German Online Retailer Mister Spex chooses Total Immersion’s TryLive Eyewear Solution for 3D Glasses Fitting

As of now, visitors to the Mister Spex website, the largest online shop in Germany for designer glasses, for the first time can try on glasses in 3D with use of a webcam. The company hopes that buying glasses online will now be even more of shopping experience for the customer.
“A recently carried out market research study has shown us that 80% of people who wear glasses want to see how they look in them” explains Thilo Hardt, founder and Product Manager of Mister Spex. “Our customers are now able to do this with the 3D fitting. Using a webcam, the customer can see a real picture of themselves wearing the glasses in 3D.” The image of the glasses follows the head’s movements so that it is almost like looking in a mirror. The customer can also alter the colour and model of the glasses.

“The development of the 3D fitting is an important step for online retailers. In the future, it will be impossible to imagine the industry without this technology” says Hardt. Mister Spex launched the virtual fitting tool in conjunction with the French firm Total Immersion, who are the international leaders in the development of augmented reality applications. With this kind of fitting, the online optician is one of the forerunners in e-commerce innovation, as up until now, similar applications have not been very widely used.

A beta version of the “virtual mirror” is available on the Mister Spex homepage with a few sunglasses models. However, in the coming weeks around 700 glasses and sunglasses styles will be available in 3D. Eventually, the website’s online fitting will be entirely converted to 3D. Those who do not have a webcam however can try glasses on using a passport photo, without the 3D effect.


To see the beta version of the 3D online fitting tool from Mister Spex: http://misterspex.de/sonnenbrillen/virtueller-spiegel.html

About Mister Spex:
Mister Spex GmbH is the largest online-based designer glasses company in Germany. Through the internet, the company offers an extensive range of high quality prescription glasses, sunglasses, sports glasses and contact lenses at competitive prices.

In 2010 Mister Spex had a turnover of around 11 million Euros. Since the opening of the online shop in April 2008, Mister Spex has managed to attract more than 200,000 customers. The young and fast growing company currently employs 120 staff at its head office in Berlin, 80 of them permanent.

Meet and Greet @ Mido Milano (March 4th/6th) to Discover Our Trying on Glasses Solution

Our team will be present @ Mido Milano (March 4th-6th) to present our brand new trying on glasses solution for eyewear and sunglasses running on Mobile (Iphone and Android), Flash, Web and Kiosk.

If you want to meet us for a live demo please contact us !

The International Optics, Optometry e Ophthalmology Exhibition attracts people from all over the world, as it groups all major companies of the international eyewear industry.

MIDO 2011 will open its doors on March 4th-5th and 6th together and it will present the world premiere of the latest trends in eyewear fashion.

“Atol les opticiens” Face Tracking Augmented Reality App now promoted on TV !

Have a look at this great TV spot broadcasted on national french channels to promote our Virtual Trying on Glasses App usingFace Tracking Technology.

Total Immersion and its french partner C4M delivered for French optician chain Atol first Augmented Reality Trying on Glasses App using Face Tracking Technology on Iphone 4.

The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.

Total Immersion Takes The Wraps Off First Augmented Reality M-Commerce Application For Iphone 4

Total Immersion has unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try – and buy – eyeglass frames directly from an iPhone 4.

The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, Total Immersion CEO.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.  On the Web, the app generated a 50 percent month-on-month traffic increase, and more than 30 percent of visitors tried the AR experience.

“Total Immersion is the first vendor to deliver high-quality face-tracking on the iPhone 4 and then to integrate such technology in a comprehensive application for m-commerce,” Uzzan said.  “This is just the beginning – imagine the same environment for trying on jewelry, or even makeup, along with so much more.”

Atol, Opticians Network, launched Augmented Reality Trying on Glasses Web Experience

Atol unveiled a new web-based experience offering people to try latest glasses collection “AK Adriana Karembeu”. This augmented reality experience uses Total Immersion D’Fusion@Home and face tracking technology. It enables customers to select and try different designs and colours.

Firsts glasses to try are available now here. Other models are coming soon.

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