Total Immersion Releases Augmented Reality Game SkinVaders

Time to Save Face! (Literally!) As Aliens Invade Your Face
in The First Game to Bring Players Physically into the Game

LOS ANGELES, Oct. 20, 2011 Total Immersion, the global leader in augmented reality, today released SkinVaders™, a fun game for all ages available as a free download for the iPhone®, iPad2® and iPod touch® at App Store(SM) at http://www.itunes.com/apps/skinvaders.

Created with Total Immersion’s D’Fusion® Studio Augmented Reality (AR) platform, SkinVaders is the first game to fully leverage AR literally bringing players into the game—by transforming their faces into game terrain over which alien invaders, known as SkinVaders, battle it out for total domination. To defeat the SkinVaders, players eradicate invading aliens by tapping on them and popping the eggs laid by the invaders.

With 9 levels and a variety of SkinVaders, all the action takes place on the face of the player.  Pictures are automatically snapped during the process incorporating the 3D graphics, making them fun to share with friends and family. The stakes are high:  It’s time for players to save face.

“SkinVaders demonstrates a world of possibility created by Total Immersion’s powerful augmented reality platform D’Fusion Studio,” said Bruno Uzzan, CEO of Total Immersion. “Players are literally brought into the game as they fight the invasion of SkinVaders intent on taking over their face. The markerless tracking and rendering are so sophisticated that players can suspend belief, deeply engaging in the most personal, realistic and real-time augmented reality experience on the market today.”

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world’s most prominent technology companies including Adobe®, Intel® and KDDI.

CONTACT:

Tiffany Spencer

Total Immersion (US)

TiffanyLynnSpencer@t-immersion.com

+1-310-795-1806

German Online Retailer Mister Spex chooses Total Immersion’s TryLive Eyewear Solution for 3D Glasses Fitting

As of now, visitors to the Mister Spex website, the largest online shop in Germany for designer glasses, for the first time can try on glasses in 3D with use of a webcam. The company hopes that buying glasses online will now be even more of shopping experience for the customer.
“A recently carried out market research study has shown us that 80% of people who wear glasses want to see how they look in them” explains Thilo Hardt, founder and Product Manager of Mister Spex. “Our customers are now able to do this with the 3D fitting. Using a webcam, the customer can see a real picture of themselves wearing the glasses in 3D.” The image of the glasses follows the head’s movements so that it is almost like looking in a mirror. The customer can also alter the colour and model of the glasses.

“The development of the 3D fitting is an important step for online retailers. In the future, it will be impossible to imagine the industry without this technology” says Hardt. Mister Spex launched the virtual fitting tool in conjunction with the French firm Total Immersion, who are the international leaders in the development of augmented reality applications. With this kind of fitting, the online optician is one of the forerunners in e-commerce innovation, as up until now, similar applications have not been very widely used.

A beta version of the “virtual mirror” is available on the Mister Spex homepage with a few sunglasses models. However, in the coming weeks around 700 glasses and sunglasses styles will be available in 3D. Eventually, the website’s online fitting will be entirely converted to 3D. Those who do not have a webcam however can try glasses on using a passport photo, without the 3D effect.


To see the beta version of the 3D online fitting tool from Mister Spex: http://misterspex.de/sonnenbrillen/virtueller-spiegel.html

About Mister Spex:
Mister Spex GmbH is the largest online-based designer glasses company in Germany. Through the internet, the company offers an extensive range of high quality prescription glasses, sunglasses, sports glasses and contact lenses at competitive prices.

In 2010 Mister Spex had a turnover of around 11 million Euros. Since the opening of the online shop in April 2008, Mister Spex has managed to attract more than 200,000 customers. The young and fast growing company currently employs 120 staff at its head office in Berlin, 80 of them permanent.

THQ shows an AR Magic Mirror at E3 2011

THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror!

People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame  “Saints Row 3” which will be released on November 15 or into WWE wrestlers thanks to face tracking.

 

Japan Discovers Augmented Reality Virtual Trying on Glasses with Zoff Mirror

Total Immersion Asia and it’s partner DAC just delivered Zoff Mirror, a brand new E-commerce Application to try, share on social media and buy eyewear.

You can experience it online.

Transform Yourself into a Zombie with ZombieMirror AR+ App for Iphone 4

Instantly transform yourself into a ravenous, brain-hungry zombie and join the ranks of the undead with the App Store’s first true live-video Augmented Reality (AR+) face tracking app.

This is more than just image manipulation… Blurring the line between reality and fantasy, ZombieMirror uses cutting-edge AR face recognition to track your movements and perform frightening undead transformations, all in real-time.

Configure your undead identity with maggot-infested wounds, dangling bloody eyeballs, skull-embedded axes and machetes, and much more. There’s enough zombie combinations to last an undead lifetime.

Whether it’s a zombie you or an undead friend, take photos of the action and share the horror on Facebook or via email. Save photos to your camera roll, or even assign them as friends’ contact pictures for an undead fright every time they call!

WARNING: in the event of a zombie apocalypse and your inevitable degeneration into zombiehood, ZombieMirror will only serve to make you an even freakier zombie. Please seek urgent medical attention in the form of a shotgun blast to the face.

First iPad 2 App “AR Magic Mirror” is Now Available for Free on iTunes!

The first AR application for the iPad 2 is now available for free on iTunes.

Thanks to the new iPad’s front camera, users can try on a selection of wacky virtual hairstyles, glasses and accessories. The back camera can also be used to try these crazy looks on others.

Users are filmed by the camera and 3D objects are added to the video in real time thanks to facial recognition.


At Total Immersion we are convinced that the new generation of tablets, led by the iPad 2, is a fantastic opportunity for developing new uses of Augmented Reality. As Bruno Uzzan, Co-founder and CEO of Total Immersion says, “With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail.  Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.”

Augmented Reality Helps Photomaton to Drive Consumers on Photobooths

Photomaton, leader of photobooth installation in France just launched a brand new Photobooth designed by Philippe Stark. In addition to ID photos, users can take fun pictures and post them on Facebook or Twitter or send them via email, thanks to the 3G connexion. Users can now pose before virtual backgrounds or ad some text to the picture using new interfaces on a wide touch screen, more ergonomic than ever.

Total Immersion provided an Augmented Reality experience on the external screen to attract and engage people as they pass by the photo booth. A camera films people around the booth and when a face is detected, a picture is taken and inserted in a mock-up passport. The first installation displaying the AR experience has been set up in Châtelet on March 16th.

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