Posted on August 16, 2011 by Total Immersion
New Single, “Curl of the Burl,” Confirmed for Digital Worldwide Release on August 16th; Band Reveal Track-Listing and Multiple Configurations of The Hunter, Due From Reprise Records on September 27th, 2011.
Hard rock titans Mastodon have announced that their upcoming new album The Hunter will be released in several configurations that feature an exciting interactive 3D experience known as Augmented Reality. The technology, created by Los Angeles-based Company Total Immersion, combines virtual and real worlds to create a 3D one-of-a-kind interactive experience that users can control. Just by using a camera on a computer, their own face and the cover art on The Hunter, the user can turn themselves into The Hunter sculpture that is pictured on the cover.
Though the track “Black Tongue,” from The Hunter has already made its presence known, “Curl Of The Burl,” will be the first official single from the album and will be digitally released worldwide on August 16th through all digital music retailers. A video for the track will be filmed in the near future.
The physical configurations for The Hunter, which will be released by Reprise Records on September 27th, are as follows:
Standard CD includes the album’s 13 tracks, plus a basic Augmented Reality Experience in which the users head becomes the ‘creature’ on the album’s front cover in full 3D.
Filed under: Consumer products, New Projects | Tagged: CD, Consumer products, Mastodon, Total Immersion US | Leave a comment »
Posted on June 21, 2011 by Total Immersion
Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the app on the Android Market or on the AppStore.
The online version developed by Total Immersion and Innovae Vision uses movement detection and tracking: players catch candies with their hand and put them in a bag to score. The challenge will be online until the end of August.
Total Immersion’s partner C4M developped the smartphone version. The game is truly immersive as the player has the sensation to have candies flying all around him. The Smartphone version is available for the French territory only.
Filed under: Consumer products, Mobile, New Projects | Tagged: Advergaming, AR, Augmented Reality, Brand Experience, Consumer products, D'Fusion @Home®, D'Fusion® Mobile, Dragibus, Facebook, Haribo, Manjouez!, mobile AR, Movement Detection, Online Marketing, Total Immersion | Leave a comment »
Posted on December 3, 2010 by Total Immersion
This is the first part of our selection of great Christmas Gift featuring Total Immersion’s Augmented Reality technology.
Nathan Interactive Book : Dokéo+ with Dokito
This book developed and designed for kids between 2 and 5 years old proposes funny interactions with a dedicated character : Dokito.
Hachette Parlour Game : “La Boite à Enigmes Junior”
It’s a 2 to 12 players game based on riddles. You have 100 differents riddles to solve in which 10 propose Augmented Reality Experiences.
Nathan Cards Sets : Dokéo Augmented Reality Cards
5 sets of cards designed for kids featuring Augmented Reality Experience to better understand Geography, Science, History and Physical Science !
Artoons : Augmented Reality T-Shirts for kids !
4 differents Augmented T-Shirts especially designed for kids between 2 and 5. More information here.
Filed under: Consumer products, New Projects, Publishing, Toys, Trading Cards | Tagged: AR Book, Augmented Reality, Book, Brand Experience, Christmas, Consumer products, Gifts, Hachette, Leovation, Nathan, Partners in action, Publishing, T-Shirt, Total Immersion | Leave a comment »
Posted on November 16, 2010 by Total Immersion
Total Immersion developed a worldwide Augmented Reality Experience on Video game Boxes for EA latest hit Harry Potter and the Deathly Hallows : The Videogame.
See how the augmented reality from the video game box art works!
More to come soon…
Filed under: Consumer products, New Projects | Tagged: Augmented Reality, Digital Marketing, EA Games, Harry Potter, Harry Potter and the Deathly Hallows, Packaging, Total Immersion UK | Leave a comment »
Posted on October 29, 2010 by Total Immersion
Here is a great way to put some exclusive and exciting digital content on a traditional CD booklet. Have a look on this project augmented by Total Immersion for the music group The Wanted / Universal in the UK. 6 exclusive contents are available on this AR Booklet !
You can experience it here .
Filed under: Consumer products, New Projects, Online Marketing | Tagged: AR Booklet, Augmented Reality, Brand Experience, Consumer products, D'Fusion @Home®, Digital Marketing, The Wanted, Total Immersion UK, Universal | Leave a comment »
Posted on June 29, 2010 by Total Immersion
Total Immersion’s Partner Leovation and Carlton Kids teamed up to develop new exciting books featuring unique AR Experience in UK. More information on dedicate website.
Filed under: Consumer products, New Projects, Publishing | Tagged: AR Book, Carlton Kids, Consumer products, D'Fusion @Home®, Leovation, Partners in action, Publishing, Total Immersion UK | 4 Comments »