“I am Iron Man 2” wowed final users !

Credits : http://www.theppc.com/

Try now “I am Iron Man 2” Augmented Reality Experience

PPC Interactive unveils “I am iron Man 2” Augmented Reality Experience for the theatrical release of “Iron Man 2”.

This experience based on Total Immersion’s Technology features unique functions like Face Tracking, Movement Detection and possibility to capture the video stream with sharing options through social networks.

This engaging experience allows you to turn yourself into Iron Man and try out the HUD (Heads Up Display) used by Marvel’s hero.

Blog Review : “Augmented Reality Meets Home Entertainment”

Please have a look at this article : Home Media Magazine

Three of the fourth quarter’s biggest DVD and Blu-ray Disc releases featured a bonus that can’t be found on the discs, but only on the packaging. And the company behind it is hoping they won’t be the last in home entertainment to try it.

All owners of Night at the Museum: Battle of the Smithsonian, Star Trek and Transformers: Revenge of the Fallen need is a Web cam. Visit a Web site tied into the specific release (such as www.weareautobots.com for Transformers), slide your box art in front of the webcam and watch as you activate an interactive 3D image of Optimus Prime. For Star Trek, users take a self-guided tour of the U.S.S. Enterprise, and for Battle of the Smithsonian, Rex the Dinosaur, a giant squid and Amelia Earhart’s plane pop off the box, right in front of the consumer.

“It was just a really interesting idea in terms of home entertainment,” said Bruno Uzzan, CEO and co-founder of Total Immersion, the company behind the software, dubbed “augmented reality.” “Our goal is hyper-realism, giving consumers something more and something new that they haven’t seen before.”

Augmented reality works by the webcam and Web site recognizing the specific cover art and popping up a 3D image that consumers can move around on-screen in real time. While all three earned high praise from both the studio partners, Paramount and Fox, Uzzan said he was partial to the Transformers experience, since “it really connected with consumers.” more

Marrying The Marketing to The Product, Total Immersion Brings Augmented Reality to Marquee Home Entertainment Releases

AR Gives Movie Buffs Reason for a Double Take – And Marks Company’s First Music Industry Campaign, for Universal

LOS ANGELES (January 20, 2010) – In what may herald a new benchmark in entertainment marketing, augmented reality is beginning to transform the way key brand assets of hot film and music properties – performers, characters, scenes, and more – migrate from the original medium to the consumer’s world.

The just-concluded holiday season affirms the trend.  With the DVD launch an increasingly important coda to tentpole titles, Total Immersion (www.t-immersion.com) has infused augmented reality (AR) into three of this season’s hottest home entertainment packages – for Paramount’s Transformers: Revenge of the Fallen and Star Trek (designed by Picture Production Company), and Fox’s Night at the Museum: Battle of the Smithsonian.

At the same time, the company has executed its first campaign for the music industry, for Universal Music TV/All Around The World artists N-Dubz.   As part of its latest release, the platinum-selling band interacts with viewers – and performs in AR.

Total Immersion’s latest applications reveal an evolution in marketing that merges multiple channels and uses the latest in AR technology to engage consumers in the brand experience as never before.  The company supplied AR applications to Paramount and Fox to promote the theatrical release of all three titles.

Among this past holiday season’s biggest movers, Transformers: Revenge of the Fallen “went AR” in two-disc Blu-ray and DVD sets.   Fans can give life to an augmented reality incarnation of robotic character Optimus Prime by simply displaying DVD or Blu-ray boxes before a webcam.  Viewers can also access a special website, which asks that they assemble the Matrix of Leadership to bring Optimus Prime back to life, fix his armor and calibrate his weapons by controlling his aim during target practice.

Paramount Home Entertainment’s DVD and Blu-ray Disc releases of Star Trek deploy AR to take consumers on a self-guided tour of the U.S.S. Enterprise.  Showing the disc box to a webcam triggers an AR journey of five cabins on the Enterprise — and even enables consumers to fire on foes from the ship’s deck.

20th Century Fox’s Night at the Museum: Battle of the Smithsonian likewise enables consumers to enter the movie experience. Just as museum wonders come to life in the film, so the DVD and Blu-ray Disc packaging (abetted by a webcam) unleashes Rex the Dinosaur, the giant squid and Amelia Earhart’s plane, among other snippets.  All seemingly pop off the box — and put the consumer at the center of the action.

N-Dubz’ new album, Against All Odds – released on Universal Music TV/All Around the World — features an augmented reality performance by the band, triggered from data embedded within the album artwork.  When displayed before a webcam, the artwork reveals 3-D images of the band chatting with the viewer and then giving an impromptu performance of the hit new single, “I Need You” — all within the palm of the viewer’s hand.  Consumers can turn the sleeve artwork around to view the band from alternative angles.   Band members move as fluidly as they would if they were physically standing on the paper held aloft.

“We’re helping home entertainment marketers engage their audiences on an entirely new level, with experiences from each film crossing from cinematic ‘reality’ to theirs, ” said Bruno Uzzan, CEO and co-founder, Total Immersion.  “After more than a decade in development, augmented reality has moved into prime-time.  Some of the world’s largest brands are using AR to enhance both brand loyalty and the customer experience, by propelling consumers into a unique 3D interaction with their film.   Hollywood is embracing the opportunity to enable fans to explore their handiwork through a process that blends the physical and digital worlds.

“AR is a major technical achievement,” Uzzan said.  “But it’s just as compelling a marketing milestone.  Through AR, we’re taking the equity of the franchise – key assets like characters and scenes – and giving them to consumers.  AR adds value by enabling consumers to explore and experience what amounts to a new entertainment ecosystem.  And this is just the beginning.”

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and in the U.S., and supports a network of more than 50 partners worldwide.  Find the latest news concerning Total Immersion projects at: http://augmented-reality-news.com.

Total Immersion awarded as Best Web Based Augmented Reality Demo by Augmented Planet

Augmented Planet today announced the winners of the 2009 Readers Choice Awards. This is the first year of the awards which have been designed for real users to vote on exemplary augmented reality solutions across both mobile and the web.

Total Immersion has been awarded by Augmented Planet Readers Choices Awards as Best Web Based Augmented Reality Demo for “We are Autobots” created for the Transformers movie with PPC.

Mobilizy won Best augmented reality mobile browser and Accrossair Best augmented reality mobile application

Lester Madden, the founder of Augmented Planet says; “Since creating Augmented Planet we have seen a lot of augmented reality innovation. Six months ago the emphasis was on web based applications, however we have seen a signification increase in the number of augmented reality applications available for mobile devices, particularly applications that are location aware. This shift has been made possible by new sensor technology such as the introduction of the digital compass in the latest mobile phones.”

Users were invited to vote for their favorite augmented reality applications of 2009. Results have shown that 56% of users who answered the survey have tried an online web based augmented reality demo using their web browser and webcam.

In 2009, Augmented Planet saw some excellent examples of how augmented reality can be used as a marketing tool to promote Hollywood movies (District 9 and Avatar), we predict that 2010 will bring us even more examples of how augmented reality can be used as a marketing tool.

Video Release of Augmented Reality Bonus on Gi Joe The Rise of Cobra DVD

For the last release of G.I. Joe: The Rise of Cobra Special Edition and Blu-ray Edition DVD, use your DVD as a special trigger for Augmented Reality Combat Experience. This exclusive AR Experience is first time used as part of a bonus in a DVD.

Credit : PPC Group

DVD : Augmented Reality considered features as bonus for G.I. Joe: The Rise of Cobra Special Edition and Blu-ray Edition

For the last release of G.I. Joe: The Rise of Cobra Special Edition and Blu-ray Edition DVD, use your DVD as a special trigger for Augmented Reality Combat Experience. This exclusive AR Experience is first time used as part of a bonus in a DVD.

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Have a look to the video trailer here.

Experience here. (DVD is required)

AR experience has been developed by PCC Group with technology powered by Total Immersion.

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