Silhouette Launches Augmented Reality iMirror

Silhouette iMirror makes your iPhone 4 or iPad 2 a real mirror – and more.

Thanks to advanced Augmented Reality video technology you can easily try on eyewear any time and anywhere you like. 

 Have you ever wondered what you would look like wearing a new model of eyewear? The Silhouette iMirror has been developed to answer just that question. iMirror app users can watch themselves move around freely like in a real mirror, wearing any pair of the famous sunglasses in the Silhouette collection, without ever going to an optimetrician’s and actually fetching a set.

Most optimetricians will also be hard put to allow you free reign with the complete collection of Silhouette eyewear. The iMirror has no such troubles, and even empowers you to change the shapes and colors of your favourite eyewear.

The tech side

Step one is to create a video. The iPhone 4 and iPad 2 with their front-side cameras are the perfect tool for this task. Then the real digital magic happens: the iMirror tracks the face of a person and superimposes a 3D realtime overlay of Silhouette’s eyewear from any collection, in any shape or color.

Virtual Mirror

For those without a front-facing camera there’s another great app: the Silhouette Virtual Mirror, where you can upload a photo and check out the fit of all of Silhouette’s eyewear models on it.

In both apps, you can easily save photos and share them with friends online.

Learn how to pour a draft beer like a seasoned bartender with AR!

Total Immersion’s partner in Spain, Innovae Vision developed a web-based AR application for Mahou. Mahou is the leader of the beer industry in Spain and is present in 35 countries.

Thanks to this application named “Caña 10 training”, users can learn how to lean the glass right in order to serve the best AR draft beer possible.

 

You can try the application on Mahou’s website or on Facebook.

Catching Dragibus Candies in AR with Haribo’s “Manjouez!” multiplatform game

Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the app on the Android Market or on the AppStore.

The online version developed by Total Immersion and Innovae Vision uses movement detection and tracking: players catch candies with their hand and put them in a bag to score. The challenge will be online until the end of August.

Total Immersion’s partner C4M developped the smartphone version. The game is truly immersive as the player has the sensation to have candies flying all around him.  The Smartphone version is available for the French territory only.

Cartoon Network’s Generator Rex Augmented Reality Nanite Detector Scan: New Version Available!

A new version of Generation Rex Nanite Detector Scanwith more AR characters is now available . You can experience it here.

We take the opportunity of this blog post to share with you some funny videos shared on YouTube.

World’s Largest Network Dedicated to AR welcomes New Partner in the US : Greenback Advertising

Total Immersion (www.t-immersion.com), the global leader in augmented reality (AR), today announced the addition of Greenback Advertising (www.GreenbackAd.com) to its North American Partner network, the world’s largest network dedicated to AR.

Greenback Advertising is an interactive media agency specializing in emerging technologies and brand marketing solutions.   With advertisers specializing in beauty, entertainment, real estate, ecommerce, and apparel, Greenback Advertising is uniquely qualified in the use of AR as a marketing and advertising tool.  Greenback is able to change the game for it’s advertisers and create ground breaking websites, creatives and Ad campaigns by blending TI’s leading AR technology with GB’s  unparalleled artistic and programming talent.

Since 2008, Total Immersion deployed some 850 projects in 50 countries, with more than 50 percent of the business completed through its Partner network. The company’s growth strategy outside North America has been driven in large measure through its Partners, each of whom brings specialized expertise and geographic reach that complement its overall sales and distribution effort.

“We feel that partnering up with Total Immersion will benefit our clients by providing them with the most advanced branding and marketing services available today.”  Tony Tommasi -CEO  Greenback Advertising

“Greenback Advertising, with their own skills & specialties, is joining our Partner network. We are amazed by their capacities to come up with new AR-concepts & ideas to achieve their marketing target” Bruno Uzzan – CEO Total Immersion


According to Gartner, Inc., augmented reality is one of the “top 10 disruptive technologies” of our time.  Total Immersion, the commercial pioneer in the space, brings more than a decade of experience on three continents, an extensive and proven support infrastructure, and a host of profit opportunities for participating Partners.  Total Immersion Partners help drive AR standards on a worldwide scale while benefiting from the largest AR team dedicated to supporting Partner businesses – from pre-sales and sales activity, to tech support, to lead sharing and co-marketing opportunities.

For information on the program, visit http://www.t-immersion.com/en,partners,37.html.

In North America, contact Nicolas Lecoz at (nicolas.lecoz@t-immersion.com); outside North America, contact Antoine Brachet (antoine.brachet@t-immersion.com).

Cartoon Network Takes Augmented Reality with Generator Rex App Across Asia

Cartoon Network is giving kids an unprecedented chance to check if their bodies are hosting nanites – microscopic machines – via a new augmented reality (AR) application created for its awesome new series, Generator Rex.

For the first time ever kids can participate and test themselves for nanites – which in the series have invaded every living being – in two exciting ways. Either log on to the Cartoon Network website or through the Cartoon Network Facebook page to start the scan. Either way, kids can then load the resulting videos on to YouTube or Facebook to share with their friends.

Developed by the world’s pioneer in augmented reality, Total Immersion, the animation used in the AR application is cutting-edge: allowing the user to move close up and away from the computer screen and providing unprecedented 360° views.

Lucien Harrington, Vice-President, Branding & Communications, Turner Broadcasting System Asia Pacific, Inc. said, “The Generator Rex augmented reality application sets a new standard in how kids can actually become part of the stories and adventures that define Cartoon Network. We are always looking to innovate and find ways that can animate kids’ lives and this ground-breaking initiative delivers on that promise.”

The augmented reality application is available through Cartoon Network’s online destinations in two levels.

“Generator Rex’s web activation has taken the traditional online experience and made it even more exciting. This is great news for kids, fans and collectors of the Cartoon Network property who can now get to see, interact with, and even record movies with, their favorite heroes,” said Philippe de Passorio from Total Immersion.

In Asia Pacific the application is available online now, and is planned to further extend on mobile and on-the-ground over the coming months, to allow viewers the opportunity to experience the technology first hand.

Augmented reality is the term for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with the real-life scene, creating a mixed reality of virtual elements and the real world. Users of Cartoon Network’s application will need a computer, webcam and speakers.

For more exciting Generator Rex adventures, visit CartoonNetworkAsia.com and don’t forget to catch the show, weeknights at 6:30pm!

Zoo&Co’s Augmented Reality Online Mirror for Swimsuits is Magic

Users Anywhere Can Try on Hundreds of Bathing Suits in Less Than Five Minutes with AR Virtual Fitting Room.

Shoppers are loving the world’s first online 3D fitting room at Zoo&Co.  The web-based shopping experience lets users try on bathing suits in the comfort of their own home, with just a webcam.

The online fitting room lets users see themselves in bathing suits online without the need to remove their clothes.  A process called Augmented Reality lets users stand in front of their webcam and see themselves on the screen with a bathing suit projected onto their body.

The software was created by Imagine That using Total Immersion’s Augmented Reality engine. “This is game-changing technology that allows the online shopper to be part of the online shopping experience in whole new way,” said Debra Fraser, Imagine That CEO. Marine De Niger, of Paris-based Zoo&Co, said, “We are very excited about the fitting room’s social media integration that allows our online customers to visit our site to try on bathing suits and shop with their friends using Facebook, Twitter and YouTube.”

“Forward-thinking companies like Zoo&Co are taking advantage of Augmented Reality as a tool that can be used to drive sales, providing customers with an engaging and personal shopping experience in their own home,” said John Leahy, Imagine That president.  Imagine That is rolling out the online fitting room products to retailers in North America this summer.

Built on Total Immersion’s patented D’Fusion® platform Imagine That’s Your Fitting Room provides its clients with a wide array of reporting and analytics that provide details about what products visitors try on and how much time they spend with each garment.

Your Fitting Room lets online shoppers, who have a web cam and an Internet connection, see the clothing on themselves.  It builds confidence with the consumer in purchase decisions, it increases online sales conversion, with “high-touch” products that traditionally require tactile, experiential cues in order for the consumer to be comfortable with the purchase decision. “Marketing today is less about promising benefits, it delivers them.  This is correlative with the difference in saying you are funny versus just being funny.  Imagine That’s 3D Fitting Room does just that – it provides an evocative, sensory experience where the consumer is entirely immersed in the brand on their own terms.” said Greg Davis, General Manager, Total Immersion.

About Imagine That Imagine That develops solutions for retailers and fashion designers that enhance customer experiences and drive sales online and in-store. Their state-of-the-art Augmented Reality Virtual Fitting Room is the first of its kind in the world and provides a sophisticated experience for online shoppers allowing them to see themselves in a 360-degree view of garments and other clothing.

Media Contact:
John Leahy, 902-830-2032 jleahy@imaginethattechnologies.com
Debra Fraser, 902-499-7972 dfraser@imaginethattechnologies.com  

About Zoo&Co Zoo&Co is a Paris-based company with a brand of beach wear that has international character, thought and is realized by a Parisian stylist team united by the same desire. Their collections are produced with one goal, emphasize the body of a woman by making them look elegant and glamorous. Their collection offers customers numerous choices of cuts and colors. They also provide a number of exclusive ways to personalize the shopping experience.  

About Total Immersion Total Immersion is the global leader in Augmented Reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the Augmented Reality category since 1999, the company maintains offices in Europe (France and UK), Asia and North America. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide. .

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