Learn how to pour a draft beer like a seasoned bartender with AR!

Total Immersion’s partner in Spain, Innovae Vision developed a web-based AR application for Mahou. Mahou is the leader of the beer industry in Spain and is present in 35 countries.

Thanks to this application named “Caña 10 training”, users can learn how to lean the glass right in order to serve the best AR draft beer possible.

 

You can try the application on Mahou’s website or on Facebook.

Cartoon Network’s Generator Rex Augmented Reality Nanite Detector Scan: New Version Available!

A new version of Generation Rex Nanite Detector Scanwith more AR characters is now available . You can experience it here.

We take the opportunity of this blog post to share with you some funny videos shared on YouTube.

Cartoon Network Takes Augmented Reality with Generator Rex App Across Asia

Cartoon Network is giving kids an unprecedented chance to check if their bodies are hosting nanites – microscopic machines – via a new augmented reality (AR) application created for its awesome new series, Generator Rex.

For the first time ever kids can participate and test themselves for nanites – which in the series have invaded every living being – in two exciting ways. Either log on to the Cartoon Network website or through the Cartoon Network Facebook page to start the scan. Either way, kids can then load the resulting videos on to YouTube or Facebook to share with their friends.

Developed by the world’s pioneer in augmented reality, Total Immersion, the animation used in the AR application is cutting-edge: allowing the user to move close up and away from the computer screen and providing unprecedented 360° views.

Lucien Harrington, Vice-President, Branding & Communications, Turner Broadcasting System Asia Pacific, Inc. said, “The Generator Rex augmented reality application sets a new standard in how kids can actually become part of the stories and adventures that define Cartoon Network. We are always looking to innovate and find ways that can animate kids’ lives and this ground-breaking initiative delivers on that promise.”

The augmented reality application is available through Cartoon Network’s online destinations in two levels.

“Generator Rex’s web activation has taken the traditional online experience and made it even more exciting. This is great news for kids, fans and collectors of the Cartoon Network property who can now get to see, interact with, and even record movies with, their favorite heroes,” said Philippe de Passorio from Total Immersion.

In Asia Pacific the application is available online now, and is planned to further extend on mobile and on-the-ground over the coming months, to allow viewers the opportunity to experience the technology first hand.

Augmented reality is the term for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with the real-life scene, creating a mixed reality of virtual elements and the real world. Users of Cartoon Network’s application will need a computer, webcam and speakers.

For more exciting Generator Rex adventures, visit CartoonNetworkAsia.com and don’t forget to catch the show, weeknights at 6:30pm!

Lolita Lempicka Premier Parfum Augmented Reality Experience

Experience on www.MorsuredAmour.com latest Lolita Lempicka Augmented Reality Experience.

When Lolita Lempicka’s creative univers meets enchanted nature of Premier Parfum, it will surprise you!

Nissan Cube Augmented Reality Kiosk at Seoul Motor Show 2011

Total Immersion’s Korean partner Imtree produced an Augmented Reality Experience on Kiosk for the Nissan Cube booth at Seoul Motor Show 2011. AR experience has been well received by attendees and attract people on the Nissan Booth.

The AR experience contains virtual product presentation and car colours configurator triggered by finger pointing detection system.

Volvo Pioneered the First Ever YouTube Masthead with an Augmented Reality Experience

On Saturday, March 12, Volvo Cars of North America (VCNA) offered for one day only an Augmented Reality (AR) S60 driving experience iPhone and Android app that activates when visiting YouTube.


This campaign, created by Euro RSCG New York, marks the first YouTube masthead ever created with an AR experience of any kind. It is also the first AR game accessible through a mobile app in conjunction with a YouTube masthead.

AR allows Volvo to overlay digital information on top of the traditional YouTube masthead to provide the user with more information and a richer experience, in this case, an exclusive Volvo S60 driving game. While users without the app will see a traditional Volvo masthead on the YouTube homepage, users who downloaded the app will be able to race a Volvo S60 through their phone on the YouTube page, experiencing a whole new Volvo world.

“This ground-breaking initiative is significant to the Volvo brand as it allows us to engage with consumers in a fun and interesting way and continues to position us as a true leader in the digital space,” said Linda Gangeri, National Advertising Manager, Volvo Cars of North America. “By creating a driving game, we’re focusing on the newest and most exciting addition to the Volvo lineup, our new sports sedan, the Volvo S60. This car showcases our new design DNA, our exciting driving dynamics, and our legendary Volvo safety.”

Volvo’s digital and media agencies of record, Euro RSCG New York and Media Contacts are responsible for the development and placement of this campaign, respectively.

“This effort is further proof of Volvo’s commitment to innovation in the digital channels,” said Jeff Brooks, CEO of Euro RSCG New York. “We’re very fortunate to have a client like Volvo who is constantly experimenting with new ways to enhance brand and consumer interactions.”

CNET Article shares some metrics about this campaign :

Volvo campaign by the numbers:
– 61 million impressions on homepage takeover on YouTube on March 12. Google promised 47 million.
– 192,319 clicks on the masthead banner ad
– Interactive banner ad had a 9.6 percent interaction rate. Industry standard is 2.1 percent interaction rate
– Site traffic was up 293 percent.

Imatech launched Augmented Reality Cross Platform Campaign for Honda Cars Philippines

Honda Cars Philippines embraces new technology, thus making use of augmented reality as part of their element in promoting latest Honda Jazz 2011.  During their launch they demonstrated their interactive AR brochure depicting the stylish 3D color changeable  model of the car, a short video presenting the spacious coupé, and the accommodating seat configurations.

They invited  customers to visit their  showroom to see the car, get a copy of the flyer and experience  AR on their kiosk or home computers.  Everone in the event is so excited and eager to try out the interactive brochure.  The augmented reality experience maybe tried out at www.stylespacejazz.com.

Source : Imatech

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