The Hyperbook by Mollat editions: when 18th century meets 21th.

Mollat Editions just reissued a book written by Victor Louis in 1782 about the Theatre of Bordeaux, France. “Salle de Spectacle à Bordeaux” is made interactive by the  numerous digital content offered through the book: videos, pictures, comments and 3D animations. Our partner Axyz  was in charge of Augmented Reality integration on this cultural project.

AR allows to incorporate this digital content without altering the original 18th century book. In downloading the free mobile app, users can scan the pages and enhance their reading experience. For example, they can discover the Theatre in 3D.  Those without a compatible mobile device can live the AR experience on the website on any computer with a webcam, through D’Fusion technology.

Augmented Reality Live Show wowed Audience in Capital Museum Beijing !

During the Chinese New Year in 2011, the Capital Museum proposed a new culture experience to show traditional Chinese zodiac culture of  “lindong treasure rabbit”.  In the “magic theatre”,  the museum introduced an animated rabbit to send New Year greetings. This interesting interactive experience based on an  “Augmented Reality” technology with real-time communication between guests and performer impressed especially children!

225 performances were organised during one month gathering more than 600 children a day.

This experience has been developed by Total Immersion’s partner in China Lee&Lee.

Video Release of Augmented Reality Experience in Museum to Promote Environmental Awarness

Total Immersion has joined forces with two environmental organizations to bring an engaging lesson in eco awareness to children visiting SEA Lab in Redondo Beach, just south of Los Angeles.

In association with the Montrose Settlements Restoration Program and Pavement LA, Total Immersion developed an environmental kiosk that uses AR to teach kids about pollution and its effects on wildlife and the environment.  DDTs and PCBs dumped in the ocean near Los Angeles decades ago continue to contaminate natural resources in the area.  The Montrose Settlements Restoration Program is taking action to restore these resources.

Kiosk visitors can sample any of three augmented reality experiences, each accompanied by an embedded informational video.  As kids witness the nesting habits of bald eagles, they learn about the lingering impact of DDT on the species.  A separate vignette highlights habitat restoration among native seabirds, known as murrelets, while a third promotes safe fishing via an animated look at the white croaker, a fish at risk from DDTs and PCBs that are still found in the sand and mud on the ocean bottom.

 

AR Immersion 2010: Summary: Themed Entertainment & Museums

This panel featured a mixed group of theme park and museum attraction designers sharing their work and process in AR applications.

Robert De Lapp of De Lapp Design on Terminator Salvation

Robert De Lapp shared his concept design process for Terminator Salvation 4D. He addressed the question, “What’s a good reason for people to come back”, and how to immerse visitors “into the Terminator experience.” The concepting process began by meeting a production designer to scope out a post-nuclear backdrop and set the visual style. Immersive features included a suspended ride system equipped with augmented audio, a physical gun, and featuring a variety of AR terminator targets. To generate replay value, the concept included an extended arcade experience where players could buy a thematic “dog tag”, charge it up and practice their terminator-shooting skills to earn power-ups and weapons. These items can then be used in the main 4D attraction.

His approach is to educate the creative team on the AR technology and then come up with creative applications. Next, the tech team backs up the idea by designing a cost-effective and plausible solution. Many theme parks are wary of adoption because they believe new technologies are prototypes that involve runaway expenses. However, AR is advancing rapidly enough such that there is a growing body of reference subjects. Robert suggests that AR is best used when it can support the story of the franchise.

Richard Skaare of Perfect Prototype on Designing for Museums

Perfect Prototype aims to help clients tell stories powerfully through interactions with technology. Museums tend to have more specific needs and traits as a client category, including long buying cycles for long-term exhibits, concern with appealing to the media-savvy, and dreaming big stories while maintaining modest budgets. This usually requires some coaching on part of the design firm to scale down scope. AR in museums is an easy tool to gain attention, but needs to engage the guest as a teaching tool as well. Education is key not only for the guest’s experience of the attraction, but in communicating to the museum clients. A good practice is to provide clients with a “cheatsheet” on what AR is, and cost estimates for different scenarios.

Ernie Merlan of Merlan Creative on AR Installations

Merlan Creative offers 2D and 3D animation solutions for theme parks in addition to AR installations, drawing upon an illustration-based background from Disney Imagineering. Thus the design approaches tend to involve narrative storytelling and character animation. Projects include Disneyland’s Magic Mirror where users can try on a wardrobe of virtual dresses, and a Star Wars marker that plays epic battle animations. The firm operates as a hub of freelance creatives and engineers.

Cyril Drouet of Total Immersion on Amusement Park Strategy

AR can enhance the theme park experience by providing guest engagement, natural interaction, and the excitement of engaging with innovative technology. Data capture and online integration can serve as monetization methods and marketing tools. For example, an AR attraction for a theme park can be completely virtual, and the guest experiences the ride in a HMD. The display data can be recorded as a souvenir recording of the virtual ride, and can be purchased as a “souvenir book” and enjoyed at home. Online integration allows guests to share their virtual experiences and garner buzz. Another theatrical application involves a live performer against a blue or green screen interacting with virtual objects. Viewers watch the projected interactions with 3D glasses, immersing themselves in the mixture of real and virtual worlds.

3D Inside : Watch Total Immersion’s new 3D Video of the Interactive 3D Live Show!

Have a look at this 3D video on Youtube about our Interactive 3D Live Show, the future of entertainment in 3D/4D theatres for Theme Parks, Science Centers, Tourism and Event !

With the new offering from Total Immersion, spectators share the stage with virtual live performers, playing a guessing game around what’s real and what’s not. For organizations looking for an effective, dramatic way to engage audiences, Interactive 3D Live Show provides a way to bring characters to life on stage — as game show hosts, storytellers, historical characters, or whatever the situation calls for.

The turnkey Total Immersion solution consists of:

– Live performance.  A next generation live stage show, the platform combines the appeal of a real/virtual performer with the magic of 3D effects.

– Audience participation.  Guests are swept into the story as they’re integrated into the show.

– Scalability.   The platform supports an easy upgrade of current 3D or 4D theatres into a one-of-a-kind live 3D show.

– Branding.  Interactive 3D Live Show brings characters to life on stage, entertaining audiences as the characters assume various guises.

Total Immersion, Augmented Reality and its partners network on TV !

We just had 2 great reports on french television focusing on our technology, our lastest projects and our partner Heritage Prod ! Have a look to those reports :

General Report about Total Immersion and Augmented Reality

Augmented Reality in Cultural Heritage

Total Immersion Enlists Augmented Reality to Promote Environmental Awarness, Help Kids Rescue Endangered Species

This season, environmental consciousness doesn’t need to wait for the classroom.

As kids in the U.S. begin that annual back-to-school ritual, Total Immersion has joined forces with two environmental organizations to bring an engaging lesson in eco awareness to children visiting SEA Lab in Redondo Beach, just south of Los Angeles.

In association with the Montrose Settlements Restoration Program and Pavement LA, Total Immersion developed an environmental kiosk that uses AR to teach kids about pollution and its effects on wildlife and the environment.  DDTs and PCBs dumped in the ocean near Los Angeles decades ago continue to contaminate natural resources in the area.  The Montrose Settlements Restoration Program is taking action to restore these resources.

Kiosk visitors can sample any of three augmented reality experiences, each accompanied by an embedded informational video.  As kids witness the nesting habits of bald eagles, they learn about the lingering impact of DDT on the species.  A separate vignette highlights habitat restoration among native seabirds, known as murrelets, while a third promotes safe fishing via an animated look at the white croaker, a fish at risk from DDTs and PCBs that are still found in the sand and mud on the ocean bottom.

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