Total Immersion and its Partners Awarded Twice Last Week !

Total Immersion and C4M Prod just won a Mobile Awards 2010 for the Lustucru Campaign based on Augmented Reality on Iphone featuring Interactive Point of Sales Advertising and Advergame Packaging.

Olivier Audouze (Total Immersion) and Claire Paris (C4M)

Total Immersion’s HK partner Cherrypicks won a Bronze prize on Technology & Telecoms sector in the Digital Media Awards Asia 2010 at Beijing last week for the Sony Ericsson – Fifa 2010 campaign.

Samson Sin (Cherrypicks)

Innovae Vision and Total Immersion’s AR Technology awarded as “Best New Product for Events”

Total immersion‘s Partner in Spain, Innovae Vision received the Award of “Best New Product for Events” for their Augmented Reality projects performed with D’Fusion. The prizes show was organized by “evento plus” a Spanish institution specialized in events.

Pablo and Mikel for Innovae Vision collecting the price

Total Immersion wins innovation challenge Logica Netherlands

Computer images enriche reality with remarkable result

Total Immersion is the winner of the  Global Innovation Venture Partner Programme (GIVP) of Logica Nederlands. The company was chosen from over 70 submissions  by a professional jury .

Total Immersion is the leading supplier of very advanced so called Augmented Reality applications – enriching the real world with data or animation from the internet – and has secured a place in the global final that will take place on the 17th of May in Stockholm. T-immersion will compete against the winners from other Logica innovation competitions from, among others, France, Sweden, US, India and the United Kingdom.

For more information about GIVP, Logica’s search for innovative partners in Small and Medium size Enterprises (SME)  click here

The Paris based company specialises in combining the real world with computer animations, images and data. For example the baseball player that emerges from a tradingcard when it is held in front of a webcam. It recognises the special code printed on the card and the player ‘comes to life’ hits some balls.

Total Immersion also develops business applications, for instance the virtual manual for BMW mechanics.

‘Innovation is core to Logica. This helps our clients to venture into new products or services’. According to Gartner, Augmented Reality is one of the top technologies that will make the difference in the coming year. Together, Logica and Total Immersion can develop valuable application for their clients’, says Gerben Mak, Director Marketing & Innovation Logica Netherlands.

Rob Blaauboer Innovation Practice Manager- Logica and Antoine Brachet Indirect channel manager- Total Immersion

Jack Mortons Statoil Event Awarded by Experiential Digital Events IVCA Awards 2010

Jack Morton Worldwide received a Silver IVCA Award in Experiential Digital Events for Statoil Event using Augmented Reality.

The purpose was to launch a new vision and brand to 30.000 employees in 120 locations across the globe.

We  congratulate all people involved in this successful event augmented by Total Immersion !

Credits: Jack Morton / Statoil

Molson Dry Augmented Reality Campaign Wins Boomerang Prize

Fake and Total Immersion would like to congratulate Cossette for being recognized at the annual  Boomerang Awards for the Molson Dry augmented reality campaign.  Fake has once again been recognized for its innovative work and the successful execution of the Molson Dry augmented reality campaign. This project has received recognition through countless articles, and has been nominated as a finalist in the London International Awards.

Although this technological accomplishment has created worldwide buzz, it is the comparison of its visual quality, and artistic innovation to the rest of the graphic world that largely influenced the perception of this campaign. Mato Atom, who also directed the TV spot, contributed enormously to this project. For the past five years, Fake has been a leader in the constant evolution of interactive technologies, from feature films, to commercials, and visual effects for leading American producers. Mato Atom and Anthony Furlong are both available for contracts exclusively in Canada through Fake.  

Molson Dry’s “Ready Bottle” Ad Campaign – A North American First.

The television campaign is composed of three 15-second clips conceived around a ground-breaking feature known as “augmented reality” (AR). Overcoming several technological barriers, a research and development cycle endowed Fake with the tools needed to satisfy the client’s expectations. Amongst these is a custom-built video recorder allowing web-surfers to transmit their videos over the internet, where the campaign’s contagion continues to spread. In addition, the AR platform also works with Apple’s Mac operating system, once again a first for Fake and the Total Immersion technology.

Fake, which has elected to position itself as a leader in visual effects design and technological research, has signed up director Mato Atom, best known for his irreverent graphical style. Fake has been developing its partnerships and expertise for over a decade and its projects regularly receive national and international critical acclaim.

Total Immersions Augmented Reality System awarded as Net20 Best Technical Solution 2009 by LeJournalDuNet

December 2nd, Total Immersion has been awarded by LeJournalDuNet / Net20 as the best technical solution 2009 for its Augmented Reality Platform. This rewards ceremony took place at the Tour Eiffel.  Net20 celebrates best on-line success.

©  JDN

%d bloggers like this: