Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains a presence in Europe, Asia and the U.S., and supports a network of partners worldwide.
Mission
Total Immersion designs and produces innovative and interactive exhibits, serving diverse business segments on a global basis, including theme parks and attractions, special events, retail, and other digital marketing environments. A versatile “platform for discovery” with an undeniable wow factor, Total Immersion offers consumers a compelling way to interact with brands in their own environment. With augmented reality, the brand temporarily “resides” in the viewer’s space. Imagine a favorite animated character sitting in the next chair, or a static product suddenly “come to life”– that’s Total Immersion’s augmented reality.
Technology/Solutions
Total Immersion brings to market sophisticated yet practical applications of industry protocols and standards, including the most advanced proprietary recognition, tracking and rendering available from any source. D’Fusion is the leading marketable technology that injects a brand or product representation into a live video stream in real time; the interactive experience is not confined by the physical space of the screen or the display.
Operating on standard PC devices and compatible with HD, D’Fusion is highly interactive, practical, educational and entertaining. Total Immersion technology is designed to deliver consistent business value – offering intuitive solutions that are scalable, turnkey and affordable.
Principal Markets
Theme Parks/Entertainment
Total Immersion’s technology is ideal for permanent installations, including museums, science and learning centers, theme parks, and other entertainment venues. In this segment, Total Immersion creates magical experiences that enable consumers to interact with a brand like never before. In the words of one current client from a major theme park, “augmented reality transforms passive guests into active participants.”
Events/Tradeshows
Total Immersion develops solutions for temporary exhibits, tradeshows and other events. With the emphasis on rapid deployment and portability, Total Immersion help organizations stand out from the crowd, attract and entertain audiences, and create a lasting impression.
Advertising/Marketing Solutions
Total Immersion is at the forefront of digital engagement, the most dynamic new area within marketing today. Augmented reality in the digital marketing space connects consumers with a brand In virtually any segment of retail – from consumer packaged goods to fashion to automotive — enabling the consumer the freedom to choose the experience in his or her own space… and “direct” the show.
Business Model
Total Immersion licenses its augmented reality solutions and also provides such turnkey services as content development, engineering, project management and maintenance, to support any project needs. The company’s goal, over time, is to develop a distribution platform through which consumers can interact with augmented reality content, games and solutions.
Total Immersion – France
26 avenue du Général Charles de Gaulle
F-92150 Suresnes
France
T: + 33 (0) 1 46 25 06 10
F: + 33 (0) 1 40 99 01 41
Total Immersion – UK
Portland House
Bressenden Place
London, SW1E 5RS
United Kingdom
T: +44 (0) 20 7869 8046
F: +44 (0) 20 7869 8001
Total Immersion – US
5670 Wilshire Boulevard, Suite #2550
Los Angeles, CA 90036
USA
T: + 1 323 617 5577
F: + 1 323 204 9110
Total Immersion – HK
21/F, On Hing Building,
1 On Hing Terrace Central
Hong Kong
R.O.C
T: + 852 3971 9102
F: + 852 2524 1428
Total Immersion's Augmented Reality Blog 
Hello,
I just wanted to point you toward an article we recently published on Augmented Reality. We tried to give a general overview of where we are and where it might be going in the future and is a great read, both for experts and for neophytes.
Here’s the link to the article: http://www.5deka.com/en/articles/55-technology/92-augmented-reality-where-are-we-and-where-is-it-going
Cheers!
Olivier
[…] there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Total Immersion, the global leader in augmented reality, revealed today the first augmented reality application […]