AR Immersion 2010 Video: Retail & E-Commerce

Sonya Rosas (Digital Out of Home Strategist, IPG Emerging Media Lab), Mike Marcinkowski (Senior Engineer, Gillette, P&G), John Leahy (CEO, ImmediaC), Michael Wharton (CEO, YOUReality) and Max Polisar (VP Sales, Total Immersion) speak at the Retail & E-Commerce panel at AR Immersion 2010 conference, November 9, Los Angeles, CA.

 

For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

 

AR Immersion 2010 Video: AR in Print

Andrew Pang (Managing Director, Leovation Ltd), Ruben Padilla (Managing Director, Augmented CPG) and Greg Davis (General Manager, Total Immersion) speak in the Augmented Reality in Print panel at AR Immersion 2010 conference, November 9, Los Angeles, CA.

For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

AR Immersion 2010: Summary: Success Factors of an AR Campaign

A panel of Total Immersion team members revealed a framework of best practices for successful AR projects.

Panelists

Business Planning: Greg Davis, Max Polisar, Jason Smith
Creative/Production Planning: Dan Marks, Melissa McManigal, Rebecca Rogers, Cyril Drouet, Helena Lam

Business Planning

  1. Focused Ideation: Begin with a collaborative discovery phase to focus on achieving objectives.
  2. Milestones: Define the stages and timing for development. First, define interactive elements and what happens in the AR experience. Next, move through stages of creative content design, programming, and final delivery and QA.
  3. Communication: Be clear, be concise across channel, and be prepared to support communication.
  4. Social Currency: AR is viral by nature; integrate social media where applicable.
  5. Integration: Proper integration into a campaign leads to the success of both AR component and the overall success of the campaign itself.
  6. Goal Setting/Measurement: Typical metrics for tracking goals include: total initializations/experiences, repeat web users, channel ID, time spent, each target used, and time spent with each unique target. Other metrics are measuring virality (friend challenges, number of photo and video shares, referrals), information requests, and tracking e-commerce channels.

Creative Production Planning

  1. Relevance: Maximize interactivity so the user feels in control and part of the experience, and AR and 3D are used to their best potential in a scenario.
  2. Engagement: Define what constitutes engagement in your experience, and improve it with games, content refreshes, contests, easter eggs, exploration, and social network integration.
  3. Reward: Award prizes or coupons, education and new knowledge, added product purchase value, personal status, social currency, new experiences, or contributions to a good cause.
  4. Usability: Design and test for usability in tracking, environment design, lighting, camera position and orientation, user interface, and hardware.
  5. Accessibility: Increase visitors to the experience externally through promotion and prominent placement, and internally through well-designed information architecture including clear instructions and calls to action.

 

AR Immersion 2010 Video: Toys & Entertainment

Brian Seth Hurst (CEO, The Opportunity Management Company), Alton Takeyasu (Senior Director Design, Mattel), and Jason Smith (Pre-Sales/Product Marketing, Total Immersion) speak in the Toys & Entertainment panel at AR Immersion 2010, November 9, Los Angeles, CA.

For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

AR Immersion 2010 Video: Keynote: The Past, Present and Future of AR

Ronald Azuma (Research Leader, Nokia Research Center) gives his keynote speech on the future of AR at AR Immersion 2010, November 9, Los Angeles, CA.

For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

AR Immersion 2010 Video: AR 101

Max Polisar (VP Sales, Total Immersion) introduces new participants to the world of augmented reality in AR 101 at AR Immersion 2010, November 9, Los Angeles, CA.

For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

AR Immersion 2010 Video: Mobile AR

Bruno Uzzan (Co-Founder and CEO, Total Immersion), Jason Smith (Pre-Sales/Product Marketing, Total Immersion), Hartwig Adam (Visual Search, Google Goggles) and Michael Breslin (VP Marketing, Glu Mobile) speak in the Mobile AR panel at AR Immersion 2010, November 9, Los Angeles, CA.

For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

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