Total Immersion Releases Augmented Reality Game SkinVaders

Time to Save Face! (Literally!) As Aliens Invade Your Face
in The First Game to Bring Players Physically into the Game

LOS ANGELES, Oct. 20, 2011 Total Immersion, the global leader in augmented reality, today released SkinVaders™, a fun game for all ages available as a free download for the iPhone®, iPad2® and iPod touch® at App Store(SM) at http://www.itunes.com/apps/skinvaders.

Created with Total Immersion’s D’Fusion® Studio Augmented Reality (AR) platform, SkinVaders is the first game to fully leverage AR literally bringing players into the game—by transforming their faces into game terrain over which alien invaders, known as SkinVaders, battle it out for total domination. To defeat the SkinVaders, players eradicate invading aliens by tapping on them and popping the eggs laid by the invaders.

With 9 levels and a variety of SkinVaders, all the action takes place on the face of the player.  Pictures are automatically snapped during the process incorporating the 3D graphics, making them fun to share with friends and family. The stakes are high:  It’s time for players to save face.

“SkinVaders demonstrates a world of possibility created by Total Immersion’s powerful augmented reality platform D’Fusion Studio,” said Bruno Uzzan, CEO of Total Immersion. “Players are literally brought into the game as they fight the invasion of SkinVaders intent on taking over their face. The markerless tracking and rendering are so sophisticated that players can suspend belief, deeply engaging in the most personal, realistic and real-time augmented reality experience on the market today.”

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world’s most prominent technology companies including Adobe®, Intel® and KDDI.

CONTACT:

Tiffany Spencer

Total Immersion (US)

TiffanyLynnSpencer@t-immersion.com

+1-310-795-1806

Total Immersion Releases Augmented Reality Platform Free to Developers

Total Immersion, the global leader and pioneer in augmented reality (AR), today released a new version of D’Fusion® Studio, an evolution in AR technology.  Free to download, D’Fusion Studio 3.2 empowers developers of all stripes to create a new breed of rich cross-platform games and applications that leverage Total Immersion’s groundbreaking AR technology.

Drawing on eleven years of market leadership, industry knowledge and expertise, D’Fusion Studio outperforms other AR solutions in three categories:  the speed at which targets are recognized, the ability to track markerless targets as they move through an environment and stability, or lack of jitter, in the tracked image and associated 3D elements. D’Fusion Studio offers the most advanced feature set on the market-free of charge:

– Multiplatform:  Developers can create games and applications for a variety of platforms including iOS and Android™, Web, Microsoft® Kinect™ and kiosk.

– Sophisticated:  Superior markerless tracking—including face-tracking—quickly recognizes images as targets as they move through the scene and even rotate.

– Efficient:  D’Fusion Studio draws from a single authoring environment and a single set of assets (images, 3D models, scripts) to maximize efficiency.

– Comprehensive:  D’Fusion Studio boasts the unique ability to recognize an image from a target data store of up to 1,000 images (competitive solutions do not exceed a target data store of 30) – while maintaining the same recognition time, requiring only a slight increase in resource utilization (CPU, RAM).

– Immersive:  D’Fusion Studio’s AR technology successfully blurs the lines between the real world and the rich digital universe of 3D allowing end users to deeply engage in the real-time experience without distraction caused by the technology.

“D’Fusion Studio uses superior AR technology to get as close as possible to erasing the line between reality and the digital world,” said Total Immersion CEO Bruno Uzzan.  “Now, by making D’Fusion Studio free to all developers we’ve removed yet another barrier—developers are limited only by their imagination.”

Showcasing the power of D’Fusion Studio and the potential of AR, Total Immersion created SkinVaders™—a free game for iOS.SkinVaders is the first game to use AR to bring players into the game—literally and physically—transforming their faces into game terrain over which alien invaders, known as SkinVaders, battle for domination. Players must tap quickly to combat the SkinVaders, while popping eggs laid by the aliens. “Demonstrating the potential of D’Fusion Studio with the SkinVaders game was an obvious choice.  Games have always pushed the limits of technology,” said Uzzan. “By using Total Immersion’s D’Fusion Studio Platform, game developers can build immersive worlds in which players engage.”

Video of Bruno Uzzan discussing SkinVaders:

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide. Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world’s most prominent technology companies including Adobe®, Intel® and KDDI.

CONTACT:

Tiffany Spencer
Total Immersion (US)
TiffanyLynnSpencer@t-immersion.com
+1-310-795-1806

Hallo Deutschland! Total Immersion opens New Office in Germany

We are glad to announce the opening of our new office for Germany and Central Europe in Darmstadt! Our dedicated team is ready and happy to serve you. Bis bald!

Germany and Central Europe
Bad Nauheimer Str.4
64289 Darmstadt
Germany
T:+49 6151 73475 117
F:+49 6151 73475 150

Total Immersion Powers MyFlipbook with Selena Gomez

 Innovative Technology Leverages the Potential of Crowd-Sourcing to Create a Personalized and Collaborative Social Music Video Experience.

San Mateo, Calif. June 28, 2011 – Total Immersion, a global leader in augmented reality (AR), announced today that it has developed a new, ground-breaking Facebook application—MyFlipbook—to help music fans create a personalized and unique music video. Created for Hollywood Records, MyFlipbook offers fans and their friends the ability to insert their own photos into a personalized and collaborative music video experience. The application will be launched by Hollywood Records in support of the new single, “Who Says”, from platinum selling recording artist Selena Gomez & the Scene. The resulting user-generated video is Total Immersion’s latest success in marrying social media with innovative technology to deliver an exceptional, personalized and dynamic media experience to customers.

MyFlipbook is an intuitive Facebook application that individuals can use to create a completely unique and personalized music video with their friends. Selena fans upload a photo of themselves incorporating a randomly generated word from her song “Who Says”.  After moderation and approval, the users photos are then inserted into the appropriate spot within the lyrics and music bed of the MyFlipbook music video.  The video is then posted to their Facebook feed for their friends to see and a link to it is also emailed to the user letting them know it is ready to view on Facebook. One of the most exciting features of the application is the dynamic nature of the resulting video. As the users’ friends add their own photos to the application their Flipbook video is updated with the newly added images.  MyFlipbook creates a collaborative crowd-sourced experience where fans’ videos evolve on a daily or even hourly basis, depending upon their social network’s participation, ultimately resulting in an exciting, fun and personalized viral music video experience.

“We are constantly looking to create new, unique and engaging experiences for our musicians’ fans, and Total Immersion is an essential partner in achieving these goals,” said Brian Ressler, Director of Emerging Technologies at Hollywood Records. “MyFlipbook builds on the joint success Hollywood Records and Total Immersion had with ‘MyInterview with Selena Gomez’, leveraging social media to increase our fans’ interactions with our artists. We will continue to work with Total Immersion on delivering inventive technologies that greatly enhance fans’ experience with our artists and their music.”

MyFlipbook application is yet another milestone in Total Immersion’s efforts to provide technology that harnesses the power of social media to create a special and unique immersive experience for users. One of Total Immersion’s first forays into social media also involved Selena Gomez—‘MyInterview with Selena Gomez’. The application allows users to record themselves having a one-on-one video chat “interview” with Ms. Gomez; although the technology makes the interview look real, the content is based on video uploads from the user and stock video footage of Ms. Gomez. User can then share the interview with their friends on social media sites.

“Total Immersion understands the importance and influence of social networks on individuals’ lives, and we have the ability to create dynamic, unique and customized  experiences for our customers based on those networks,” said Bruno Uzzan, CEO of Total Immersion. “We were thrilled to have the chance to work with Hollywood Records to build an innovative experience that helped connect Selena Gomez with her fans, leveraging the power of social media. Total Immersion will continue to be at the forefront of delivering compelling solutions such as MyFlipbook”,

To create a personalized Selena Gomez MyFlipbook, visit http://bit.ly/sgflip

Total Immersion Solutions

Total Immersion proposes a complete software platform with D’Fusion®, allowing the development and deployment of Augmented Reality experiences on a wide variety of devices, including PCs, Macs, tablets and smartphones. The company recently added TryLive® vertical applications to the Total Immersion portfolio, the first being TryLive Glasses.

About Total Immersion

Leading the Augmented Reality industry since 1999, Total Immersion provides the world’s most widely used commercial Augmented Reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company also marries social media with its technology to deliver a unique and personalized IT experience to customers. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest Augmented Reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at: www.t-immersion.com/

Hollywood Records is part of the Disney Music Group.  Disney Music Group encompasses all of the Walt Disney Company’s recorded music and music publishing operations, including Walt Disney Records, Buena Vista Concerts and Walt Disney Music Publishing.

Total Immersion Launches TryLive™, an Augmented Reality E-Commerce Platform that Increases Traffic and Conversion Rates While Reducing Returns

Total Immersion Also Announces ability to Integrate TryLiveTM with Adobe® Scene7®

 Los Angeles, Calif. June 14th, 2011 – Total Immersion, a global leader in Augmented Reality (AR), introduced today its groundbreaking AR platform for e-commerce, TryLiveTM, that delivers a unique digital brand and sales experience to consumers through a series of AR-based technology.

Total Immersion also announced it expanded the company’s partnership with Adobe to include the ability to integrate TryLiveTM with Adobe® Scene7®. This expanded agreement will allow joint clients to leverage media assets managed within the Scene7 hosted environment to deliver AR applications that allow online shoppers to virtually accessorize their style with eyewear, jewelry, watches and headphones – improving brand engagement and increasing purchase confidence.

The TryLiveTM platform is designed to increase traffic, engagement and sales conversion for retailers’ web sites, as well as reduce product returns. TryLive Eyewear will be the first solution available as part of the TryLiveTM platform. Adobe and Total Immersion will showcase this TryLiveTM product platform at the Internet Retailer Conference and Exhibition in San Diego on June 14 and 15 at Adobe booth #1425.

TryLive Eyewear employs markerless face recognition and tracking technology that enables consumers to virtually model eyeglass frames from any computer or smartphone. The easy-to-use solution allows customers to superimpose potential eyewear purchases onto their own faces in real-time video; hence, customers can virtually “try before they buy” with exceptional precision. The application even allows customers to solicit opinions from friends by posting pictures of themselves on Facebook or Twitter. Allowing customers to ‘try before they buy’ can increase sales and average purchase cards, improve buy conversion rates, and minimize negative experiences and product returns.

“For many of the world’s top retail brands, Adobe Scene7 dynamic media solutions are critical components of their online experience,” said Kevin Lindsay, group product marketing manager, Omniture Business Unit, Adobe. “Our expanded partnership with Total Immersion offers retailers new, compelling capabilities to extend the value of their Scene7 assets with engaging augmented-reality solutions that further their ability to optimize online conversions.”

“As a leader in AR solutions, Total Immersion’s exceptional product line and extensive partner network have helped numerous Fortune 100 companies develop and deliver unique brand experiences to its customers. TryLiveTM is the inevitable evolution of the company’s solution portfolio,” said Bruno Uzzan CEO of Total Immersion. “Our AR solutions make buyers the ‘stars’ of their virtual worlds, allowing them to try-on items like eyeglasses. By eliminating the unknown in purchasing decisions, buyers will feel secure in their purchases, thereby increasing sales for our customers, improving brand engagement and reducing product return rates. Thanks to the immersiveness of the AR experience, we also enable “social commerce” where consumers enlist their friends in their purchase selection through social networks like Facebook or Twitter.”

Total Immersion’s Partner Network welcomes new partner in Israel: Breeze Creative

Breeze Creative is a dynamic production company that specializes in generating innovative, interactive content.
Breeze Creative delivers advanced technological solutions for visitor centres, museums, and exhibitions.

Total Immersion Receives USD $5,5M in Funding Led by Intel Capital

Press Release :  Total Immersion, global leader in augmented reality, announced today that it has secured USD $5,5M in a funding round led by Intel Capital joined by existing investors Partech, iSource and Elaia Partners. The new funding will be used towards further development of the D’Fusion platform and to drive new usage of augmented reality (AR) for end-users. Specifically, the team will be focusing on expanding operations in Asia and in the US, developing a large community of developers and exploring new consumer markets.

“Augmented reality is one of the key technologies enabling contextual computing on the mobile phone, tablets and PC through interactive experience for exploration, suggestion and direction. At Total Immersion, we’re constantly looking for developing usage of augmented reality experiences for our customers and for end-users and this investment is another big step towards that objective,” said Bruno Uzzan, CEO and co-founder of Total Immersion.

“Total Immersion provides a unique and immersive user experience,” said Christian Morales, General Manager, Europe, Middle East, Africa of Intel Corporation. “Augmented reality is changing the way how people perceive and interact with their environment. It offers new opportunities for both developers and users. We look forward to working with Total Immersion to develop new usage experiences for Intel platforms”

“Augmented reality is a disruptive technology blending real life with digital information which will enable new and exciting businesses” said Marcos Battisti, Intel Capital’s Managing Director for Western Europe and Israel. “Total Immersion is bringing this ground breaking new technology into everyday life and our investment will enable the company to accelerate its growth and adoption. We are truly excited by Total Immersion’s capabilities and their contribution to future evolutions in this field.”

Total Immersion Solutions:

Total Immersions proposes a complete software platform: D’Fusion®, allowing the development and the deployment of immersive Augmented Reality experiences on the following devices: PC, Mac, Tablets and Smartphones.

Total Immersion develops verticals applications such as virtual glasses trying-on.

About Total Immersion

Leading the augmented reality industry since 1999, Total Immersion provides the world’s most widely used commercial augmented reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest augmented reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at: www.t-immersion.com/

About Intel Capital

Intel Capital, Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9.8 billion in over 1,100 companies in 48 countries. In that timeframe, 189 portfolio companies have gone public on various exchanges around the world and 258 were acquired or participated in a merger. In 2010, Intel Capital invested US$327 million in 119 investments with approximately 44 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.

About I-Source

I-Source is a French venture capital firm dedicated to investing in early stage companies in Information and Communication Technologies, stemming from public or private research.

With more than 70 investments the last 10 years, I-Source is specialized in: Corporate Software and Internet infrastructure, Multimedia content and Technologies, Communication systems, Managed Services, Embedded systems, Eco-Technologies, and associated services.

The company is managed by a team of highly professional investors with in-depth experience in technology, R&D, marketing, business development, sales and management in IT sectors.

More information at: www.isourcegestion.fr

About Elaia Partners

Founded in 2002, Elaia Partners is an independent venture firm focused on Digital Economy. Elaia Partners is run by a team of four professionals with over sixty years of cumulative experience in technology, private equity or in operational roles in technology companies, committed to taking a very active role in the investee companies, helping them benefit from their broad technology know-how. Elaia Partners currently manages more than €80 million mainly through Elaia Ventures, a French FCPR fund backed by a diverse range of LPs – financial institutions, industrials and family offices– and through funds delegated by 123Venture, Neotec and Crédit Agricole Private Equity.

More information at: www.elaia.com

About Partech

Partech focuses on high-growth opportunities in internet and information technology. Specific areas of investment include e-commerce, digital media, software, energy optimization and components. In each of these areas, Partech looks for companies with a disruptive approach and a clear leadership potential. Partech is one of the most established venture firms in the European and American markets and is one of the most experienced in growing young companies internationally. It is also a team that has successfully implemented a long-term strategy, over multiple funds. Our global way of thinking has been successfully applied for nearly 30 years. Many of our 100+ portfolio IPO and M&A exits include global companies and transatlantic success stories: Akimbi Systems (VMW), Alvarion (ALVR), Apsylog (PRGN), Ascend Communications (ASND), Brands4Friends (EBAY), Buongiorno (BNG.MI), (Business Objects (BOBJ), Cadence Design (CDNS), Cartesis (SAP), DCT (SYMC), Digital Island (ISLD), Fluxus (BT), Informatica (INFA), ISDnet (CW), Jungo (NNDS), Meiosys (IBM), Pentasafe (NTIQ), Q-layer (ORCL), Quinstreet (QNST), Teknovus (BRCM), Verifone (PAY), Vignette (VIGN) and Visicu (EICU). For more details, please visit www.partechventure.com

Contacts

Olivier Audouze, VP Marketing Total Immersion
+ 33 (0)1 46 25 06 10
olivier.audouze@t-immersion.com

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