Job Alert! Augmented Reality – Presales Creative UK

Location:             UK

Reports to:         Presales Director


You are a creative thinker & a technical guru who understands the limits and exciting possibilities of the digital world.  Good speaker, you are comfortable with brainstorming ideas and working closely with the Sales and Professional Services teams to position innovative digital experiences.


Reporting directly to the EMEA Presales Director, the Presales Creative will be responsible to provide the following support.

  • Support the Direct & Indirect Sales team with:
    • Innovative concept ideas, technical validations, feasibilities and cost estimation
    • Seek optimum customer/end user satisfaction and act as the primary point of contact for customer technical  questions during the sales process
    • Support sales activities through presentations of TI’s value proposition
    • Revenue generation by quoting accurate time and estimates along with cost effective project

Duties and Responsibilities:

Responsibilities include:

  • Explaining the features and benefits of the TI solution portfolio; comparing it to those of a competitor’s products;
  • Delivering product presentations & concept ideas to communication agencies, technical and management personnel
  • Communicating with sales and product managers regarding customer needs.

Additional responsibilities include:

  • Handling technical presentations at trade shows and conferences;
  • Completing RFI/RFP;
  • Identifying client requirements and ensuring proactive communications with customers to ensure customer satisfaction.

Presales requirement specifics:

Build customer quotations in accordance with corporate pricing rules and corporate revenue objectives

Validate with Professional Services the service offer during the presales phase and ensure region compliance with corporate margin guidelines

Provide reliable reporting through the company’s ERP information system

Provide guidance in creative concepting; drive new Augmented Reality concepts taking into account existing and upcoming TI products features

Provide reliable and accurate business reports responding to known corporate guidelines, especially for project reporting.

This list is meant to be illustrative only and should not be considered a definitive list of job responsibilities.


  • BA/BS degree in engineering and/or computer science or business required
  • 3 to 5 years of experience in presales or related field , successful track record of working in Tier 1 account in a Presales Environment would be a plus
  • Mobile development/market knowledge (Ios, Androïd.) would be a REAL plus

Specific personal skills:

  • Creative with ability to find innovative solutions
  • Fluent in English and knowledgeable about the regional business culture
  • Proven track record of building team consensus and collaborating across multicultural and functional lines
  • Very well versed in all new types of digital technology
  • Ability to meet customer imposed deadlines and to work well under business pressure
  • Ability to balance multiple priorities to achieve timely business results
  • Ability to work in a start up environment in a new market
  • Ability to grasp and relate complex technology, product and business concepts
  • Natural self starter, self-motivated, superior work ethic, multi-dimensional thinker, and natural at driving activities to completion
Please send your resume and cover letter to .

TI on the BBC: Augmented reality goes beyond gimmicks for business

Myles Peyton, our Sales Director in the UK, has been interviewed on the BBC earlier this month.

According to Myles, AR’s added value lies in its ability to let consumers interact with products that are fully and accurately modelled in the virtual world. “We know that the longer somebody touches a product, the more likely they are to purchase that product. So by giving them a virtual product, it can drive and uplift sales.”

Total Immersion Receives USD $5,5M in Funding Led by Intel Capital

Press Release :  Total Immersion, global leader in augmented reality, announced today that it has secured USD $5,5M in a funding round led by Intel Capital joined by existing investors Partech, iSource and Elaia Partners. The new funding will be used towards further development of the D’Fusion platform and to drive new usage of augmented reality (AR) for end-users. Specifically, the team will be focusing on expanding operations in Asia and in the US, developing a large community of developers and exploring new consumer markets.

“Augmented reality is one of the key technologies enabling contextual computing on the mobile phone, tablets and PC through interactive experience for exploration, suggestion and direction. At Total Immersion, we’re constantly looking for developing usage of augmented reality experiences for our customers and for end-users and this investment is another big step towards that objective,” said Bruno Uzzan, CEO and co-founder of Total Immersion.

“Total Immersion provides a unique and immersive user experience,” said Christian Morales, General Manager, Europe, Middle East, Africa of Intel Corporation. “Augmented reality is changing the way how people perceive and interact with their environment. It offers new opportunities for both developers and users. We look forward to working with Total Immersion to develop new usage experiences for Intel platforms”

“Augmented reality is a disruptive technology blending real life with digital information which will enable new and exciting businesses” said Marcos Battisti, Intel Capital’s Managing Director for Western Europe and Israel. “Total Immersion is bringing this ground breaking new technology into everyday life and our investment will enable the company to accelerate its growth and adoption. We are truly excited by Total Immersion’s capabilities and their contribution to future evolutions in this field.”

Total Immersion Solutions:

Total Immersions proposes a complete software platform: D’Fusion®, allowing the development and the deployment of immersive Augmented Reality experiences on the following devices: PC, Mac, Tablets and Smartphones.

Total Immersion develops verticals applications such as virtual glasses trying-on.

About Total Immersion

Leading the augmented reality industry since 1999, Total Immersion provides the world’s most widely used commercial augmented reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest augmented reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at:

About Intel Capital

Intel Capital, Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9.8 billion in over 1,100 companies in 48 countries. In that timeframe, 189 portfolio companies have gone public on various exchanges around the world and 258 were acquired or participated in a merger. In 2010, Intel Capital invested US$327 million in 119 investments with approximately 44 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit

About I-Source

I-Source is a French venture capital firm dedicated to investing in early stage companies in Information and Communication Technologies, stemming from public or private research.

With more than 70 investments the last 10 years, I-Source is specialized in: Corporate Software and Internet infrastructure, Multimedia content and Technologies, Communication systems, Managed Services, Embedded systems, Eco-Technologies, and associated services.

The company is managed by a team of highly professional investors with in-depth experience in technology, R&D, marketing, business development, sales and management in IT sectors.

More information at:

About Elaia Partners

Founded in 2002, Elaia Partners is an independent venture firm focused on Digital Economy. Elaia Partners is run by a team of four professionals with over sixty years of cumulative experience in technology, private equity or in operational roles in technology companies, committed to taking a very active role in the investee companies, helping them benefit from their broad technology know-how. Elaia Partners currently manages more than €80 million mainly through Elaia Ventures, a French FCPR fund backed by a diverse range of LPs – financial institutions, industrials and family offices– and through funds delegated by 123Venture, Neotec and Crédit Agricole Private Equity.

More information at:

About Partech

Partech focuses on high-growth opportunities in internet and information technology. Specific areas of investment include e-commerce, digital media, software, energy optimization and components. In each of these areas, Partech looks for companies with a disruptive approach and a clear leadership potential. Partech is one of the most established venture firms in the European and American markets and is one of the most experienced in growing young companies internationally. It is also a team that has successfully implemented a long-term strategy, over multiple funds. Our global way of thinking has been successfully applied for nearly 30 years. Many of our 100+ portfolio IPO and M&A exits include global companies and transatlantic success stories: Akimbi Systems (VMW), Alvarion (ALVR), Apsylog (PRGN), Ascend Communications (ASND), Brands4Friends (EBAY), Buongiorno (BNG.MI), (Business Objects (BOBJ), Cadence Design (CDNS), Cartesis (SAP), DCT (SYMC), Digital Island (ISLD), Fluxus (BT), Informatica (INFA), ISDnet (CW), Jungo (NNDS), Meiosys (IBM), Pentasafe (NTIQ), Q-layer (ORCL), Quinstreet (QNST), Teknovus (BRCM), Verifone (PAY), Vignette (VIGN) and Visicu (EICU). For more details, please visit


Olivier Audouze, VP Marketing Total Immersion
+ 33 (0)1 46 25 06 10

Ecobuild 2011: Augmented Reality Enhances Knauf Product Portfolio

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied.

Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges.

The construction industry has flirted with AR before, with sectors such as architecture and planning appearing to have the most obvious synergies. In Knauf’s case the tech was used to expose a difficult and often concealed element of construction, the application of insulation.

Having seen how augmented reality can enhance marketing strategies at events and expos, Knauf approached Hidden to create experiences and AR kiosks for Ecobuild 2011 in an industry first for insulation solutions.
Aside from the augmentations that are being used at the Ecobuild 2011 event, Knauf has commissioned PC and laptop versions of the augmentations in order to equip their sales team with a simple and robust method for demonstrating their product anywhere.

Total Immersion’s partner, Hidden have created three photorealistic 3D renderings of buildings associated to the three desired product sectors. When rotated, the augmentations automatically animate a particular product being applied in a real world situation. The augmentations were distributed across three custom kiosks equipped with HD cameras and 55″ LCD displays. This application allowed the audience to get a close-up and very detailed view of each product. The augmented reality experience has been extended to the Knauf website and visitors were encouraged to take a Knauf information card with which they could control the website augmentation. To view the augmentations please visit

In-keeping with their green credentials, Knauf now have the option to re-use the technology and equipment following the Ecobuild event. This has been included as part of their sales strategy, allowing a greater return on their investment and ensuring a carbon neutral footprint with regard to the AR components of the campaign.

Dorling Kindersley’s New 3-D Augmented Reality Pop Up Human Body & Dinosaur Books

Watch how DK’s new 3-D Pop Up Human Body & Dinosaur books work – by using a PC and web-cam you can activate special augmented reality animations of dinosaurs and the human body to make characters from the page pop-up on screen.

Meet and Greet @ TD3 Showcase Event AR for Security and Counter Terrorism (Feb. 9th / London)

Come and join us @ TD3 Augmented Reality Showcase Event to find  ideas of how Augmented Reality could be used in the near future for Security & Counter Terrorism.

TD3 (Technology Demonstrator 3) is a showcase event run by INSTINCT which aims to exhibit the latest technology for Security and Counter Terrorism (S&CT).

TD3 aims to demonstrate in particular the latest Augmented Reality technology and show how it can be used in the real world for S&CT.

Attendance to the TD3 showcase is by invite only. If you would like to receive an invitation, simply go to and click register. You will be asked to answer some brief questions which you can then submit to request an invitation.

(Please note:- not everyone will be accepted to the Showcase).

Blog Review : Financial Times “Next big trend: virtual fitting rooms”

Have a look at this article : Financial Times

So there you are, sitting in front of your laptop at home and you see a watch you like. “I wonder how that would look on my wrist?” you wonder. Then you print out a little piece of paper embedded with a barcode, wrap it around your arm and hold it up to a camera on your computer and, bingo, there is your arm, adorned with a virtual watch. You can turn it this way and that, decide how chunky is too chunky, and whether stainless steel is better against your skin than rose gold.

Welcome to augmented reality (AR), also known as interactive video technology, which is set to transform the consumer experience. “It’s the next step in creating a seamless experience for the consumer at home, closing the gap between the store and online shopping,” says Chris Sanderson, co-founder of Future Laboratory, a trends prediction agency. [more]

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