Japan Discovers Augmented Reality Virtual Trying on Glasses with Zoff Mirror

Total Immersion Asia and it’s partner DAC just delivered Zoff Mirror, a brand new E-commerce Application to try, share on social media and buy eyewear.

You can experience it online.

Zoo&Co’s Augmented Reality Online Mirror for Swimsuits is Magic

Users Anywhere Can Try on Hundreds of Bathing Suits in Less Than Five Minutes with AR Virtual Fitting Room.

Shoppers are loving the world’s first online 3D fitting room at Zoo&Co.  The web-based shopping experience lets users try on bathing suits in the comfort of their own home, with just a webcam.

The online fitting room lets users see themselves in bathing suits online without the need to remove their clothes.  A process called Augmented Reality lets users stand in front of their webcam and see themselves on the screen with a bathing suit projected onto their body.

The software was created by Imagine That using Total Immersion’s Augmented Reality engine. “This is game-changing technology that allows the online shopper to be part of the online shopping experience in whole new way,” said Debra Fraser, Imagine That CEO. Marine De Niger, of Paris-based Zoo&Co, said, “We are very excited about the fitting room’s social media integration that allows our online customers to visit our site to try on bathing suits and shop with their friends using Facebook, Twitter and YouTube.”

“Forward-thinking companies like Zoo&Co are taking advantage of Augmented Reality as a tool that can be used to drive sales, providing customers with an engaging and personal shopping experience in their own home,” said John Leahy, Imagine That president.  Imagine That is rolling out the online fitting room products to retailers in North America this summer.

Built on Total Immersion’s patented D’Fusion® platform Imagine That’s Your Fitting Room provides its clients with a wide array of reporting and analytics that provide details about what products visitors try on and how much time they spend with each garment.

Your Fitting Room lets online shoppers, who have a web cam and an Internet connection, see the clothing on themselves.  It builds confidence with the consumer in purchase decisions, it increases online sales conversion, with “high-touch” products that traditionally require tactile, experiential cues in order for the consumer to be comfortable with the purchase decision. “Marketing today is less about promising benefits, it delivers them.  This is correlative with the difference in saying you are funny versus just being funny.  Imagine That’s 3D Fitting Room does just that – it provides an evocative, sensory experience where the consumer is entirely immersed in the brand on their own terms.” said Greg Davis, General Manager, Total Immersion.

About Imagine That Imagine That develops solutions for retailers and fashion designers that enhance customer experiences and drive sales online and in-store. Their state-of-the-art Augmented Reality Virtual Fitting Room is the first of its kind in the world and provides a sophisticated experience for online shoppers allowing them to see themselves in a 360-degree view of garments and other clothing.

Media Contact:
John Leahy, 902-830-2032 jleahy@imaginethattechnologies.com
Debra Fraser, 902-499-7972 dfraser@imaginethattechnologies.com  

About Zoo&Co Zoo&Co is a Paris-based company with a brand of beach wear that has international character, thought and is realized by a Parisian stylist team united by the same desire. Their collections are produced with one goal, emphasize the body of a woman by making them look elegant and glamorous. Their collection offers customers numerous choices of cuts and colors. They also provide a number of exclusive ways to personalize the shopping experience.  

About Total Immersion Total Immersion is the global leader in Augmented Reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the Augmented Reality category since 1999, the company maintains offices in Europe (France and UK), Asia and North America. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide. .

In Store and Online Augmented Fitting Room to Try Citizen Watches

Total Immersion’s Partner in Taiwan, Ya de Li Technology developed an Augmented Reality Fitting Room for Citizen Watches. Experience was deployed online and in major department stores during Chinese New Year. Communication on the AR Experience has been supported by GQ Magazine.
After 2 weeks more than 36.000 people experienced the Virtual Watches and 3.000 shared pictures on Facebook.
You can experience it on-line.

Bouygues Telecom Augmented Reality Brochure to Experience Latest Smartphones Functions

French operator Bouygues Telecom has added an augmented reality feature to the smartphone purchasing guide available at its points of sale.



The new 3D technology allows customers to test and discover the functions of new smartphones, divided into two categories by level of complexity: “smartphones” : Acer Liquid Mini and Samsung Galaxy 551 and “premium smartphones” : Sony Xperia ARC and Samsung Galaxy S. Customers can also test various apps, including social networks such as Facebook on Android handsets.

Users must go to bouyguestelecom.fr, start up their webcam and place the printed page of the 3D guide in front of it. The chosen smartphone will be viewed in 3D as if it were coming out of the page. The point of sale guide is available at the operator’s 630 Clubs Bouygues Telecom stores and as a download from its website : http://www.smartphone.bouyguestelecom.fr/

Download our New Brochure Focused on Virtual Trying On Glasses Solutions for Web, Retail, Flash and Iphone!

Experience a groundbreaking solution that uses face tracking technology to enable consumers to try – and buy – eyeglass frames directly from a smartphone or a PC!

Total Immersion, global leader in augmented reality softwares, has powered an application that enables consumers to try on 3D glasses. Using a webcam or a smartphone with a front facing camera, the app identifies user faces and applies virtual glasses to their video image.
> Check out the best application in the market!

“Atol les opticiens” Face Tracking Augmented Reality App now promoted on TV !

Have a look at this great TV spot broadcasted on national french channels to promote our Virtual Trying on Glasses App usingFace Tracking Technology.

Total Immersion and its french partner C4M delivered for French optician chain Atol first Augmented Reality Trying on Glasses App using Face Tracking Technology on Iphone 4.

The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.

Christmas Fun with Augmented Reality : Try on 3D Santa Suit and post to Social Media

Imagine That has released a fun Christmas version of it’s online fitting room with a wardrobe of his and hers Santa Suits.  With just a webcam  users can try on a Santa suits, take pictures and post them to Facebook, Youtube and Twitter.

Your Fitting Room is an Augmented Reality website application that enables retailers website visitors  to try on virtual 3D clothing.  Your Fitting Room  uses Total Immersions D’Fusion player.  The application was built for Imagine That by immediaC and can be fully integrated with existing websites and shopping carts.

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