Last Days to Experience Ocean Park’s AR Experience “Love the Ocean” in Hong Kong

Ocean Park, Ocean Park Conservation Foundation Hong Kong and Times Square joint hands to present to you: LOVE THE OCEAN activity, to let people understand the importance of the ocean to all life forms of the Earth and to bring out educational messages on how we are can help protect marine animals.

An enormous Submarine at Times Square Open Piazza will take you through an educational tour underneath sixty shiny and silvery milkfish, introducing to you how the Ocean Park Conservation Foundation Hong Kong is working to conserve the ocean and the ways to protect marine life in everyday life. Apart from the Milkfish, the Napoleon Fish, Hammerhead Shark and Manta Ray will greet you at the entrance of the Submarine, to make you feel like entering their fascinating underwater world. Please do not forget to grab a chance to make friends and take photos with the fishes through an interactive augmented reality experience. To ensure you receive such surprise, Times Square has prepared free special flyers with unique visual to trigger the augmented reality experience.

Should you have an iPhone, you can also download such special visual via Times Square little diary iPhone / iPad App from App store to trigger the interactive system from your iPhone device at the giant Submarine at Times Square. Support the conservation and protection of marine life: Apart from learning more about wild life conservation, visitors can also donate to Ocean Park Conservation Foundation, Hong Kong by cash or octopus card at the Submarine to support its continuous effort in conservation.

Date : 21 Feb – 20 Mar 2011 Time : 8am -10pm Venue : Open Piazza, Times Square

Carlton Kids gave Free Christmas Augmented Reality Demo to Metro UK Readers

Augmented Gifts Ideas for Christmas (Part 2) : Carlton Augmented Reality Books in the UK

Have a look at this commercial for the UK market for Carlton’s Augmented Reality Books augmented by Total Immersion and Leovation. There is 3 different books : Dinosaurs Alive, Fairyland Magic and The Magic Of Christmas. More information and online shopping on dedicated website : Books come alive.

Tv Spot :

Users Guide :

CNN Connects Viewers to New Evening Primetime Line-Up Using Augmented Reality Technology

CNN is redefining the news experience for its viewers debuting a unique technology-driven global marketing campaign. To  launch CNN’s new weekday evening primetime line up in Asia Pacific, led by News Stream airing at 9pm Hong Kong time, the campaign uses Augmented Reality technology to animate CNN anchor Kristie Lu Stout.

Using image recognition and 3D graphics, the News Stream host appears on the computer screen once the application is downloaded from and activated by a webcam.  Users can then share their experience through Facebook and Twitter.

The Augmented Reality experience also serves to introduce CNN’s global audience to its new Asia primetime evening line up from 9pm to midnight Hong Kong time, while connecting them further to the CNN brand.

In Asia Pacific the digital campaign further extends to an extensive print and on-ground experience across Hong Kong, Singapore and India.  Starting November 17 in Hong Kong, the network brings its news studio to the city’s streets in branded CNN Augmented Reality Vans to allow consumers the opportunity to experience the technology first hand.

The new campaign launches as the global news network continues its month of dedicated Asia coverage, encompassing special programming weeks from Malaysia, South Korea, Japan and Indonesia.

About CNN’s weekday evening primetime line up (all Hong Kong time)

21:00   News Stream is an hour-long show hosted by award-winning anchor Kristie Lu Stout that uses smart, cutting-edge technology to better relate news stories and forge relationships with viewers.

22:00   World Business Today, anchored from the world’s three most influential financial hubs with Andrew Stevens in Hong Kong, Charles Hodson in London and Maggie Lake in New York, the program follows the opening of the New York Stock Exchange and provides an hour of insightful business news and analysis.

23:00   International Desk with Isha Sesay brings viewers into the heart of CNN as news stories develop and break.

For Christmas 2010, Ask Santa Claus for Augmented Gifts !

This is the first part of our selection of great Christmas Gift featuring Total Immersion’s Augmented Reality technology.

Nathan Interactive Book : Dokéo+ with Dokito

This book developed and designed for kids between 2 and 5 years old proposes funny interactions with a dedicated character : Dokito.

Hachette Parlour Game : “La Boite à Enigmes Junior”

It’s a 2 to 12 players game based on riddles. You have 100 differents riddles to solve in which 10 propose Augmented Reality Experiences.

Nathan Cards Sets : Dokéo Augmented Reality Cards

5 sets of cards designed for kids featuring Augmented Reality Experience to better understand Geography, Science, History and Physical Science !

Artoons : Augmented Reality T-Shirts for kids !

4 differents Augmented T-Shirts especially designed for kids between 2 and 5. More information here.

AR Immersion 2010 Video: AR in Print

Andrew Pang (Managing Director, Leovation Ltd), Ruben Padilla (Managing Director, Augmented CPG) and Greg Davis (General Manager, Total Immersion) speak in the Augmented Reality in Print panel at AR Immersion 2010 conference, November 9, Los Angeles, CA.

For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

AR Immersion 2010: Summary: Augmented Reality in Print

Andrew Pang (Managing Director, Leovation Ltd), Ruben Padilla (Managing Director, Augmented CPG) and Greg Davis (General Manager, Total Immersion) gathered to discuss uses of AR in packaging and publishing.

Davis began with an overview of AR as a vehicle to bring interactivity to traditional print media. A core premise of printed communication is storytelling, “the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience” (National Storytelling Association). Broadly speaking, the areas of printed communication fall within news, leisure content, and printed packaging.  Some of these will experience a more significant digital shift, while others will retain a tactile, digitally-enhanced traditional experience. Davis showed a few sample projects produced by Total Immersion and its Partners, including educational products and InStyle Magazine.

Padilla discussed the benefits of augmented reality in helping CPG companies both differentiate from competition and communicate information digitally with the durable product. With a limited amount of space available on packaging and shelf hangtags, augmented reality increases the amount of messaging that could be conveyed in-store. With 30,000 new products launched in the US annually, it is imperative for brands to stand out. In the fast moving CPG space, packaging has evolved into the most prevalent communication tool, or as Padilla stated, “Packaging is the product and the product is packaging”. In this respect, AR also helps CPG companies overcome the data gap at retail. As retailers can view and analyze sales data before manufacturers, they have the opportunity to remove a successful product from a shelf and replace it with a private label good. AR steps in as a way to add value and de-commoditize a product, shifting the balance of power at retail.

Pang laid to rest fears that the print industry will disappear, demonstrating how Leovation creates synergy between the print and digital realms, and showing how in the future there will be a greater push for cross platform applications including mobile. Leovation has launched AR books in 17 countries and 15 languages, and its clients include the Disney Channel and Disneyland in Hong Kong. They recently worked with Ariux to create over 120 webcam cards. Over 2 million of the traditional-plus-AR cards were sold, commanding a $1 premium over traditional greeting cards, with a nearly 50% conversion rate of buyers of the card to the AR experience.

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