“Volkswagen Virtual Golf Cabriolet” in Mobile and iPad Augmented Reality App

The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success.

Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy.

The Agency  “Agence .V.”  has thought hard of a most efficient way to put the new model on show at dealers although it is not yet available. They came up with the use of Augmented Reality. This is how it now possible to discover the new version of this old favorite.

In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.

Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.

Offering the opportunity to virtually display the new Golf Cabriolet in full size from a Smartphone is an innovation which requested, from Total Immersion, beyond the limit technologies in Augmented Reality.

“Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world.” says Bruno Uzzan, CEO of Total Immersion.

This application fully created by C4M has also been developed for the experience to be triggered from various supports including, press advertising, postal card and internet web site.

Available on french Appstore (iPhone/iPad 2) and Android Market .

Credits :
Agence .V. (http://www.agence-v.com/)
Art Director : Christian Vince
Copywriter : Charlotte Bocher
Artistic director : Nicolas Martinie
Augmented Reality Studio : C4M
Video Director : Igal Kohen

Iphone and Ipad2 App RoyalMirror AR+ Featuring Will and Kate on Sales for The Royal Wedding

Total Immersion’s partner Aptronic unveils Augmented Reality Application for the royal wedding of Kate and Will.

Instantly transform yourself into Prince William or Princess Catherine in celebration of the Royal Wedding with the App Store’s first true live-video Augmented Reality face tracking app. This is more than just image manipulation… Blurring the line between reality and fantasy, RoyalMirror uses cutting-edge AR face recognition to track your movements and perform majestic transformations, all in real-time.

Whether it’s a prince you or a princess friend, take photos of the action and share the nobility on Facebook or via email. Save photos to your camera roll, or even assign them as a friend’s contact picture for a sovereign surprise every time they call! Weren’t born with a silver spoon in one’s mouth? Not to worry; be a royal for the day with RoyalMirror AR+.

Volvo Pioneered the First Ever YouTube Masthead with an Augmented Reality Experience

On Saturday, March 12, Volvo Cars of North America (VCNA) offered for one day only an Augmented Reality (AR) S60 driving experience iPhone and Android app that activates when visiting YouTube.


This campaign, created by Euro RSCG New York, marks the first YouTube masthead ever created with an AR experience of any kind. It is also the first AR game accessible through a mobile app in conjunction with a YouTube masthead.

AR allows Volvo to overlay digital information on top of the traditional YouTube masthead to provide the user with more information and a richer experience, in this case, an exclusive Volvo S60 driving game. While users without the app will see a traditional Volvo masthead on the YouTube homepage, users who downloaded the app will be able to race a Volvo S60 through their phone on the YouTube page, experiencing a whole new Volvo world.

“This ground-breaking initiative is significant to the Volvo brand as it allows us to engage with consumers in a fun and interesting way and continues to position us as a true leader in the digital space,” said Linda Gangeri, National Advertising Manager, Volvo Cars of North America. “By creating a driving game, we’re focusing on the newest and most exciting addition to the Volvo lineup, our new sports sedan, the Volvo S60. This car showcases our new design DNA, our exciting driving dynamics, and our legendary Volvo safety.”

Volvo’s digital and media agencies of record, Euro RSCG New York and Media Contacts are responsible for the development and placement of this campaign, respectively.

“This effort is further proof of Volvo’s commitment to innovation in the digital channels,” said Jeff Brooks, CEO of Euro RSCG New York. “We’re very fortunate to have a client like Volvo who is constantly experimenting with new ways to enhance brand and consumer interactions.”

CNET Article shares some metrics about this campaign :

Volvo campaign by the numbers:
– 61 million impressions on homepage takeover on YouTube on March 12. Google promised 47 million.
– 192,319 clicks on the masthead banner ad
– Interactive banner ad had a 9.6 percent interaction rate. Industry standard is 2.1 percent interaction rate
– Site traffic was up 293 percent.

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Mercedes Benz Italia augments its Winter Collection Brochure with an Augmented Reality Iphone App

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer,  just released a augmented reality Iphone application for Mercedes-Benz Italia.

This app promotes the Mercedes-Benz winter collection brochure through interactions, superimposing  virtual contents on the pages with the AR logo.

You can download this  application on the App Store : Mercedes-Benz Touch Experience.

French Optician Atol launched First Augmented Reality M-Commerce Application with Face Tracking For Iphone 4

Total Immersion and its french partner C4M delivered for French optician chain Atol first Augmented Reality Trying on Glasses App using Face Tracking Technology on Iphone 4.

The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.

Total Immersion Takes The Wraps Off First Augmented Reality M-Commerce Application For Iphone 4

Total Immersion has unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try – and buy – eyeglass frames directly from an iPhone 4.

The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, Total Immersion CEO.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.  On the Web, the app generated a 50 percent month-on-month traffic increase, and more than 30 percent of visitors tried the AR experience.

“Total Immersion is the first vendor to deliver high-quality face-tracking on the iPhone 4 and then to integrate such technology in a comprehensive application for m-commerce,” Uzzan said.  “This is just the beginning – imagine the same environment for trying on jewelry, or even makeup, along with so much more.”

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