Have a look at this article : GamersInfo
It is difficult to see the future, but it is not impossible to spot upcoming trends in toys. Three experts in the field sat down with moderator and author of “Out of the Toybox,” Richard Gottlieb, at the 2010 Engage Expo in New York to answer questions about the future of toys and the “transmedia” trend of merging physical toys or objects with online, video and robotic capabilities.
Greg Davis, U.S. general manager of Total Immersion, commented on the importance of using published content and UGC together. He said consumers like to personalize everything and are attracted to sites that allow freedom of creativity.
“There may have been a novelty of purely amateur UGC,” Davis said. “But I think that was has taken shape as of late is consumers making published content their own and putting their own spin on it.”