Total Immersion Launches TryLive™, an Augmented Reality E-Commerce Platform that Increases Traffic and Conversion Rates While Reducing Returns

Total Immersion Also Announces ability to Integrate TryLiveTM with Adobe® Scene7®

 Los Angeles, Calif. June 14th, 2011 – Total Immersion, a global leader in Augmented Reality (AR), introduced today its groundbreaking AR platform for e-commerce, TryLiveTM, that delivers a unique digital brand and sales experience to consumers through a series of AR-based technology.

Total Immersion also announced it expanded the company’s partnership with Adobe to include the ability to integrate TryLiveTM with Adobe® Scene7®. This expanded agreement will allow joint clients to leverage media assets managed within the Scene7 hosted environment to deliver AR applications that allow online shoppers to virtually accessorize their style with eyewear, jewelry, watches and headphones – improving brand engagement and increasing purchase confidence.

The TryLiveTM platform is designed to increase traffic, engagement and sales conversion for retailers’ web sites, as well as reduce product returns. TryLive Eyewear will be the first solution available as part of the TryLiveTM platform. Adobe and Total Immersion will showcase this TryLiveTM product platform at the Internet Retailer Conference and Exhibition in San Diego on June 14 and 15 at Adobe booth #1425.

TryLive Eyewear employs markerless face recognition and tracking technology that enables consumers to virtually model eyeglass frames from any computer or smartphone. The easy-to-use solution allows customers to superimpose potential eyewear purchases onto their own faces in real-time video; hence, customers can virtually “try before they buy” with exceptional precision. The application even allows customers to solicit opinions from friends by posting pictures of themselves on Facebook or Twitter. Allowing customers to ‘try before they buy’ can increase sales and average purchase cards, improve buy conversion rates, and minimize negative experiences and product returns.

“For many of the world’s top retail brands, Adobe Scene7 dynamic media solutions are critical components of their online experience,” said Kevin Lindsay, group product marketing manager, Omniture Business Unit, Adobe. “Our expanded partnership with Total Immersion offers retailers new, compelling capabilities to extend the value of their Scene7 assets with engaging augmented-reality solutions that further their ability to optimize online conversions.”

“As a leader in AR solutions, Total Immersion’s exceptional product line and extensive partner network have helped numerous Fortune 100 companies develop and deliver unique brand experiences to its customers. TryLiveTM is the inevitable evolution of the company’s solution portfolio,” said Bruno Uzzan CEO of Total Immersion. “Our AR solutions make buyers the ‘stars’ of their virtual worlds, allowing them to try-on items like eyeglasses. By eliminating the unknown in purchasing decisions, buyers will feel secure in their purchases, thereby increasing sales for our customers, improving brand engagement and reducing product return rates. Thanks to the immersiveness of the AR experience, we also enable “social commerce” where consumers enlist their friends in their purchase selection through social networks like Facebook or Twitter.”

Blog Review SD Times : “Businesses still trying to get a feel for augmented reality”

Have a look at this article :  Software Development Times

 

Still in the early stages of development, augmented reality (AR) technology can be used by developers looking to enhance the user experience with a tie-in to the real world, experts in the technology believe.

Developers will need to study applications and platforms that have already been created in order to determine how to utilize the technology for their brand, according to research analyst Jackie Fenn, a fellow at Gartner.

She said that these applications need to determine first how they will create the mix between the real and virtual world: Will it be from a camera on a cell phone? Or will it be created on a desktop screen? These applications must then be tested to ensure that they are accurately depicting the text, images and other components correctly, instead of having text, for example, lying on top of a location or item designed to be showcased by the application, such as a sofa being transposed over an empty space in a customer’s living room.

“The most compelling applications, and how you add value, is by having a link to the physical world and helping users make a decision, like in the IKEA application that allows you to take a card from the store and bring it home, and then, with an application and a camera, visualize the sofa in your home in place of the card,” Fenn said.

Forrester senior analyst Thomas Husson, who authored a December report on AR, likes the definition of the technology set by Total Immersion, a company that developed the D’Fusion AR platform. The company defines AR as a technology that “integrates 3D objects into live video, and then the video is digitally processed and ‘augmented’ with 3D components,” according to its website.

In order for the app to be successful, Husson said it must add value to the experience and cautions that is “not always easy to deliver.”

The December report also said, “One of the key success factors that will unleash the potential of AR is to bring together developers on an open platform scalable across multiple operating systems.” To that end, Adobe and Total Immersion announced an alliance in November to create a universal platform for computers, one that didn’t require a plug-in, according to CEO and co-founder of Total Immersion, Bruno Uzzan.

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AR Immersion 2010 Video: Keynote: Special Guest Session with Adobe

During the Adobe keynote at AR Immersion 2010, Total Immersion announced a strategic alliance with Adobe designed to accelerate market penetration of augmented reality applications. Tom Nelms from Adobe addressed the collaborative relationship.

For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

Total Immersion Enters Into Strategic Alliance With Adobe

Total Immersion has announced a strategic alliance with Adobe that is designed to accelerate market penetration of augmented reality applications.

The collaboration between Adobe and Total Immersion will foster optimization of Total Immersion’s D’Fusion software platform for developers and companies using the Adobe® Flash® Platform.  Work will include technical collaboration, education for the more than three million active Flash developers and designers who want to leverage AR into their work, and joint efforts to deliver AR experiences across all desktops and a growing number of mobile and CE devices that support the Adobe Flash Platform runtimes.

Under the collaborative relationship, Total Immersion and Adobe will work together to help ensure the Flash Platform is enhanced for the development of professional AR experiences, providing seamless playback on any platform that supports the Adobe Flash Platform runtimes.  Total Immersion also plans to leverage the new Flash Player and Adobe AIR 3D APIs when they are made available in future releases of the runtimes.

Blog Review : Read Write Web : Flash-based AR Gets High-Quality Markerless Upgrade

Have a look at Chris Cameron’s Article : Read Write Web

One of the turning points in the evolution of augmented reality (AR) was the porting of the ARToolKit – an opensource software library for building AR experiences – to the widely accessible Adobe Flash platform. The toolkit allowed Flash developers to easily create computer vision AR applications and opened the door to a flood of AR development. These days, brands looking to use AR to market their products have looked to AR vendors for solutions, and now one of the largest – Total Immersion – is now also offering Flash support within its proprietary AR development software.

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D’Fusion, the company’s suite of AR development software, has previously been available to develop desktop, Web-based, mobile and public kiosk-based AR applications. With the release of D’Fusion for Adobe Flash, users of the software will now be able to build AR applications for the Web that can run without installing extra plugins beyond Flash.

Read more : Read Write Web

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