THQ shows an AR Magic Mirror at E3 2011

THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror!

People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame  “Saints Row 3” which will be released on November 15 or into WWE wrestlers thanks to face tracking.


Nestle’s AR gaming truck in polish schools to educate kids to healthy nutrition

Our Partner in Poland  developed three Augmented Reality games for Nestle’s brand – Winiary.
The aim of the project was to educate kids in the healthy nutrition field. They used  facetracking and markerless tracking in order to achieve the greatest interaction between a young person and the matter we want them
to remember.

The truck with three different interactive games has visited 50 schools within 3 months:  over 1100 young people from all over Poland engaded with the AR healthy eating project. has designed different 3D monsters which are funny and amusing for target group, animated them and integrated within the D’Fusion tool. The Augmented Reality has been used for the first time in such a scale
in a food industry in Poland.

Augmented Reality Game for C42 the Citroën Champs Elysées Showroom

Total Immersion’s partner in France, Astuce Prod produced an Augmented Reality Game featuring Citroën DS3 Racing Car for C42, international showroom for the brand. Kiosks offer racing experience with wirtual steering wheel on a flyer. AR experience running on D’Fusion which enables features like finger pointing, collisions and physics control.

BAE’s aircrafts in AR attract crowds at a festival in Saudi Arabia

BAE Systems showcases aircrafts using Augmented Reality at Al Janadriyah 2011 (until April 29).

Al Janadriyah Heritage and Cultural Festival highlights some of the most exquisite samples of arts and crafts of Saudi Arabia. The festival, in its 26th edition, kicks off with a camel race, performances of the folklore troupes, and recitations by famous literary figures. The festival draws more than one million visitors every year.

Magna partnered with Axis 3Dfor this project. Magna is a Saudi digital agency specializing in new technologies that have significant potential in B2C and B2B marketing. Magna has accumulated knowledge and partnerships allowing her to offer  market-leading experiences in the hottest technologies including Augmented Reality. Their latest AR work include projects on the Nokia E7, the BAE Typhoon, Saudia Ketchup and a Lipton Facebook game.

Nissan Cube Augmented Reality Kiosk at Seoul Motor Show 2011

Total Immersion’s Korean partner Imtree produced an Augmented Reality Experience on Kiosk for the Nissan Cube booth at Seoul Motor Show 2011. AR experience has been well received by attendees and attract people on the Nissan Booth.

The AR experience contains virtual product presentation and car colours configurator triggered by finger pointing detection system.

Last Days to Experience Ocean Park’s AR Experience “Love the Ocean” in Hong Kong

Ocean Park, Ocean Park Conservation Foundation Hong Kong and Times Square joint hands to present to you: LOVE THE OCEAN activity, to let people understand the importance of the ocean to all life forms of the Earth and to bring out educational messages on how we are can help protect marine animals.

An enormous Submarine at Times Square Open Piazza will take you through an educational tour underneath sixty shiny and silvery milkfish, introducing to you how the Ocean Park Conservation Foundation Hong Kong is working to conserve the ocean and the ways to protect marine life in everyday life. Apart from the Milkfish, the Napoleon Fish, Hammerhead Shark and Manta Ray will greet you at the entrance of the Submarine, to make you feel like entering their fascinating underwater world. Please do not forget to grab a chance to make friends and take photos with the fishes through an interactive augmented reality experience. To ensure you receive such surprise, Times Square has prepared free special flyers with unique visual to trigger the augmented reality experience.

Should you have an iPhone, you can also download such special visual via Times Square little diary iPhone / iPad App from App store to trigger the interactive system from your iPhone device at the giant Submarine at Times Square. Support the conservation and protection of marine life: Apart from learning more about wild life conservation, visitors can also donate to Ocean Park Conservation Foundation, Hong Kong by cash or octopus card at the Submarine to support its continuous effort in conservation.

Date : 21 Feb – 20 Mar 2011 Time : 8am -10pm Venue : Open Piazza, Times Square

Ecobuild 2011: Augmented Reality Enhances Knauf Product Portfolio

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied.

Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges.

The construction industry has flirted with AR before, with sectors such as architecture and planning appearing to have the most obvious synergies. In Knauf’s case the tech was used to expose a difficult and often concealed element of construction, the application of insulation.

Having seen how augmented reality can enhance marketing strategies at events and expos, Knauf approached Hidden to create experiences and AR kiosks for Ecobuild 2011 in an industry first for insulation solutions.
Aside from the augmentations that are being used at the Ecobuild 2011 event, Knauf has commissioned PC and laptop versions of the augmentations in order to equip their sales team with a simple and robust method for demonstrating their product anywhere.

Total Immersion’s partner, Hidden have created three photorealistic 3D renderings of buildings associated to the three desired product sectors. When rotated, the augmentations automatically animate a particular product being applied in a real world situation. The augmentations were distributed across three custom kiosks equipped with HD cameras and 55″ LCD displays. This application allowed the audience to get a close-up and very detailed view of each product. The augmented reality experience has been extended to the Knauf website and visitors were encouraged to take a Knauf information card with which they could control the website augmentation. To view the augmentations please visit

In-keeping with their green credentials, Knauf now have the option to re-use the technology and equipment following the Ecobuild event. This has been included as part of their sales strategy, allowing a greater return on their investment and ensuring a carbon neutral footprint with regard to the AR components of the campaign.

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