Meet and Greet @ Sales-Marketing-Messe München (March 30th)

Herzlich willkommen in München !

You’re invited to join Thomas Balduff, Head of German Office at Sales and Marketing Messe in München. Thomas will animate a special session dedicated on AR Business Success at 15h30. Visit our booth # A06.

If you plan to attend this event, please contact us !

FREE Augmented Reality Workshop Tomorrow in Zurich : Register Now !

Total  Immersion Team invites you to join us on a dedicate Workshop focused on “Augmented Reality Business Opportunities” taking place in Zurich on December 14th. 2 sessions are planned one for the AR prescribers interested in promoting AR experience to their clients and one for the AR developers focused on our partner program and  our development tool : D’Fusion.

Agenda :
Business Breakfast Workshop : Propose to customers AR Experiences !

09h00 : Welcome

09h30 – 10h15 : Presentation of Augmented Reality and Live Demos

10h15 – 11h00 : Augmented Reality Succesful Uses Cases and ROI

11h00 – 11h30 : Future of Augmented Reality : Strategic Alliance, Innovations and Vision


Partner Program Workshop : Develop and Design Augmented Reality Solutions !

14h00 : Welcome

14h30 – 15h30 : Total Immersion Partnership Opportunities : Markets, Benefits, Organization, Business.

15h30 – 16h30 : Type of Partnerships : Mobile, Flash, Web, Vertical Markets.

Registrations are FREE : click here to register !

Hope to see you in Zurich !

CNN Connects Viewers to New Evening Primetime Line-Up Using Augmented Reality Technology

CNN is redefining the news experience for its viewers debuting a unique technology-driven global marketing campaign. To  launch CNN’s new weekday evening primetime line up in Asia Pacific, led by News Stream airing at 9pm Hong Kong time, the campaign uses Augmented Reality technology to animate CNN anchor Kristie Lu Stout.

Using image recognition and 3D graphics, the News Stream host appears on the computer screen once the application is downloaded from and activated by a webcam.  Users can then share their experience through Facebook and Twitter.

The Augmented Reality experience also serves to introduce CNN’s global audience to its new Asia primetime evening line up from 9pm to midnight Hong Kong time, while connecting them further to the CNN brand.

In Asia Pacific the digital campaign further extends to an extensive print and on-ground experience across Hong Kong, Singapore and India.  Starting November 17 in Hong Kong, the network brings its news studio to the city’s streets in branded CNN Augmented Reality Vans to allow consumers the opportunity to experience the technology first hand.

The new campaign launches as the global news network continues its month of dedicated Asia coverage, encompassing special programming weeks from Malaysia, South Korea, Japan and Indonesia.

About CNN’s weekday evening primetime line up (all Hong Kong time)

21:00   News Stream is an hour-long show hosted by award-winning anchor Kristie Lu Stout that uses smart, cutting-edge technology to better relate news stories and forge relationships with viewers.

22:00   World Business Today, anchored from the world’s three most influential financial hubs with Andrew Stevens in Hong Kong, Charles Hodson in London and Maggie Lake in New York, the program follows the opening of the New York Stock Exchange and provides an hour of insightful business news and analysis.

23:00   International Desk with Isha Sesay brings viewers into the heart of CNN as news stories develop and break.

immediaC outfits Innovative Virtual Dressing Room

It’s now possible for just about anyone to try AR on for size.  Literally.

Total Immersion this week welcomed another Certified D’Fusion Value-Added Reseller to its North American Partner network, the world’s largest network dedicated to AR.  The latest member — immediaC, from Halifax, Nova Scotia – has just unveiled its marquee augmented reality platform: a virtual dressing room that enables consumers to find – and try on — the right virtual garment before they buy the real thing:

In addition to supporting e-commerce in the apparel sector, the immediaC AR platform can be adapted for various other applications, including gaming, simulation, and virtually any other experience that brings participants into the merged experience through gestures and motions.  The company is currently in discussions with national retailers.

“Our virtual dressing room platform is unique, and because it is, we’ve chosen to build it on D’Fusion, the gold standard in augmented reality and the world’s most widely used AR solution,” said John Leahy, immediaC founder and CEO.  “Deployed on this technology, our platform is a boon for retailers — a powerful new sales tool that dramatically speeds the fitting process and engages as it sells.”

”immediaC’s virtual dressing room platform is both highly useful and fun – and once again, demonstrates how versatile augmented reality can be,” said Greg Davis, General Manager, NA, Total Immersion.  “It’s exciting to see AR evolve through practical, innovative solutions.  Our Partner Network empowers creative, technically savvy agencies like immediaC to provide their unique spin on AR.  The network supports an increasingly diverse range of partners, across industries and disciplines – all showing what this new human interface can really do. “

Meet and Greet @ The Screen USA – Ogilvy & Mather – NYC – Sept 21th

We will participate to The Screen USA Breakfast Event taking place on September 21th in NYC. If you plan to attend this conference please contact us.  More information about this event here.

The Screen USA is pleased to announce its follow up New York event in association with global creative agency Ogilvy & Mather. A morning briefing to be held at Ogilvy’s Manhattan headquarters on Tuesday 21st September, at which we will hear from some of North America’s key digital out-of-home creatives and take a guided tour of the Ogilvy Digital Innovation Labs.

Hosted by John Boese, Associate Director, Digital Innovation at Ogilvy New York – the morning event will showcase how two of this year’s most exciting digital out-of-home campaigns were conceived, measured and executed.  This invaluable insight into the entirety of a digital signage campaign will bring together the media agency, the creative team and the digital out-of-home network owner behind IBM’s interactive campaign in JFK and NIKE’s realtime World Cup campaign across 400 DOOH sites in the UK.

Attendees will also get the chance to tour Ogilvy’s Digital Innovation Lab, part of a global network of Labs that showcase the agency’s range of digital activities.  Designed to educate and inspire – the Lab serves to demonstrate how digital services can combine across multiple media to deliver uniquely creative campaigns.  Particularly relevant to the digital signage industry – the Lab positions digital out-of-home as a key building block around which other digital channels, mobile and interactivity can all work to enhance media value.

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