Mastodon Partners With Total Immersion to Create Augmented Reality Experience for Band’s Upcoming New Album, The Hunter

New Single, “Curl of the Burl,” Confirmed for Digital Worldwide Release on August 16th; Band Reveal Track-Listing and Multiple Configurations of The Hunter, Due From Reprise Records on September 27th, 2011.

Hard rock titans Mastodon have announced that their upcoming new album The Hunter will be released in several configurations that feature an exciting interactive 3D experience known as Augmented Reality. The technology, created by Los Angeles-based Company Total Immersion, combines virtual and real worlds to create a 3D one-of-a-kind interactive experience that users can control. Just by using a camera on a computer, their own face and the cover art on The Hunter, the user can turn themselves into The Hunter sculpture that is pictured on the cover.

Though the track “Black Tongue,” from The Hunter has already made its presence known, “Curl Of The Burl,” will be the first official single from the album and will be digitally released worldwide on August 16th through all digital music retailers. A video for the track will be filmed in the near future.

The physical configurations for The Hunter, which will be released by Reprise Records on September 27th, are as follows:

Standard CD includes the album’s 13 tracks, plus a basic Augmented Reality Experience in which the users head becomes the ‘creature’ on the album’s front cover in full 3D.

Catching Dragibus Candies in AR with Haribo’s “Manjouez!” multiplatform game

Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the app on the Android Market or on the AppStore.

The online version developed by Total Immersion and Innovae Vision uses movement detection and tracking: players catch candies with their hand and put them in a bag to score. The challenge will be online until the end of August.

Total Immersion’s partner C4M developped the smartphone version. The game is truly immersive as the player has the sensation to have candies flying all around him.  The Smartphone version is available for the French territory only.

Holiday Gift Cards With Personality? Thanks to Total Immersion Partners Credelis Media Group And Ad-Dispatch, Just Add AR

Just in time for Santa, Canada’s Ad-Dispatch, Miami-based Credelis Media Group, Inc. and Total Immersion, the global leader in augmented reality (AR), have come up with a way to add a personal touch to that most impersonal of holiday gifts — the gift card.

Now, gift card buyers can easily attach a special video message to a gift card. With the AR app – developed by Credelis and Ad-Dispatch using Total Immersion’s D’Fusion software – gift cards come alive, conveying messages that go beyond the face value of the card.  Ad-Dispatch and Credelis are members of Total Immersion’s North American Partner network, the world’s largest network dedicated to augmented reality.

For the gift card buyer, the experience is as simple as uploading or recording a video message and entering the recipient’s information.  It’s just as easy to receive as to give: all the recipient needs to do is open a website, display the gift card to a webcam and then watch as the gift card plays the personalized message.

Credelis is an innovative media company specializing in digital “Outernet” solutions.  The Outernet combines emerging digital mediums, such as digital signage and touchscreens, together with mobile, the web and out-of-home advertising.   Ad-Dispatch is one of Canada’s leading content providers, working with some of the top brands in the country.

For Christmas 2010, Ask Santa Claus for Augmented Gifts !

This is the first part of our selection of great Christmas Gift featuring Total Immersion’s Augmented Reality technology.

Nathan Interactive Book : Dokéo+ with Dokito

This book developed and designed for kids between 2 and 5 years old proposes funny interactions with a dedicated character : Dokito.

Hachette Parlour Game : “La Boite à Enigmes Junior”

It’s a 2 to 12 players game based on riddles. You have 100 differents riddles to solve in which 10 propose Augmented Reality Experiences.

Nathan Cards Sets : Dokéo Augmented Reality Cards

5 sets of cards designed for kids featuring Augmented Reality Experience to better understand Geography, Science, History and Physical Science !

Artoons : Augmented Reality T-Shirts for kids !

4 differents Augmented T-Shirts especially designed for kids between 2 and 5. More information here.

Harry Potter and the Deathly Hallows: Harry Potter in Augmented Reality on Videogame Boxes

Total Immersion developed a worldwide Augmented Reality Experience on Video game Boxes for EA latest hit Harry Potter and the Deathly Hallows : The Videogame.

See how the augmented reality from the video game box art works!

More to come soon…

The Wanted’s Augmented Reality CD Booklet unveiled in the UK

Here is a great way to put some exclusive and exciting digital content on a traditional CD booklet. Have a look on this project augmented by Total Immersion for the music group The Wanted / Universal in the UK. 6 exclusive contents are available on this AR Booklet !

You can experience it here .

New AR Books : Dinosaurs Alive and Fairyland Magic come alive !

Total Immersion’s Partner Leovation and Carlton Kids teamed up to develop new exciting books featuring unique AR Experience in UK. More information on dedicate website.

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