Posted on October 29, 2010 by Total Immersion
Here is a great way to put some exclusive and exciting digital content on a traditional CD booklet. Have a look on this project augmented by Total Immersion for the music group The Wanted / Universal in the UK. 6 exclusive contents are available on this AR Booklet !
You can experience it here .
Filed under: Consumer products, New Projects, Online Marketing | Tagged: AR Booklet, Augmented Reality, Brand Experience, Consumer products, D'Fusion @Home®, Digital Marketing, The Wanted, Total Immersion UK, Universal | Leave a comment »
Posted on December 1, 2009 by Total Immersion
Universal Music France has announced that the upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features.
The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented reality videos on the image on the computer screen.
Filed under: Consumer products, New Projects | Tagged: AR game, Consumer products, Interactive Experience, Sinik, Universal, Universal Music | 1 Comment »
Posted on November 25, 2009 by Total Immersion
LONDON, November 20 – Total Immersion, global leaders in augmented reality (AR) marketing are helping to give music purchases a new edge with their latest campaign for Universal Music TV/All Around The World artists N-Dubz. The project is Total Immersion’s first campaign for the music industry as AR starts to take off as the cutting-edge consumer experience-based marketing tool.
Platinum-selling group N-Dubz’ forthcoming album ‘Against All Odds’ out on November 16, on Universal Music TV/All Around the World features an augmented reality performance by the band, triggered from data embedded within the album artwork. When held in front of a home webcam, the artwork shows 3-D images of the band chatting to the viewer before giving an impromptu performance of the hit new single ‘I Need You’, all within the palm of their hand.
Consumers can turn the sleeve artwork around to view the band from alternative angles. The band members move as fluidly as they would if they were physically standing on the piece of paper being held.
Total Immersion UK sales director, Myles Peyton, says: “Augmented reality is really starting to take off as a marketing platform. Modern consumers are constantly seeking the latest brand experience and we believe the application of our groundbreaking technology within the marketing of a music CD will help to breathe a new lease of life into the physical music sales format.”
Buu-Kim Hoang-Le, Head of Digital & eCommerce, Universal Music TV, said: “We are always looking at innovative ways for our bands to engage with music fans. ‘Against All Odds’ is one of the most anticipated albums of the year, and we wanted fans to have a greater interactive experience with the album alongside the music.
“N-Dubz have a close relationship with their fans, and the fans play a huge part in their success. The augmented reality experience takes this further and brings fans a unique one-to-one experience with N-Dubz
live and interactive in their homes.”
Filed under: Press Release | Tagged: Digital Marketing, Online Marketing, Universal | Leave a comment »
Posted on November 23, 2009 by Total Immersion
The album features 2 UK firsts an N-Dubz magazine including exclusive interviews, behind the scenes pics, exclusives images, N-Dubz style and beauty secrets, baby pictures, a glossary of N-Dubz lingo and lyrics to every song. PLUS we’ve created a special album insert that will bring the band to your computer screen in 3D glory! N-Dubz talking and singing to every one of you in 3D in your hand!
The campaign is by Total Immersion for the Universal Music TV/All Around The World artists.
The augmented reality campaign is triggered from data embedded within the album artwork.
When held in front of a home webcam, the artwork shows 3-D images of the band chatting to the viewer before giving an impromptu performance of the hit new single ‘I Need You’.
Consumers can turn the sleeve artwork around to view the band from alternative angles.
Filed under: Consumer products, New Projects | Tagged: Consumer products, N-Dubs, Universal | 1 Comment »