German Online Retailer Mister Spex chooses Total Immersion’s TryLive Eyewear Solution for 3D Glasses Fitting

As of now, visitors to the Mister Spex website, the largest online shop in Germany for designer glasses, for the first time can try on glasses in 3D with use of a webcam. The company hopes that buying glasses online will now be even more of shopping experience for the customer.
“A recently carried out market research study has shown us that 80% of people who wear glasses want to see how they look in them” explains Thilo Hardt, founder and Product Manager of Mister Spex. “Our customers are now able to do this with the 3D fitting. Using a webcam, the customer can see a real picture of themselves wearing the glasses in 3D.” The image of the glasses follows the head’s movements so that it is almost like looking in a mirror. The customer can also alter the colour and model of the glasses.

“The development of the 3D fitting is an important step for online retailers. In the future, it will be impossible to imagine the industry without this technology” says Hardt. Mister Spex launched the virtual fitting tool in conjunction with the French firm Total Immersion, who are the international leaders in the development of augmented reality applications. With this kind of fitting, the online optician is one of the forerunners in e-commerce innovation, as up until now, similar applications have not been very widely used.

A beta version of the “virtual mirror” is available on the Mister Spex homepage with a few sunglasses models. However, in the coming weeks around 700 glasses and sunglasses styles will be available in 3D. Eventually, the website’s online fitting will be entirely converted to 3D. Those who do not have a webcam however can try glasses on using a passport photo, without the 3D effect.

To see the beta version of the 3D online fitting tool from Mister Spex:

About Mister Spex:
Mister Spex GmbH is the largest online-based designer glasses company in Germany. Through the internet, the company offers an extensive range of high quality prescription glasses, sunglasses, sports glasses and contact lenses at competitive prices.

In 2010 Mister Spex had a turnover of around 11 million Euros. Since the opening of the online shop in April 2008, Mister Spex has managed to attract more than 200,000 customers. The young and fast growing company currently employs 120 staff at its head office in Berlin, 80 of them permanent.

TI on the BBC: Augmented reality goes beyond gimmicks for business

Myles Peyton, our Sales Director in the UK, has been interviewed on the BBC earlier this month.

According to Myles, AR’s added value lies in its ability to let consumers interact with products that are fully and accurately modelled in the virtual world. “We know that the longer somebody touches a product, the more likely they are to purchase that product. So by giving them a virtual product, it can drive and uplift sales.”

FC Barcelona Nike Store Retail Animation with Augmented Reality Technology

Total Immersion’s Spanish partner Innovae Vision produced one Augmented Reality Retail Animation for Nike in Spain. The action took place during one month in the Nike store located in the Nou Camp Stadium (FC Barcelona Stadium).

It consisted in making appear in the hands of users the 3 cups won by FC Barcelona: Spanish League,  Clubs world cup and Champions League and give them the opportunity to download their personalized video, register into the action website, also share the video on Facebook.

American Express wows consumers in Italian Shopping Malls

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, developed and released the American Express AR interactive game.

Interactive kiosks have been placed in shopping center in Rome and Milan, to let users know the new Club Membership Rewards Program. The catalog itself becomes the controller to drive a virtual shopping cart and try to collect as many items as possible, and get the highest score collecting those which multiply the items value. According to the final score, the software tracks the user’s face, superimposing different virtual contents on it, and generates a screenshot that players can bring home.

Online Augmented Reality Lottery on CPG Packaging for Osem by TI partner Ogmentix

Osem, one of the biggest Israeli food companies, chose to create an Augmented Reality campaign on the internet. Total Immersion‘s partner Ogmentix, which specializes in Augmented Reality, has been selected to develop the project using the best technology available in the market. Customers who bought on-the-go meals, could, for the first time ever, participate in a real-time lottery in the internet using Augmented Reality. All that was needed was regular PC, web camera, and of course, a meal package. After entering the lottery code, customers held the package in front of the camera, and a magical augmented reality effect takes place. Animations, videos and special effects instantly appeared indicating whether it’s a winning or not. In another fun scene, one could watch standup comedy clips in Augmented Reality, while the comedian appeared in a virtual room that was hovering in the real world. By shaking the meal you could switch to the next clip.

AR Immersion 2010 Video: Retail & E-Commerce

Sonya Rosas (Digital Out of Home Strategist, IPG Emerging Media Lab), Mike Marcinkowski (Senior Engineer, Gillette, P&G), John Leahy (CEO, ImmediaC), Michael Wharton (CEO, YOUReality) and Max Polisar (VP Sales, Total Immersion) speak at the Retail & E-Commerce panel at AR Immersion 2010 conference, November 9, Los Angeles, CA.


For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.


AR Immersion 2010: Summary: Augmented Reality in Print

Andrew Pang (Managing Director, Leovation Ltd), Ruben Padilla (Managing Director, Augmented CPG) and Greg Davis (General Manager, Total Immersion) gathered to discuss uses of AR in packaging and publishing.

Davis began with an overview of AR as a vehicle to bring interactivity to traditional print media. A core premise of printed communication is storytelling, “the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience” (National Storytelling Association). Broadly speaking, the areas of printed communication fall within news, leisure content, and printed packaging.  Some of these will experience a more significant digital shift, while others will retain a tactile, digitally-enhanced traditional experience. Davis showed a few sample projects produced by Total Immersion and its Partners, including educational products and InStyle Magazine.

Padilla discussed the benefits of augmented reality in helping CPG companies both differentiate from competition and communicate information digitally with the durable product. With a limited amount of space available on packaging and shelf hangtags, augmented reality increases the amount of messaging that could be conveyed in-store. With 30,000 new products launched in the US annually, it is imperative for brands to stand out. In the fast moving CPG space, packaging has evolved into the most prevalent communication tool, or as Padilla stated, “Packaging is the product and the product is packaging”. In this respect, AR also helps CPG companies overcome the data gap at retail. As retailers can view and analyze sales data before manufacturers, they have the opportunity to remove a successful product from a shelf and replace it with a private label good. AR steps in as a way to add value and de-commoditize a product, shifting the balance of power at retail.

Pang laid to rest fears that the print industry will disappear, demonstrating how Leovation creates synergy between the print and digital realms, and showing how in the future there will be a greater push for cross platform applications including mobile. Leovation has launched AR books in 17 countries and 15 languages, and its clients include the Disney Channel and Disneyland in Hong Kong. They recently worked with Ariux to create over 120 webcam cards. Over 2 million of the traditional-plus-AR cards were sold, commanding a $1 premium over traditional greeting cards, with a nearly 50% conversion rate of buyers of the card to the AR experience.

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