The Hyperbook by Mollat editions: when 18th century meets 21th.

Mollat Editions just reissued a book written by Victor Louis in 1782 about the Theatre of Bordeaux, France. “Salle de Spectacle à Bordeaux” is made interactive by the  numerous digital content offered through the book: videos, pictures, comments and 3D animations. Our partner Axyz  was in charge of Augmented Reality integration on this cultural project.

AR allows to incorporate this digital content without altering the original 18th century book. In downloading the free mobile app, users can scan the pages and enhance their reading experience. For example, they can discover the Theatre in 3D.  Those without a compatible mobile device can live the AR experience on the website on any computer with a webcam, through D’Fusion technology.

TV Magazine Télé 7 Jours in AR again with a new 3D cover on a famous French soap

Just one year after launching the first AR print experience in Europe, featuring the legendary french singer Johnny Halliday (see video – in french – here), the weekly magazine Télé 7 jours released a new AR cover earlier this month. The 3D experience is all about exclusive contents from the daily TV series « Plus Belle la Vie ».

Give it a try! You can print the cover here and download the application here for PCs  and there for Macs.

Dorling Kindersley’s New 3-D Augmented Reality Pop Up Human Body & Dinosaur Books

Watch how DK’s new 3-D Pop Up Human Body & Dinosaur books work – by using a PC and web-cam you can activate special augmented reality animations of dinosaurs and the human body to make characters from the page pop-up on screen.

Carlton Kids gave Free Christmas Augmented Reality Demo to Metro UK Readers

Augmented Gifts Ideas for Christmas (Part 2) : Carlton Augmented Reality Books in the UK

Have a look at this commercial for the UK market for Carlton’s Augmented Reality Books augmented by Total Immersion and Leovation. There is 3 different books : Dinosaurs Alive, Fairyland Magic and The Magic Of Christmas. More information and online shopping on dedicated website : Books come alive.

Tv Spot :

Users Guide :

For Christmas 2010, Ask Santa Claus for Augmented Gifts !

This is the first part of our selection of great Christmas Gift featuring Total Immersion’s Augmented Reality technology.

Nathan Interactive Book : Dokéo+ with Dokito

This book developed and designed for kids between 2 and 5 years old proposes funny interactions with a dedicated character : Dokito.

Hachette Parlour Game : “La Boite à Enigmes Junior”

It’s a 2 to 12 players game based on riddles. You have 100 differents riddles to solve in which 10 propose Augmented Reality Experiences.

Nathan Cards Sets : Dokéo Augmented Reality Cards

5 sets of cards designed for kids featuring Augmented Reality Experience to better understand Geography, Science, History and Physical Science !

Artoons : Augmented Reality T-Shirts for kids !

4 differents Augmented T-Shirts especially designed for kids between 2 and 5. More information here.

Total Immersion, Simon & Schuster Children’s Publishin and Tony Diterlizzi Partner to Create Extraordinary Digital Content For ‘The Search For Wondla’

If a picture is worth a thousand words, what’s an augmented reality experience worth?

Legions of young readers can now to find out, with the publication of bestselling and award –winning author Tony DiTerlizzi’s “The Search for Wondla.”  Total Immersion, the global leader in augmented reality, has teamed with Simon & Schuster Books for Young Readers and DiTerlizzi to create fantastical extra digital content for DiTerlizzi’s new series, the first book of which is also called “The Search for Wondla” and was published on Sept. 21.

This marks the first time that Simon & Schuster Children’s Publishing has used augmented reality in a novel, and the first time that Total Immersion has deployed its technology in both a novel and the book’s associated marketing campaign.   In The Search for WondLa, all the reader needs to trigger the AR experience is a webcam, enabling him/her to access the hidden features in the book through three pages of illustrations – the key to unlock the sights and sounds of the main character’s journey, via an interactive map.

In The Search for WondLa, DiTerlizzi and Total Immersion leverage the storytelling strength of AR to create a holistically immersive experience for readers, fashioning several scenarios where AR is available within the book.  By embedding AR in the work, the author’s words and illustrations are enhanced, palpably altering the experience – and offering something unique to every reader.   The AR builds as the reader goes deeper into the story.

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