defeat the SkinVaders, players eradicate invading aliens by tapping on them and popping the eggs laid by the invaders.

With 9 levels and a variety of SkinVaders, all the action takes place on the face of the player.  Pictures are automatically snapped during the process incorporating the 3D graphics, making them fun to share with friends and family. The stakes are high:  It’s time for players to save face.

“SkinVaders demonstrates a world of possibility created by Total Immersion’s powerful augmented reality platform D’Fusion Studio,” said Bruno Uzzan, CEO of Total Immersion. “Players are literally brought into the game as they fight the invasion of SkinVaders intent on taking over their face. The markerless tracking and rendering are so sophisticated that players can suspend belief, deeply engaging in the most personal, realistic and real-time augmented reality experience on the market today.”

About Total Immersion

Total Immersion ( is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world’s most prominent technology companies including Adobe®, Intel® and KDDI.


Tiffany Spencer

Total Immersion (US)


Total Immersion And eBay Bring Virtual ‘See it On’ Feature To eBay’s Fashion App

Relationship Raises the Bar in E-Commerce Innovation

LOS ANGELES (February 1st, 2011) – Total Immersion revealed the first public release of its relationship with eBay – a mobile shopping feature within eBay’s Fashion app called “See It On” where the user can virtually try on sunglasses in real time through augmented reality functionality. Using an iPhone 4 or iPod Touch with a front facing camera, the app uses facial recognition to identify the user and apply virtual sunglasses to their video image. The user is able to adjust the fit, choose different styles, frames, lenses and colors to find their perfect look.  Within the app they can then browse through eBay to find the perfect pair at the perfect price.

Built on Total Immersion’s patented D’Fusion® platform, “See It On” Sunglasses allows users to virtually try on sunglasses in real time through augmented reality functionality. “We are thrilled to be working with eBay, and part of a rich collaboration that can potentially redefine how people shop,” said Bruno Uzzan, Co-Founder and CEO, Total Immersion. “The ability to provide consumers with realistic simulation in shopping environments not only builds confidence in their decision, but also dramatically enhances the discovery and efficiency aspects, creating an overall more satisfying shopping experience.”

“eBay’s goal is to make it simple, fast and convenient for consumers to shop virtually anywhere, anytime,” says Steve Yankovich, vice president of eBay Mobile. “By working with Total Immersion, we were able to bring augmented reality to the eBay Fashion iPhone app to allow consumers to experience products on eBay in a whole new way. Shoppers can skip the lines at stores to virtually ‘try on’ and shop for sunglasses wherever they are.”

eBay Fashion can be downloaded for free at the iTunes App Store (currently available in US & Canada); search for “eBay Fashion”. Additional information on the app and a video demonstration can be found at

About Total Immersion

Total Immersion ( is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), Asia, and North America. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide.  Find the latest news about Total Immersion at:


US & Canada:
Greg Davis, General Manager,

Europe & Asia:
Emmanuelle Pasturel, Marketing Manager

What’s in Store for Augmented Reality in 2011 ? In a “AR Ready World”, Total Immersion’s Vision Centers around Quantum Leaps in Computer Vision, Multi-Platform Support

Augmented reality only seems like an overnight sensation.

But much like that Broadway star turn that transforms careers, AR has been quietly evolving before our eyes – and in 2010, the technology reached maturity. Adhering faithfully to Moore’s Law, computing power and computer graphics capability have grown exponentially, fueling the commercial AR revolution.

According to Total Immersion Co-Founder and CEO Bruno Uzzan, that revolution encompasses “12 years of innovation in video capture and video resolution — from low-res webcams to embedded high frame-rate cams in mobile devices, from computer-animated movies to 3D cinema today. These breakthroughs have supported our vision – to transform passive consumers into active participants – for more than a decade.”

For Total Immersion, that translates to more than 800 projects delivered since 2008. The company operates six offices worldwide and works with more than 90 Partners in 40 countries. “We see readiness and practicality in this next generation of AR applications,” Uzzan said. “We see an ‘AR-ready’ world.”

Underscoring the distance AR traveled in 2010, Stephen Mietelski of Mullen Advertising said this about Mullen’s partnership with Total Immersion, on behalf of Olympus and its PEN E-PL1 micro camera : “Augmented reality has been used by companies before, but more as a gimmick than as an actual, working, in-depth product demo. This is as close to having the camera in your hands as you can get without actually having it in your hands.” The Olympus AR experience attracted some 100,000 unique visitors its first month, and repeat visitors comprise 15 percent of current traffic. The application recently won the prestigious Summit Award.

What’s to come in the year ahead? According to Uzzan, “ubiquity.” D’Fusion®, the company’s patented software solution, will be available on all devices (PCs, tablets, smartphones, set-top boxes) and operating systems: Windows, Mac OS, Linux, iPhone OS®, Android, Bada and Maemo, among others. And helping standardize it all will be Adobe Flash®. Adobe and Total Immersion recently formed a strategic alliance designed to accelerate market penetration of AR applications.

In 2011, look for new computer vision algorithms that will dramatically improve AR’s ability to “see” natural features and respond accordingly, Uzzan said. “AR is a new human interface, and in the year ahead, applications will incorporate enhanced face tracking, hand-tracking and shape-based image recognition, drawing on large, local image recognition databases,” he suggested.

Even as applications encompass powerful new capabilities, AR application development will become more accessible, quicker and more cost-effective, Uzzan predicted. Adobe Flash development tools will help agencies and designers reduce the total cost of ownership, integrating D’Fusion Studio as a distinct development platform for desktop and mobile apps alike, and placing D’Fusion in Platform as a Service (PaaS) mode.

As mobile devices continue their march to supplant the desktop, the massive boost in bandwidth that fueled rapid smart phone adoption will continue to reshape the landscape, Uzzan said. In retail, the trend in mobile AR will see apps moving from simple wayfinding and local search, to more robust experiential shopping tools (bridging information in real time, offering dynamic visualization, and so on). Says Juniper Research: “Given its potential to geotag products or locations with brand/campaign-specific information, as we near the end of 2010 a raft of major retailers and brands are releasing apps with an AR element.”

“Nearly 30 percent of U.S. smart phone owners will use those to research or buy products this holiday season,” Total Immersion’s Uzzan noted. “Similarly, 44 percent of U.S. adults will shop online for holiday items this year, according to the National Retail Federation. And mobile commerce likewise is taking off. By 2014, 30 percent of mobile subscribers with data plans in mature markets will use AR at least once a week, per Gartner.

“What all of this means is that augmented reality is poised for explosive growth, as the technology, the tools and the applications converge in 2011 in remarkable ways,” Uzzan said.

Total Immersion Announces the Appointment of Thomas Balduff as its new Sales Manager for German Speaking Countries

Total Immersion, the market and technology leading augmented reality company, strengthen its sales force with the appointment of Thomas Balduff as spearhead in  Germany and Austria.


Bringing a number of years experience as a professional in the digital entertainment and software industries, Thomas Balduff will be responsible for setting in place the company’s sales strategy, analyze clients’ expectations and increase Total Immersion market’s shares in all German speaking companies. He will also be driving sales growth within the partner networks (communication agencies, software engineering companies and events specialists).


Thomas studied Engineering in Darmstadt. Afterwards he worked in Sales and Marketing positions for US based IT organizations like Oracle and Cognos. Most recently he worked successfully in the Entertainment business for Macrovision and RealNetworks.


Thomas is passionate about the great solutions and campaigns Total Immersion is offering. “I´m impressed by over 800 projects we already delivered successfully and I’m convinced augmented reality will be the key for marketing and brand management. Mobile solutions and Flash applications are in place and will massively grow over the next couple of quarters”.


About Total Immersion

Leading the augmented reality industry since 1999, Total Immersion ( provides the world’s most widely used commercial augmented reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company maintains offices in Europe (France and UK), North America and Asia. Total Immersion supports the world’s largest augmented reality partner network, with a diversified portfolio of more than 80 best-of-breed solution providers worldwide. Find the latest news about Total Immersion at:

Press contact: MyNtic-PR – – + 33 6 74 68 37 93

Sales contact: +49 151 22652999

Total Immersion welcomes new partner in Singapore : D. Ink

Total Immersion, largest Augmented Reality Partner Network worldwide, is happy to welcome its new partner in Singapore :  D. Ink.D. Ink Corporate Presentation

Incorporated in 2008, what started as a company for digital branding services, we have refined our services to become a brand marketing company. We are a company obsessed with making things work!!! All our works are developed by our highly committed and brightest people, dedicated to crafting brand and marketing solutions for SMEs, Non-profit organizations and Professional organizations. We will embrace, adopt and integrate the power of digital media if possible in all our works.

Total Immersion and Heritage Prod announce Strategic Partnership to Promote Cultural Heritage using Augmented Reality

Total Immersion, worldwide leader in Augmented Reality and Heritage Prod, specialist in the digital promotion of cultural heritage sites, announce their new strategic partnership.

Heritage Prod is an innovative company offering tools and high value services to promote cultural heritage using new technologies.

Heritage Prod regroups six IT companies and relies on the skills and expertise of its shareholders such as, AXYZ and Art Graphique & Patrimoine. AXYZ is expert in developing 3D numerical applications for historical sites (Castels of Chambord and Tiffauges, the city of Nimes…). Art Graphique & Patrimoine is the French leader in architectural restitution and promotion of historical sites and monuments with over 600 projects such as the Ancient Arles Theatre, the Mont Saint Michel, the Pantheon in Paris or the city of Saint Malo.

Eager to rely on latest technological innovations and in order to propose immersive environments, Heritage Prod felt the need to integrate Augmented Reality solutions to their new developments.


Total Immersion was selected for its expertise, its ability to propose an interactive and immersive technology already used by a number of renowned players in the Entertainment Industry. Héritage Prod is already considering a series of projects such as 3D visits of monuments using Augmented Reality.

“Augmented Reality offers a totally innovative perception of historical sites and monuments, in fun and spectacular ways. This technology gives a voice to old stones and master pieces; leading visitors to immerse in history whilst remaining in contact with reality. Our first achievement of mobile Augmented Reality at the Chateau de Vincennes is already a real public success. This partnership with Total Immersion will bring us the benefits of the most advanced technological solutions on the market making them available to the World of Culture.” says Jean Luc RUMEAU – President of Heritage Prod

For Total Immersion, this agreement pragmatically illustrates its strategy to give a range of targets (marketing, theme parks, publishing, culture, etc…) access to an Augmented Reality tool which is easy to use and generates real added value.

Eric Gehl from Total Immersion says: “We are very proud to have been elected by Heritage Prod and to participate to the promotion of our cultural heritage. It is obvious that within the next few years, Augmented Reality technologies will play an important role in the cultural and theme parks sectors”.

About Heritage Prod :
Heritage Prod is an innovative company, expert in the digital promotion of historical heritage. Its ambition is to develop new presentation tools of monument and historical sites in a highly cultural, fun and interactive way.

Heritage Prod regroups complementary competences in the cultural heritage sector (AGP et AXYZ) and specialists in video games, web applications and e-tourism.

Heritage Prod will propose the promotions of prestigious sites and historical monuments using Augmented Reality technologies such as real time 3D and films in 3D.

About Total Immersion:

Total Immersion, software solutions provider, has become in a few years the world leader in Augmented Reality. This innovative technology allows the integration of real time 3D objects into live video streams. With headquarters located in the Paris area since 1999, it has expanded in Los Angeles, London and Hong Kong and has grown a network of over 70 partners delivering its software solutions worldwide.

Total Immersion to Unveil First Commercial Markerless Tracking on Mobile at International CTIA Wireless 2010 in Las Vegas

CEO Bruno Uzzan Joins Panel on Mobile Augmented Reality,
Examines Opportunities to Monetize Mobile

LOS ANGELES (March 22, 2010) – Total Immersion (, the global leader in augmented reality (AR), today announced that it will preview the first commercial application of markerless tracking (MLT) on Google’s Android mobile platform, at International CTIA WIRELESS 2010®, taking place March 23-25 at the Las Vegas Convention Center.

A major component of Total Immersion’s proprietary AR solution, markerless tracking enables an AR application to use natural targets to trigger the augmented reality experience.

At the same time, the company said that CEO and co-founder Bruno Uzzan will speak at the educational conference program during CTIA.  Uzzan will participate in the session entitled “Mobile Augmented Reality,” within the “Opportunities for Monetizing Mobile” track and will discuss how augmented reality technologies are blending interactive 3D graphics into real-time video captured via mobile phones.  Moderated by Athena Polydorou, Director of Wireless Internet Development for CTIA, Uzzan will be joined by other leaders from the wireless industry.  The session will be held from 4 p.m. to 5:15 p.m. on Wednesday, March 24, in Room N-116 at the Las Vegas Convention Center.

“Mobile innovation continues to drive rapid change for business and personal interaction, and this spring’s CTIA educational program will address next generation technologies, new players and emerging opportunities,” said Robert Mesirow, vice president and show director for CTIA. “We are delighted that Bruno and Total Immersion will be contributing to the discussion.”

“Augmented reality is a new human interface, and as such, offers enormous potential to create engaging new experiences – especially using mobile platforms,” Uzzan said.  “AR is already beginning to transform the way people see and interact in the world.  It’s ushering in an age where destinations, data and details will be as close as a smartphone.  AR can turn a simple cell phone into a marketing and information delivery device with seemingly limitless capabilities.”

About Total Immersion

Total Immersion ( is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and in the U.S., and supports a network of more than 65 partners worldwide.  Find the latest news concerning Total Immersion projects at:

About CTIA Shows

Celebrating 25 years as the premier global mobile marketplace, International CTIA WIRELESS 2010® brings together all industries advanced by wireless technology for three days of intense business, learning and networking in Las Vegas, March 23-25. International CTIA WIRELESS IT&E 2010 takes place in San Francisco, October 6-8. Visit

CTIA-The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the producer of two annual expositions. For more association information, visit

Media Contact for Total Immersion:

Ken Greenberg

Edge Communications, Inc.


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