BAE’s aircrafts in AR attract crowds at a festival in Saudi Arabia

BAE Systems showcases aircrafts using Augmented Reality at Al Janadriyah 2011 (until April 29).

Al Janadriyah Heritage and Cultural Festival highlights some of the most exquisite samples of arts and crafts of Saudi Arabia. The festival, in its 26th edition, kicks off with a camel race, performances of the folklore troupes, and recitations by famous literary figures. The festival draws more than one million visitors every year.

Magna partnered with Axis 3Dfor this project. Magna is a Saudi digital agency specializing in new technologies that have significant potential in B2C and B2B marketing. Magna has accumulated knowledge and partnerships allowing her to offer  market-leading experiences in the hottest technologies including Augmented Reality. Their latest AR work include projects on the Nokia E7, the BAE Typhoon, Saudia Ketchup and a Lipton Facebook game.

Imatech launched Augmented Reality Cross Platform Campaign for Honda Cars Philippines

Honda Cars Philippines embraces new technology, thus making use of augmented reality as part of their element in promoting latest Honda Jazz 2011.  During their launch they demonstrated their interactive AR brochure depicting the stylish 3D color changeable  model of the car, a short video presenting the spacious coupé, and the accommodating seat configurations.

They invited  customers to visit their  showroom to see the car, get a copy of the flyer and experience  AR on their kiosk or home computers.  Everone in the event is so excited and eager to try out the interactive brochure.  The augmented reality experience maybe tried out at www.stylespacejazz.com.

Source : Imatech

In Store and Online Augmented Fitting Room to Try Citizen Watches

Total Immersion’s Partner in Taiwan, Ya de Li Technology developed an Augmented Reality Fitting Room for Citizen Watches. Experience was deployed online and in major department stores during Chinese New Year. Communication on the AR Experience has been supported by GQ Magazine.
After 2 weeks more than 36.000 people experienced the Virtual Watches and 3.000 shared pictures on Facebook.
You can experience it on-line.

Last Days to Experience Ocean Park’s AR Experience “Love the Ocean” in Hong Kong

Ocean Park, Ocean Park Conservation Foundation Hong Kong and Times Square joint hands to present to you: LOVE THE OCEAN activity, to let people understand the importance of the ocean to all life forms of the Earth and to bring out educational messages on how we are can help protect marine animals.

An enormous Submarine at Times Square Open Piazza will take you through an educational tour underneath sixty shiny and silvery milkfish, introducing to you how the Ocean Park Conservation Foundation Hong Kong is working to conserve the ocean and the ways to protect marine life in everyday life. Apart from the Milkfish, the Napoleon Fish, Hammerhead Shark and Manta Ray will greet you at the entrance of the Submarine, to make you feel like entering their fascinating underwater world. Please do not forget to grab a chance to make friends and take photos with the fishes through an interactive augmented reality experience. To ensure you receive such surprise, Times Square has prepared free special flyers with unique visual to trigger the augmented reality experience.

Should you have an iPhone, you can also download such special visual via Times Square little diary iPhone / iPad App from App store to trigger the interactive system from your iPhone device at the giant Submarine at Times Square. Support the conservation and protection of marine life: Apart from learning more about wild life conservation, visitors can also donate to Ocean Park Conservation Foundation, Hong Kong by cash or octopus card at the Submarine to support its continuous effort in conservation.

Date : 21 Feb – 20 Mar 2011 Time : 8am -10pm Venue : Open Piazza, Times Square

Ecobuild 2011: Augmented Reality Enhances Knauf Product Portfolio

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied.

Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges.

The construction industry has flirted with AR before, with sectors such as architecture and planning appearing to have the most obvious synergies. In Knauf’s case the tech was used to expose a difficult and often concealed element of construction, the application of insulation.


Having seen how augmented reality can enhance marketing strategies at events and expos, Knauf approached Hidden to create experiences and AR kiosks for Ecobuild 2011 in an industry first for insulation solutions.
Aside from the augmentations that are being used at the Ecobuild 2011 event, Knauf has commissioned PC and laptop versions of the augmentations in order to equip their sales team with a simple and robust method for demonstrating their product anywhere.


Total Immersion’s partner, Hidden have created three photorealistic 3D renderings of buildings associated to the three desired product sectors. When rotated, the augmentations automatically animate a particular product being applied in a real world situation. The augmentations were distributed across three custom kiosks equipped with HD cameras and 55″ LCD displays. This application allowed the audience to get a close-up and very detailed view of each product. The augmented reality experience has been extended to the Knauf website and visitors were encouraged to take a Knauf information card with which they could control the website augmentation. To view the augmentations please visit http://www.knaufinsulation.co.uk/ar.

In-keeping with their green credentials, Knauf now have the option to re-use the technology and equipment following the Ecobuild event. This has been included as part of their sales strategy, allowing a greater return on their investment and ensuring a carbon neutral footprint with regard to the AR components of the campaign.

Instant Win Shopping Mall Entertainment using Augmented Reality in Greece

This Christmas, Germanos rewarded customers visiting “The Mall Athens” and “Golden Hall” department stores with innovatively presented prizes, in an attempt to combine the holiday spirit with high technology. Customers visiting GERMANOS stores were able to see live on special screens a three-dimensional image of the prize they had won on the spot, without making a purchase or participating in a lottery competition. Some of the amazing prizes that came to life in the hands of the fascinated customers included 6 scooters, 10 LG Optimus mobile phones, 10 PS3 game consoles, 5 netbooks and 30 €100-prize cheques.

High take-up, increased customer turn-out
This innovative style of promotion attracted the vivid interest of the public, as proven by the high take-up. As a result, approximately 50,000 consumers received the new coupon incorporating the augmented reality technology by Germanos promotion teams in the “Golden Hall” and “The Mall Athens”. It is worth noting that 80% of those customers, corresponding to a number of 40,000 customers, visited the department stores with the intention to win the prize and get an idea of what it looked like with the help of 3D technology. In addition, this promotion resulted in a significant increase of customer turn-out at Germanos stores in both department stores, which translated in a sales increase in all product categories.

“This innovative promotion aimed at supporting the seasonal televised campaign of our company on a below-the-line level, a campaign based on the central slogan ‘For presents that evoke great emotions…Germanos, and you are in’, stated Alexandros Davos, Retail Marketing Director of the company. Furthermore, it aimed at enhancing the emotional connection of the brand with its customers, via personalised one-to-one communication. At the same time, it was applied with the view to create another unique customer experience –an area where Germanos network lays particular emphasis on, with visiting customers always being its prime focus.

Through its long-standing, consistent presence, the company has won the esteem and trust of consumers. With renewed store aesthetic, improved communication and emphasising on the experience customers come by every time they visit Germanos network, the company continues to serve its vision to provide technological solutions, products and services that fully meet customer needs.

American Express wows consumers in Italian Shopping Malls

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, developed and released the American Express AR interactive game.

Interactive kiosks have been placed in shopping center in Rome and Milan, to let users know the new Club Membership Rewards Program. The catalog itself becomes the controller to drive a virtual shopping cart and try to collect as many items as possible, and get the highest score collecting those which multiply the items value. According to the final score, the software tracks the user’s face, superimposing different virtual contents on it, and generates a screenshot that players can bring home.

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