THQ shows an AR Magic Mirror at E3 2011

THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror!

People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame  “Saints Row 3” which will be released on November 15 or into WWE wrestlers thanks to face tracking.

 

Zoo&Co’s Augmented Reality Online Mirror for Swimsuits is Magic

Users Anywhere Can Try on Hundreds of Bathing Suits in Less Than Five Minutes with AR Virtual Fitting Room.

Shoppers are loving the world’s first online 3D fitting room at Zoo&Co.  The web-based shopping experience lets users try on bathing suits in the comfort of their own home, with just a webcam.

The online fitting room lets users see themselves in bathing suits online without the need to remove their clothes.  A process called Augmented Reality lets users stand in front of their webcam and see themselves on the screen with a bathing suit projected onto their body.

The software was created by Imagine That using Total Immersion’s Augmented Reality engine. “This is game-changing technology that allows the online shopper to be part of the online shopping experience in whole new way,” said Debra Fraser, Imagine That CEO. Marine De Niger, of Paris-based Zoo&Co, said, “We are very excited about the fitting room’s social media integration that allows our online customers to visit our site to try on bathing suits and shop with their friends using Facebook, Twitter and YouTube.”

“Forward-thinking companies like Zoo&Co are taking advantage of Augmented Reality as a tool that can be used to drive sales, providing customers with an engaging and personal shopping experience in their own home,” said John Leahy, Imagine That president.  Imagine That is rolling out the online fitting room products to retailers in North America this summer.

Built on Total Immersion’s patented D’Fusion® platform Imagine That’s Your Fitting Room provides its clients with a wide array of reporting and analytics that provide details about what products visitors try on and how much time they spend with each garment.

Your Fitting Room lets online shoppers, who have a web cam and an Internet connection, see the clothing on themselves.  It builds confidence with the consumer in purchase decisions, it increases online sales conversion, with “high-touch” products that traditionally require tactile, experiential cues in order for the consumer to be comfortable with the purchase decision. “Marketing today is less about promising benefits, it delivers them.  This is correlative with the difference in saying you are funny versus just being funny.  Imagine That’s 3D Fitting Room does just that – it provides an evocative, sensory experience where the consumer is entirely immersed in the brand on their own terms.” said Greg Davis, General Manager, Total Immersion.

About Imagine That Imagine That develops solutions for retailers and fashion designers that enhance customer experiences and drive sales online and in-store. Their state-of-the-art Augmented Reality Virtual Fitting Room is the first of its kind in the world and provides a sophisticated experience for online shoppers allowing them to see themselves in a 360-degree view of garments and other clothing.

Media Contact:
John Leahy, 902-830-2032 jleahy@imaginethattechnologies.com
Debra Fraser, 902-499-7972 dfraser@imaginethattechnologies.com  

About Zoo&Co Zoo&Co is a Paris-based company with a brand of beach wear that has international character, thought and is realized by a Parisian stylist team united by the same desire. Their collections are produced with one goal, emphasize the body of a woman by making them look elegant and glamorous. Their collection offers customers numerous choices of cuts and colors. They also provide a number of exclusive ways to personalize the shopping experience.  

About Total Immersion Total Immersion is the global leader in Augmented Reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the Augmented Reality category since 1999, the company maintains offices in Europe (France and UK), Asia and North America. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide. .

Augmented Reality Helps Photomaton to Drive Consumers on Photobooths

Photomaton, leader of photobooth installation in France just launched a brand new Photobooth designed by Philippe Stark. In addition to ID photos, users can take fun pictures and post them on Facebook or Twitter or send them via email, thanks to the 3G connexion. Users can now pose before virtual backgrounds or ad some text to the picture using new interfaces on a wide touch screen, more ergonomic than ever.

Total Immersion provided an Augmented Reality experience on the external screen to attract and engage people as they pass by the photo booth. A camera films people around the booth and when a face is detected, a picture is taken and inserted in a mock-up passport. The first installation displaying the AR experience has been set up in Châtelet on March 16th.

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