“Volkswagen Virtual Golf Cabriolet” in Mobile and iPad Augmented Reality App

The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success.

Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy.

The Agency  “Agence .V.”  has thought hard of a most efficient way to put the new model on show at dealers although it is not yet available. They came up with the use of Augmented Reality. This is how it now possible to discover the new version of this old favorite.

In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.

Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.

Offering the opportunity to virtually display the new Golf Cabriolet in full size from a Smartphone is an innovation which requested, from Total Immersion, beyond the limit technologies in Augmented Reality.

“Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world.” says Bruno Uzzan, CEO of Total Immersion.

This application fully created by C4M has also been developed for the experience to be triggered from various supports including, press advertising, postal card and internet web site.

Available on french Appstore (iPhone/iPad 2) and Android Market .

Credits :
Agence .V. (http://www.agence-v.com/)
Art Director : Christian Vince
Copywriter : Charlotte Bocher
Artistic director : Nicolas Martinie
Augmented Reality Studio : C4M
Video Director : Igal Kohen

Transform Yourself into a Zombie with ZombieMirror AR+ App for Iphone 4

Instantly transform yourself into a ravenous, brain-hungry zombie and join the ranks of the undead with the App Store’s first true live-video Augmented Reality (AR+) face tracking app.

This is more than just image manipulation… Blurring the line between reality and fantasy, ZombieMirror uses cutting-edge AR face recognition to track your movements and perform frightening undead transformations, all in real-time.

Configure your undead identity with maggot-infested wounds, dangling bloody eyeballs, skull-embedded axes and machetes, and much more. There’s enough zombie combinations to last an undead lifetime.

Whether it’s a zombie you or an undead friend, take photos of the action and share the horror on Facebook or via email. Save photos to your camera roll, or even assign them as friends’ contact pictures for an undead fright every time they call!

WARNING: in the event of a zombie apocalypse and your inevitable degeneration into zombiehood, ZombieMirror will only serve to make you an even freakier zombie. Please seek urgent medical attention in the form of a shotgun blast to the face.

Total Immersion and its Partners Awarded Twice Last Week !

Total Immersion and C4M Prod just won a Mobile Awards 2010 for the Lustucru Campaign based on Augmented Reality on Iphone featuring Interactive Point of Sales Advertising and Advergame Packaging.

Olivier Audouze (Total Immersion) and Claire Paris (C4M)

Total Immersion’s HK partner Cherrypicks won a Bronze prize on Technology & Telecoms sector in the Digital Media Awards Asia 2010 at Beijing last week for the Sony Ericsson – Fifa 2010 campaign.

Samson Sin (Cherrypicks)

Total Immersion to Unveil First Commercial Markerless Tracking on Mobile at International CTIA Wireless 2010 in Las Vegas

CEO Bruno Uzzan Joins Panel on Mobile Augmented Reality,
Examines Opportunities to Monetize Mobile

LOS ANGELES (March 22, 2010) – Total Immersion (www.t-immersion.com), the global leader in augmented reality (AR), today announced that it will preview the first commercial application of markerless tracking (MLT) on Google’s Android mobile platform, at International CTIA WIRELESS 2010®, taking place March 23-25 at the Las Vegas Convention Center.

A major component of Total Immersion’s proprietary AR solution, markerless tracking enables an AR application to use natural targets to trigger the augmented reality experience.

At the same time, the company said that CEO and co-founder Bruno Uzzan will speak at the educational conference program during CTIA.  Uzzan will participate in the session entitled “Mobile Augmented Reality,” within the “Opportunities for Monetizing Mobile” track and will discuss how augmented reality technologies are blending interactive 3D graphics into real-time video captured via mobile phones.  Moderated by Athena Polydorou, Director of Wireless Internet Development for CTIA, Uzzan will be joined by other leaders from the wireless industry.  The session will be held from 4 p.m. to 5:15 p.m. on Wednesday, March 24, in Room N-116 at the Las Vegas Convention Center.

“Mobile innovation continues to drive rapid change for business and personal interaction, and this spring’s CTIA educational program will address next generation technologies, new players and emerging opportunities,” said Robert Mesirow, vice president and show director for CTIA. “We are delighted that Bruno and Total Immersion will be contributing to the discussion.”

“Augmented reality is a new human interface, and as such, offers enormous potential to create engaging new experiences – especially using mobile platforms,” Uzzan said.  “AR is already beginning to transform the way people see and interact in the world.  It’s ushering in an age where destinations, data and details will be as close as a smartphone.  AR can turn a simple cell phone into a marketing and information delivery device with seemingly limitless capabilities.”

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and in the U.S., and supports a network of more than 65 partners worldwide.  Find the latest news concerning Total Immersion projects at: http://augmented-reality-news.com.

About CTIA Shows

Celebrating 25 years as the premier global mobile marketplace, International CTIA WIRELESS 2010® brings together all industries advanced by wireless technology for three days of intense business, learning and networking in Las Vegas, March 23-25. International CTIA WIRELESS IT&E 2010 takes place in San Francisco, October 6-8. Visit www.ctiashow.com.

CTIA-The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the producer of two annual expositions. For more association information, visit www.ctia.org.

Media Contact for Total Immersion:

Ken Greenberg

Edge Communications, Inc.



Bringing its Augmented Reality to Mobile Applications, Total Immersion Partners with Smartphones App provider INT13

Embedded Mobile AR Solution to be Available on Variety of Platforms

LOS ANGELES and PARIS (September 14, 2009) — Total Immersion (www.t-immersion.com), the world leader in augmented reality, today announced that it has signed an exclusive distribution partnership with int13 (www.int13.net), a French software firm that specializes in next-gen smartphone applications.

Total Immersion and int13 will integrate their respective technologies to market embedded augmented reality applications through Total Immersion’s D’Fusion Mobile platform. Compatible with the majority of next-generation mobile phones, the initial application will operate seamlessly on Symbian and Windows Mobile devices, with iPhone and Android support following thereafter. The application will be released early in Q4.

Total Immersion’s patented D’Fusion® augmented reality technology integrates real time interactive 3-D graphics into a live video stream. The partnership between Total Immersion and int13 expands the D’Fusion® platform to mobile devices. D’Fusion Mobile complements Total Immersion’s D’Fusion Professional, D’Fusion@Home and D’Fusion Web browser implementations.

“At int13, we recognize the value of augmented reality as an engaging new way to interact with consumers,” said Stéphane Cocquereaumont, Managing Director of int13. ”Our aim is to develop games and augmented reality applications that make the most of what smartphones have to offer. With this distribution partnership, we look to benefit from Total Immersion’s premier market position as the company brings our combined technology to a global audience.”

”This is a win-win for both companies, and for consumers,” said Bruno Uzzan, CEO, Total Immersion. “int13 has developed one of the most dynamic augmented reality libraries for mobile phones. With this agreement, Total Immersion enters the booming smartphone application space, marketing a compelling augmented reality experience on mobile devices.”

About Total Immersion
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains a presence in Europe and the U.S., and supports a network of partners worldwide.

About int13
int13 (www.int13.net) is a mobile game studio that creates original and innovative content for all mobile platforms. int13 develops its own cross-platform middleware and own mobile augmented reality technology to power its games.

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