For Christmas 2010, Ask Santa Claus for Augmented Gifts !

This is the first part of our selection of great Christmas Gift featuring Total Immersion’s Augmented Reality technology.

Nathan Interactive Book : Dokéo+ with Dokito

This book developed and designed for kids between 2 and 5 years old proposes funny interactions with a dedicated character : Dokito.

Hachette Parlour Game : “La Boite à Enigmes Junior”

It’s a 2 to 12 players game based on riddles. You have 100 differents riddles to solve in which 10 propose Augmented Reality Experiences.

Nathan Cards Sets : Dokéo Augmented Reality Cards

5 sets of cards designed for kids featuring Augmented Reality Experience to better understand Geography, Science, History and Physical Science !

Artoons : Augmented Reality T-Shirts for kids !

4 differents Augmented T-Shirts especially designed for kids between 2 and 5. More information here.

Trading Cards : Video Release of Emax/Calcio 3D Consumer Products Augmented Reality Experience

E-Max launched in Italy Calcio 3D, a brand new AR experience powered by Total Immersion for trading cards with innovative game plays including scoring systems.

Publishing : Edibas Ben10 Virtual Lamincards powered by Total Immersion

Italian Publishing Company launched Ben10 Virtual Lamincards with augmented reality technology powered by Total Immersion.

 

Trading Cards : Video Release of Topps Bundesliga Augmented Trading Cards Powered By Total Immersion

Licensed collectables publisher Topps Europe Ltd (Topps) has teamed up with Total Immersion to create the world’s first range of 3D football stickers for the German Bundesliga.

Due to be launched this month, Topps 3D Live stickers use augmented reality to give football fans the chance to see their favourite players come to life, make them play special moves and even score goals in a new free kick game on Topps’ Bundesliga website.

Press release : Topps and Total Immersion Huddle Up, Unveil ‘3D Live’ Football Cards: NFL Quarterbacks on Virtual Gridiron Come To Life Via Augmented Reality

Cards Build on Game-Changing Introduction of 3D Live Baseball Cards,

Enable Kids and Collectors to Play Ball with the Pros at ToppsTown.com

 

            LOS ANGELES and NEW YORK (September 23, 2009) – If the prospect of being a Monday morning quarterback every day of the week grabs you, you can now get in the game, thanks to the Topps Company, Total Immersion and the magic of augmented reality.

            The two companies today introduced “Topps 3D Live” football trading cards featuring star National Football League quarterbacks who come to play, at www.toppstown.com, Topps’ virtual sports community.

            Building on the success of its groundbreaking 3D Live baseball cards for Topps, Total Immersion, the global leader in augmented reality, is bringing Ben Roethlisberger, Tom Brady, Eli and Peyton Manning, Donovan McNabb and other star quarterbacks to life in 3D, for  the 2009 NFL season.

Topps, the leading creator and marketer of sports and related cards, is delivering a new level of interactive gameplay via the new football cards, introducing a highly engaging experience where virtual components are merged into a live video stream in real time.

The new Topps 3D Live football cards feature quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles. 

             Every pack of Topps 2009 Football contains one interactive code card.  Fans log on to http://www.toppstown.com/, enter the Topps 3D Live section and select the player on the code card.  Once the player is selected and the program is initialized, it’s time for the snap from center.  When the card is held under a webcam, the quarterback springs to life, onscreen.  Fans control the action with a few keystrokes.             

            “With 3D Live NFL cards, Topps is continuing to innovate, bringing greater interactivity to game play for fans and collectors alike,” said Steve Grimes, Chief Digital Officer, Topps.  “We’re fans of augmented reality, and the quarterback game we’ve developed with Total Immersion is simple, engaging and fun.”

            “Marrying football with augmented reality was a natural after the game-changing success of Topps 3D Live baseball cards,” said Bruno Uzzan, CEO and co-founder, Total Immersion (http://www.t-immersion.com/).  “These cards put fans in the huddle with their favorite NFL quarterback, and demonstrate yet again how augmented reality gets the consumer into the action like nothing else.  That’s the kind of engagement that AR delivers consistently.”

            3D Live augmented reality football cards are the newest attraction at Topps Town, an online sports community. The site was unveiled in June 2008 as part of the iconic company’s plans to expand into the digital space.  Topps was recently named the exclusive card supplier to Major League Baseball.

About The Topps Company, Inc.

Founded in 1938, Topps (www.topps.com) is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, NFL, NBA, and other trading cards, sticker album collections, and collectible games. The company’s confectionary brands include “Bazooka” bubble gum, “Ring Pop,” “Push Pop,” “Baby Bottle Pop,” and “Juicy Drop Pop” lollipops.  In June 2008, Topps unveiled ToppsTown (www.toppstown.com), the first online sports community for kids, bringing the popularity of trading cards with the exploding world of web-based social networking.

 

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality.  Through its patented D’Fusion™ technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream.  Leading the augmented reality category since 1999, the company maintains a presence in Europe and the U.S., and supports a network of partners worldwide.

  

Press Release : Topps Team Up With Total Immersion to Launch Football’s First 3D Stickers

Licensed collectables publisher Topps Europe Ltd (Topps) has teamed up with Total Immersion to create the world’s first range of 3D football stickers for the German Bundesliga.

Due to be launched this month, Topps 3D Live stickers use augmented reality to give football fans the chance to see their favourite players come to life, make them play special moves and even score goals in a new free kick game on Topps’ Bundesliga website.

The Bundesliga 2009/10 series features 416 collector stickers, with five special Topps 3D Live stickers. To use the interactive animation technology, fans log on to the website and select the player on the sticker. Once the programme has started, users simply place the sticker under their web cam and the player comes to life. Each footballer can be rotated around and their movements controlled with a single key stroke.

“The Bundesliga 3D Live stickers follow on from the huge success we’ve had with similar projects for the American Baseball League and the All Blacks in New Zealand,” Philippe de Passorio, VP Sales & Marketing of Total Immersion, explains.

“Topps’ 3D Live stickers have taken sports trading cards to a whole new level and made them even more desirable. This is great news for kids, fans and collectors of the Bundesliga who can now get to see, interact, and even score goals with their favourite football players,” he adds.

To accompany the Bundesliga 2009/10 series, Topps have created a special collector album with an augmented reality front cover, as well as a series of augmented reality posters, which are believed to be the first of their kind in the world.

Rod Pearson, Marketing Manager at Topps, comments: “We have a long history of publishing highly successful collections and this new technology adds a very exciting new element for collectors.”

“As an industry, we are seeing a greater convergence between retail and online product offerings that capture a new generation of internet savvy kids, and Bundesliga 3D Live taps in to childrens’ ever growing interest in the internet and new technology,” he said.

Trading Card : E-Max Minimag 3D Live official launch in Italy : Calcio Football players in your hands !

E-Max launched in Italy Calcio 3D, a brand new AR experience powered by Total Immersion for trading cards with innovative game plays including scoring systems :

Cross ball and volley shot:
“Show the front cover of your MINIMAG 3D to the webcam.
Once the cover is recognized, put your finger on the 3D LIVE logo…
Wait for the cross ball come to you and release your finger just on time to make the best Volley shoot ever !
It is a matter of synchronization. Try to score a maximum of consecutive volley shoots !

Celebration :
“Show the front cover of your MINIMAG 3D to the web cam.
Once the cover is recognized, rotate it clockwise and counter-clockwise to balance your player.
Keep on celbrating your goal the longest as possible ! Try not to  fall !

Juggling  :
Show the front cover of your MINIMAG 3D to the webcam.
Once the cover is recognized, move it slightly in order to follow the movements of the green rectangle.
Follow it as long as possible to earn points and keep on juggling!

Calcio 3D Video Presentation

Trading cards: New Weet-bix collector cards bring All Blacks to life

Weet-Bix has launched a range of high-tech collector cards which give All Blacks fans the opportunity to see their favourite players come to life before their eyes.

The new Weet-Bix All Black Power Plays collector cards utilise an innovative 3D technology developed by Total Immersion in France and the USA and Dreamscape in Australia. The collector cards are the first to use the technology in New Zealand, and only the second in the world. The series features 53 collector cards, with 10 special cards showcasing the revolutionary 3D animation technology, in an example of ‘augmented reality’.

The technology combines a real image with a virtual one. Rotate the card, and the figure rotates in full perspective, allowing fans to check out their favourite players from all angles. Fans who hold one of these special Weet-Bix All Blacks trading cards in front of a webcam will be able to witness a three-dimensional avatar of an All Blacks player, complete with a unique power play move.  All Black players featured on these 3D cards are: Dan Carter, Richie McCaw, Joe Rokocoko, Tony Woodcock, Conrad Smith, Jimmy Cowan, Ali Williams, Rodney So’oialo, Kevin Mealamu and Mils Muliaina.  The remaining 43 collector cards are also interactive and will each show an entertaining clip of All Blacks game highlights.

Weet-Bix Senior Brand Manager, Tanne Andrews says the Weet-Bix All Blacks Power Plays collector cards promise to be more popular than ever before. “Collecting Weet-Bix cards has a long history as a very popular pastime for Kiwi kids. Over the past few years we’ve seen kids go crazy over our Stat-Attack series, which sparked a spate of trading across the country. We believe the Power Plays cards will be even bigger and become one of the hottest All Black collector’s items ever.