Total Immersion Releases Augmented Reality Game SkinVaders

Time to Save Face! (Literally!) As Aliens Invade Your Face
in The First Game to Bring Players Physically into the Game

LOS ANGELES, Oct. 20, 2011 Total Immersion, the global leader in augmented reality, today released SkinVaders™, a fun game for all ages available as a free download for the iPhone®, iPad2® and iPod touch® at App Store(SM) at

Created with Total Immersion’s D’Fusion® Studio Augmented Reality (AR) platform, SkinVaders is the first game to fully leverage AR literally bringing players into the game—by transforming their faces into game terrain over which alien invaders, known as SkinVaders, battle it out for total domination. To defeat the SkinVaders, players eradicate invading aliens by tapping on them and popping the eggs laid by the invaders.

With 9 levels and a variety of SkinVaders, all the action takes place on the face of the player.  Pictures are automatically snapped during the process incorporating the 3D graphics, making them fun to share with friends and family. The stakes are high:  It’s time for players to save face.

“SkinVaders demonstrates a world of possibility created by Total Immersion’s powerful augmented reality platform D’Fusion Studio,” said Bruno Uzzan, CEO of Total Immersion. “Players are literally brought into the game as they fight the invasion of SkinVaders intent on taking over their face. The markerless tracking and rendering are so sophisticated that players can suspend belief, deeply engaging in the most personal, realistic and real-time augmented reality experience on the market today.”

About Total Immersion

Total Immersion ( is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world’s most prominent technology companies including Adobe®, Intel® and KDDI.


Tiffany Spencer

Total Immersion (US)


Mastodon Partners With Total Immersion to Create Augmented Reality Experience for Band’s Upcoming New Album, The Hunter

New Single, “Curl of the Burl,” Confirmed for Digital Worldwide Release on August 16th; Band Reveal Track-Listing and Multiple Configurations of The Hunter, Due From Reprise Records on September 27th, 2011.

Hard rock titans Mastodon have announced that their upcoming new album The Hunter will be released in several configurations that feature an exciting interactive 3D experience known as Augmented Reality. The technology, created by Los Angeles-based Company Total Immersion, combines virtual and real worlds to create a 3D one-of-a-kind interactive experience that users can control. Just by using a camera on a computer, their own face and the cover art on The Hunter, the user can turn themselves into The Hunter sculpture that is pictured on the cover.

Though the track “Black Tongue,” from The Hunter has already made its presence known, “Curl Of The Burl,” will be the first official single from the album and will be digitally released worldwide on August 16th through all digital music retailers. A video for the track will be filmed in the near future.

The physical configurations for The Hunter, which will be released by Reprise Records on September 27th, are as follows:

Standard CD includes the album’s 13 tracks, plus a basic Augmented Reality Experience in which the users head becomes the ‘creature’ on the album’s front cover in full 3D.

Total Immersion Powers MyFlipbook with Selena Gomez

 Innovative Technology Leverages the Potential of Crowd-Sourcing to Create a Personalized and Collaborative Social Music Video Experience.

San Mateo, Calif. June 28, 2011 – Total Immersion, a global leader in augmented reality (AR), announced today that it has developed a new, ground-breaking Facebook application—MyFlipbook—to help music fans create a personalized and unique music video. Created for Hollywood Records, MyFlipbook offers fans and their friends the ability to insert their own photos into a personalized and collaborative music video experience. The application will be launched by Hollywood Records in support of the new single, “Who Says”, from platinum selling recording artist Selena Gomez & the Scene. The resulting user-generated video is Total Immersion’s latest success in marrying social media with innovative technology to deliver an exceptional, personalized and dynamic media experience to customers.

MyFlipbook is an intuitive Facebook application that individuals can use to create a completely unique and personalized music video with their friends. Selena fans upload a photo of themselves incorporating a randomly generated word from her song “Who Says”.  After moderation and approval, the users photos are then inserted into the appropriate spot within the lyrics and music bed of the MyFlipbook music video.  The video is then posted to their Facebook feed for their friends to see and a link to it is also emailed to the user letting them know it is ready to view on Facebook. One of the most exciting features of the application is the dynamic nature of the resulting video. As the users’ friends add their own photos to the application their Flipbook video is updated with the newly added images.  MyFlipbook creates a collaborative crowd-sourced experience where fans’ videos evolve on a daily or even hourly basis, depending upon their social network’s participation, ultimately resulting in an exciting, fun and personalized viral music video experience.

“We are constantly looking to create new, unique and engaging experiences for our musicians’ fans, and Total Immersion is an essential partner in achieving these goals,” said Brian Ressler, Director of Emerging Technologies at Hollywood Records. “MyFlipbook builds on the joint success Hollywood Records and Total Immersion had with ‘MyInterview with Selena Gomez’, leveraging social media to increase our fans’ interactions with our artists. We will continue to work with Total Immersion on delivering inventive technologies that greatly enhance fans’ experience with our artists and their music.”

MyFlipbook application is yet another milestone in Total Immersion’s efforts to provide technology that harnesses the power of social media to create a special and unique immersive experience for users. One of Total Immersion’s first forays into social media also involved Selena Gomez—‘MyInterview with Selena Gomez’. The application allows users to record themselves having a one-on-one video chat “interview” with Ms. Gomez; although the technology makes the interview look real, the content is based on video uploads from the user and stock video footage of Ms. Gomez. User can then share the interview with their friends on social media sites.

“Total Immersion understands the importance and influence of social networks on individuals’ lives, and we have the ability to create dynamic, unique and customized  experiences for our customers based on those networks,” said Bruno Uzzan, CEO of Total Immersion. “We were thrilled to have the chance to work with Hollywood Records to build an innovative experience that helped connect Selena Gomez with her fans, leveraging the power of social media. Total Immersion will continue to be at the forefront of delivering compelling solutions such as MyFlipbook”,

To create a personalized Selena Gomez MyFlipbook, visit

Total Immersion Solutions

Total Immersion proposes a complete software platform with D’Fusion®, allowing the development and deployment of Augmented Reality experiences on a wide variety of devices, including PCs, Macs, tablets and smartphones. The company recently added TryLive® vertical applications to the Total Immersion portfolio, the first being TryLive Glasses.

About Total Immersion

Leading the Augmented Reality industry since 1999, Total Immersion provides the world’s most widely used commercial Augmented Reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company also marries social media with its technology to deliver a unique and personalized IT experience to customers. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest Augmented Reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at:

Hollywood Records is part of the Disney Music Group.  Disney Music Group encompasses all of the Walt Disney Company’s recorded music and music publishing operations, including Walt Disney Records, Buena Vista Concerts and Walt Disney Music Publishing.

Total Immersion’s Partner Perfect Prototype Retells Its Story, Continues Pushing AR’s Potential

Total Immersion’s “founding partner,” Perfect Prototype built a reputation over the years for imagining and engineering smart interactives, and, in recent years, for taking on diverse and challenging applications of augmented reality. As immersive technology becomes smarter, faster, and more complex, the Perfect Prototype team, led by CEO Matt Browning, is exploring more broadly, experimenting more aggressively, and trying harder to be more clever at execution.

The extra effort has paid off in an array of user-driven devices for diverse clients. Consequently, it was time to retell the Perfect Prototype story.

At, exhibitors, marketers, technophiles, and others can discover how we:

· put a heart and a brain in people’s hands using augmented reality;

· integrated six augmented reality illustrations into an executive presentation to 2,500 people;

· helped produce 37 interactive kiosks, including AR, for the new Pittsburgh Penguins stadium; and

· enabled Iowans to arm-wrestle New Yorkers over the internet.

Matt Browning and the team have also been deeply involved in projects related to Microsoft Kinect sensors, visual detection techniques, and iPad, iPhone, and Android apps.

THQ shows an AR Magic Mirror at E3 2011

THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror!

People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame  “Saints Row 3” which will be released on November 15 or into WWE wrestlers thanks to face tracking.


Imagine That Technologies Introduces Streamline: Quick and Easy Renderings of 3D Models for Online Fitting Rooms

Imagine That launched its new Streamline 3D model creation software at the ARE conference in Santa Clara.

“With the introduction of Streamline we have the ability to offer retailers an efficient way to cost effectively convert their online catalogues to 3D catalogues.” said John Leahy, Imagine That president.  “This set of management and conversion tools will allow users of our online and kiosk fitting room tools to easily convert their existing inventories in online catalogues into full interactive experiences.”

Imagine That launched its Augmented Reality software for garment retailers in January at the NRF Expo in New York City.  The software allows customers to try on clothing in 3D simply through the use of a webcam.  The systems allow retailers to display and mix and match garments and accessories.  Consumers can turn around and see the sides, the back and any other angle as if they were standing in front of a dressing room mirror.

In a store kiosk with a 72-inch screen shoppers can scroll through clothing by waving their hand to choose garments. The magic is that they try them on right there with their clothes on or off.  These interactive online shopping experiences are translating into increased sales and lower returns for the retailers who are using the software.

Imagine That is working with clients in South America, Europe, the US and Canada to implement the software. Imagine That’s first client went live with the software in January 2011.

Imagine That’s fitting room is built on Total Immersion’s Augmented Reality Platform and is developed by immediaC a leading AR software developer from Canada.

First iPad 2 App “AR Magic Mirror” is Now Available for Free on iTunes!

The first AR application for the iPad 2 is now available for free on iTunes.

Thanks to the new iPad’s front camera, users can try on a selection of wacky virtual hairstyles, glasses and accessories. The back camera can also be used to try these crazy looks on others.

Users are filmed by the camera and 3D objects are added to the video in real time thanks to facial recognition.

At Total Immersion we are convinced that the new generation of tablets, led by the iPad 2, is a fantastic opportunity for developing new uses of Augmented Reality. As Bruno Uzzan, Co-founder and CEO of Total Immersion says, “With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail.  Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.”

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