Total Immersion Powers MyFlipbook with Selena Gomez

 Innovative Technology Leverages the Potential of Crowd-Sourcing to Create a Personalized and Collaborative Social Music Video Experience.

San Mateo, Calif. June 28, 2011 – Total Immersion, a global leader in augmented reality (AR), announced today that it has developed a new, ground-breaking Facebook application—MyFlipbook—to help music fans create a personalized and unique music video. Created for Hollywood Records, MyFlipbook offers fans and their friends the ability to insert their own photos into a personalized and collaborative music video experience. The application will be launched by Hollywood Records in support of the new single, “Who Says”, from platinum selling recording artist Selena Gomez & the Scene. The resulting user-generated video is Total Immersion’s latest success in marrying social media with innovative technology to deliver an exceptional, personalized and dynamic media experience to customers.

MyFlipbook is an intuitive Facebook application that individuals can use to create a completely unique and personalized music video with their friends. Selena fans upload a photo of themselves incorporating a randomly generated word from her song “Who Says”.  After moderation and approval, the users photos are then inserted into the appropriate spot within the lyrics and music bed of the MyFlipbook music video.  The video is then posted to their Facebook feed for their friends to see and a link to it is also emailed to the user letting them know it is ready to view on Facebook. One of the most exciting features of the application is the dynamic nature of the resulting video. As the users’ friends add their own photos to the application their Flipbook video is updated with the newly added images.  MyFlipbook creates a collaborative crowd-sourced experience where fans’ videos evolve on a daily or even hourly basis, depending upon their social network’s participation, ultimately resulting in an exciting, fun and personalized viral music video experience.

“We are constantly looking to create new, unique and engaging experiences for our musicians’ fans, and Total Immersion is an essential partner in achieving these goals,” said Brian Ressler, Director of Emerging Technologies at Hollywood Records. “MyFlipbook builds on the joint success Hollywood Records and Total Immersion had with ‘MyInterview with Selena Gomez’, leveraging social media to increase our fans’ interactions with our artists. We will continue to work with Total Immersion on delivering inventive technologies that greatly enhance fans’ experience with our artists and their music.”

MyFlipbook application is yet another milestone in Total Immersion’s efforts to provide technology that harnesses the power of social media to create a special and unique immersive experience for users. One of Total Immersion’s first forays into social media also involved Selena Gomez—‘MyInterview with Selena Gomez’. The application allows users to record themselves having a one-on-one video chat “interview” with Ms. Gomez; although the technology makes the interview look real, the content is based on video uploads from the user and stock video footage of Ms. Gomez. User can then share the interview with their friends on social media sites.

“Total Immersion understands the importance and influence of social networks on individuals’ lives, and we have the ability to create dynamic, unique and customized  experiences for our customers based on those networks,” said Bruno Uzzan, CEO of Total Immersion. “We were thrilled to have the chance to work with Hollywood Records to build an innovative experience that helped connect Selena Gomez with her fans, leveraging the power of social media. Total Immersion will continue to be at the forefront of delivering compelling solutions such as MyFlipbook”,

To create a personalized Selena Gomez MyFlipbook, visit http://bit.ly/sgflip

Total Immersion Solutions

Total Immersion proposes a complete software platform with D’Fusion®, allowing the development and deployment of Augmented Reality experiences on a wide variety of devices, including PCs, Macs, tablets and smartphones. The company recently added TryLive® vertical applications to the Total Immersion portfolio, the first being TryLive Glasses.

About Total Immersion

Leading the Augmented Reality industry since 1999, Total Immersion provides the world’s most widely used commercial Augmented Reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company also marries social media with its technology to deliver a unique and personalized IT experience to customers. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest Augmented Reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at: www.t-immersion.com/

Hollywood Records is part of the Disney Music Group.  Disney Music Group encompasses all of the Walt Disney Company’s recorded music and music publishing operations, including Walt Disney Records, Buena Vista Concerts and Walt Disney Music Publishing.

Show Us Your Poker Face ! with Partouche Poker Face Augmented Reality Sweepstake

Partouche Poker launched an online sweepstake called “Partouche Poker Face” based on Total Immersion’s Technology! It allows you to create your own Poker Face in 3D, share it on social media and win one of 100 prizes!

For more information, visit Partouche Poker Face page here.

 

 

Blog Review : WAN IFRA Getting new advertising customers with Augmented Reality

Have a look at this article : WAN IFRA Getting new advertising customers with Augmented Reality

To first help participants understand what augmented reality is, Thomas Balduff, Head of Sales for Germany-based Total Immersion, offers this example: the “yellow line” that is used in televised sporting events during a replay that shows the route a ball or player travels.

Thomas Balduff, Head of Sales for Germany-based Total Immersion

Founded in 1999, Total Immersion (TI) is the software solutions provider of a technology called Augmented Reality (AR), which integrates 3D objects into live video. The video is digitally processed and “augmented” with the 3D components. Digital processing mixes real and virtual worlds together, in real time.

Since 2008, Mr Balduff says TI has delivered more than 850 projects to more than 100 customers worldwide. They has worked with some 80 partners in 35 countries. The company’s clients include many major brands including: Coca-Cola, McDonald’s, Nokia, Hugo Boss, Sony Ericsson, Walt Disney and Boeing.

He says augmented reality is the bridge between worlds – and that print media products are usually the entry point, and then the advertisement is combined with the Internet and mobile world.

“If you create a very good experience, the user will make a video of it and share it on Facebook,” Mr Balduff says.

Augmented reality offers companies a chance to keep digital contact with consumers and increase digital revenues by improving the product usage experience.

When creating augmented reality experiences, he says publishers should remember to keep them either fun or educational.

A video example shows a consumer moving a magazine around in front of the computer screen and a 3D football player pops up off the screen and users can also play football games that way.

Another example shows how books can be brought to “life” by placing them in front a computer screen.

Mr Balduff says augmented reality offers a win / win situation for publishers and advertisers, who are willing to spend more money for the experience and consumers are more likely to use and engage with such ads.

“We think augmented reality will go mainstream in 2011,” he says. “A big difference between us and other companies using augmented reality is that we are ‘markerless’ – you don’t need a 2D code – objects, even faces can be set up to trigger the experience, but you do always need a camera.”

Try now “I am Iron Man 2” Augmented Reality Experience

PPC Interactive unveils “I am iron Man 2” Augmented Reality Experience for the theatrical release of “Iron Man 2”.

This experience based on Total Immersion’s Technology features unique functions like Face Tracking, Movement Detection and possibility to capture the video stream with sharing options through social networks.

This engaging experience allows you to turn yourself into Iron Man and try out the HUD (Heads Up Display) used by Marvel’s hero.

For Kia motors’, TI creates augmented reality application on Facebook

Players Race the Kia Soul Hamsters in Brand-Building Game For the Social Web – and Get to Face Down Their Foes

LOS ANGELES (August 5, 2009) – Set your mouse aside, there’s a new rodent at the keyboard – and this one’s got legs.  Kia Motors’ first taste of augmented reality in the social media arena pits consumers in a race with the Kia Soul hip-hop hamsters in a game created for Facebook® – and, appropriately enough, one in which the player’s face can make all the difference.

In association with digital marketing agency Initiative and creative agency David & Goliath, Total Immersion (www.t-immersion.com) has unveiled the new D’Fusion@Home Facebook application, called “Go Hamster Go!”  The game marks the first use of augmented reality in a Kia application for a social media environment — and adds to the cool factor with “game changing” face tracking.  The application is available now on the social networking site (www.facebook.com/kiasoul) under the Go Hamster Go! tab.

In a tie-in to Kia Motors’ launch of its new Soul, the in-page Facebook application supports an interactive game featuring the animated hamsters that also appear in Kia’s television commercial for the youth-oriented car.  The TV spot depicts hip-hop hamsters in a Soul outracing and out-styling their treadmill-bound fellow rodents.

Kia Facebook application

Kia Facebook application

Working with Initiative and D&G, Total Immersion developed Go Hamster Go!, placing any user with a Webcam-enabled computer (and a nose for competition) inside the action.  The wrinkle here is that, unlike any other interactive game, the player controls the action with his or her face.  A virtual magnet “connects” to the player’s forehead, which the player uses to grab and transport the hamsters safely into their new Kia Soul as an onscreen clock ticks down.

Each hamster wears a colored tee mirroring a Soul color, and when the user drops a hamster into the vehicle, the vehicle morphs into that color.  The exit window lists the final score – and the cool features the user managed to add to the Soul.  Users can post their scores on the Soul leaderboard and can challenge friends to compete and beat their scores.

“Facebook is an ideal platform for augmented reality, hitting the right demographic for the Soul launch with a game that extends our broadcast ad campaign while maintaining the fun, hip vibe that is so much a part of the brand,” said Michael Sprague, vice president, marketing of KMA.  “This is the ultimate five-minute drill – the game shows the look and dimensions of the car in various colors, while creating opportunities for users to gain more points by engaging with the cool features of the vehicle.  We are challenging users to compete with their friends on Facebook while becoming fans of Soul.”

“With ‘Go Hamster Go!’ in the Facebook environment, Kia Motors has inspired the next evolution in augmented reality on the social web, where consumers congregate,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Most Facebook apps are fairly simple.  But with ‘Go Hamster Go!’ we’re turning a ‘hand-to-mouse’ existence into an interactive event, making it possible to explore the car in a dynamic new way, all the while bringing our face recognition technology to a mass market application.”

”This digital application is a milestone,” said Michael Hayes, EVP, Managing Director, Digital Communications, Initiative. “It leverages the popularity of Facebook and social media gaming to create a unique and engaging experience for users to connect one-on-one with the Kia Soul.”

“Facebook is an ideal platform for augmented reality, hitting the right demographic for the Soul launch with a game that extends our broadcast ad campaign while maintaining the fun, hip vibe that is so much a part of the brand,” said Michael Sprague, vice president, marketing of KMA.  “This is the ultimate five-minute drill – the game shows the look and dimensions of the car in various colors, while creating opportunities for users to gain more points by engaging with the cool features of the vehicle.  We are challenging users to compete with their friends on Facebook while becoming fans of Soul.”

“With ‘Go Hamster Go!’ in the Facebook environment, Kia Motors has inspired the next evolution in augmented reality on the social web, where consumers congregate,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Most Facebook apps are fairly simple.  But with ‘Go Hamster Go!’ we’re turning a ‘hand-to-mouse’ existence into an interactive event, making it possible to explore the car in a dynamic new way, all the while bringing our face recognition technology to a mass market application.”

“This digital application is a milestone,” said Michael Hayes, EVP, Managing Director, Digital Communications, Initiative. “It leverages the popularity of Facebook and social media gaming to create a unique and engaging experience for users to connect one-on-one with the Kia Soul.”

%d bloggers like this: