“Volkswagen Virtual Golf Cabriolet” in Mobile and iPad Augmented Reality App

The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success.

Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy.

The Agency  “Agence .V.”  has thought hard of a most efficient way to put the new model on show at dealers although it is not yet available. They came up with the use of Augmented Reality. This is how it now possible to discover the new version of this old favorite.

In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.

Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.

Offering the opportunity to virtually display the new Golf Cabriolet in full size from a Smartphone is an innovation which requested, from Total Immersion, beyond the limit technologies in Augmented Reality.

“Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world.” says Bruno Uzzan, CEO of Total Immersion.

This application fully created by C4M has also been developed for the experience to be triggered from various supports including, press advertising, postal card and internet web site.

Available on french Appstore (iPhone/iPad 2) and Android Market .

Credits :
Agence .V. (http://www.agence-v.com/)
Art Director : Christian Vince
Copywriter : Charlotte Bocher
Artistic director : Nicolas Martinie
Augmented Reality Studio : C4M
Video Director : Igal Kohen

Catching Dragibus Candies in AR with Haribo’s “Manjouez!” multiplatform game

Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the app on the Android Market or on the AppStore.

The online version developed by Total Immersion and Innovae Vision uses movement detection and tracking: players catch candies with their hand and put them in a bag to score. The challenge will be online until the end of August.

Total Immersion’s partner C4M developped the smartphone version. The game is truly immersive as the player has the sensation to have candies flying all around him.  The Smartphone version is available for the French territory only.

TI on the BBC: Augmented reality goes beyond gimmicks for business

Myles Peyton, our Sales Director in the UK, has been interviewed on the BBC earlier this month.

According to Myles, AR’s added value lies in its ability to let consumers interact with products that are fully and accurately modelled in the virtual world. “We know that the longer somebody touches a product, the more likely they are to purchase that product. So by giving them a virtual product, it can drive and uplift sales.”

Transform Yourself into a Zombie with ZombieMirror AR+ App for Iphone 4

Instantly transform yourself into a ravenous, brain-hungry zombie and join the ranks of the undead with the App Store’s first true live-video Augmented Reality (AR+) face tracking app.

This is more than just image manipulation… Blurring the line between reality and fantasy, ZombieMirror uses cutting-edge AR face recognition to track your movements and perform frightening undead transformations, all in real-time.

Configure your undead identity with maggot-infested wounds, dangling bloody eyeballs, skull-embedded axes and machetes, and much more. There’s enough zombie combinations to last an undead lifetime.

Whether it’s a zombie you or an undead friend, take photos of the action and share the horror on Facebook or via email. Save photos to your camera roll, or even assign them as friends’ contact pictures for an undead fright every time they call!

WARNING: in the event of a zombie apocalypse and your inevitable degeneration into zombiehood, ZombieMirror will only serve to make you an even freakier zombie. Please seek urgent medical attention in the form of a shotgun blast to the face.

Mercedes-Benz Italia Augmented Reality Iphone App to unveil Winter Collection Brochure

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, just released a augmented reality Iphone application for Mercedes-Benz Italia.

This app promotes the Mercedes-Benz winter collection brochure through interactions, superimposing virtual contents on the pages with the AR logo.

You can download this application on the App Store : Mercedes-Benz Touch Experience.

 

Meet and Greet @ Mobile World Congress (Feb. 14-17th Barcelona)

Total Immersion’s Executive Team will be present @ MWC in Barcelona. If you want to organize a meeting there with us, contact us !

We will present a live demo of Mobile Augmented Reality on Texas Instruments Wireless Ecosystem booth on 16/17 Feb.

The 2011 Mobile World Congress will be held 14-17 February, in Barcelona, Spain. This year’s Congress will include:

  • A world-class thought leadership conference featuring visionary keynotes and action-provoking panel discussions
  • An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future
  • An even bigger App Planet the new Centre of the Apps Universe
  • An awards programme that highlights the most innovative mobile solutions and initiatives from around the world
  • And most importantly, the planet’s best venue for mobile industry networking, finding business opportunities, and making deals


Total Immersion and its Partners Awarded Twice Last Week !

Total Immersion and C4M Prod just won a Mobile Awards 2010 for the Lustucru Campaign based on Augmented Reality on Iphone featuring Interactive Point of Sales Advertising and Advergame Packaging.

Olivier Audouze (Total Immersion) and Claire Paris (C4M)

Total Immersion’s HK partner Cherrypicks won a Bronze prize on Technology & Telecoms sector in the Digital Media Awards Asia 2010 at Beijing last week for the Sony Ericsson – Fifa 2010 campaign.

Samson Sin (Cherrypicks)

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