Total Immersion Releases Augmented Reality Game SkinVaders

Time to Save Face! (Literally!) As Aliens Invade Your Face
in The First Game to Bring Players Physically into the Game

LOS ANGELES, Oct. 20, 2011 Total Immersion, the global leader in augmented reality, today released SkinVaders™, a fun game for all ages available as a free download for the iPhone®, iPad2® and iPod touch® at App Store(SM) at

Created with Total Immersion’s D’Fusion® Studio Augmented Reality (AR) platform, SkinVaders is the first game to fully leverage AR literally bringing players into the game—by transforming their faces into game terrain over which alien invaders, known as SkinVaders, battle it out for total domination. To defeat the SkinVaders, players eradicate invading aliens by tapping on them and popping the eggs laid by the invaders.

With 9 levels and a variety of SkinVaders, all the action takes place on the face of the player.  Pictures are automatically snapped during the process incorporating the 3D graphics, making them fun to share with friends and family. The stakes are high:  It’s time for players to save face.

“SkinVaders demonstrates a world of possibility created by Total Immersion’s powerful augmented reality platform D’Fusion Studio,” said Bruno Uzzan, CEO of Total Immersion. “Players are literally brought into the game as they fight the invasion of SkinVaders intent on taking over their face. The markerless tracking and rendering are so sophisticated that players can suspend belief, deeply engaging in the most personal, realistic and real-time augmented reality experience on the market today.”

About Total Immersion

Total Immersion ( is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world’s most prominent technology companies including Adobe®, Intel® and KDDI.


Tiffany Spencer

Total Immersion (US)


Businesslike and Total Immersion partnership as Cover Story in MarketingWeek Greece

Our partnership with Businesslike in Greece is the cover story in MarketingWeek magazine. Clic on image to read the report.

Watch Bruno Uzzan’s Augmented Reality Keynote @ Meshed#3 Social Media Conference

Have a look at Bruno Uzzan keynote @ Meshed#3 “Interactive video must be close to the client”. Bruno explains with Live Ipad2 Augmented Reality demos how tech evolutions change the rules in AR.

Augmented Reality visionary Bruno Uzzan and his France-based company Total Immersion are pioneers and world leaders in their field. With dependencies in Los Angeles, Paris, London, and Hong Kong, as well as 70 partners worldwide, Total Immersion creates groundbreaking visual applications for marketing, media and commerce.

Total Immersion Powers MyFlipbook with Selena Gomez

 Innovative Technology Leverages the Potential of Crowd-Sourcing to Create a Personalized and Collaborative Social Music Video Experience.

San Mateo, Calif. June 28, 2011 – Total Immersion, a global leader in augmented reality (AR), announced today that it has developed a new, ground-breaking Facebook application—MyFlipbook—to help music fans create a personalized and unique music video. Created for Hollywood Records, MyFlipbook offers fans and their friends the ability to insert their own photos into a personalized and collaborative music video experience. The application will be launched by Hollywood Records in support of the new single, “Who Says”, from platinum selling recording artist Selena Gomez & the Scene. The resulting user-generated video is Total Immersion’s latest success in marrying social media with innovative technology to deliver an exceptional, personalized and dynamic media experience to customers.

MyFlipbook is an intuitive Facebook application that individuals can use to create a completely unique and personalized music video with their friends. Selena fans upload a photo of themselves incorporating a randomly generated word from her song “Who Says”.  After moderation and approval, the users photos are then inserted into the appropriate spot within the lyrics and music bed of the MyFlipbook music video.  The video is then posted to their Facebook feed for their friends to see and a link to it is also emailed to the user letting them know it is ready to view on Facebook. One of the most exciting features of the application is the dynamic nature of the resulting video. As the users’ friends add their own photos to the application their Flipbook video is updated with the newly added images.  MyFlipbook creates a collaborative crowd-sourced experience where fans’ videos evolve on a daily or even hourly basis, depending upon their social network’s participation, ultimately resulting in an exciting, fun and personalized viral music video experience.

“We are constantly looking to create new, unique and engaging experiences for our musicians’ fans, and Total Immersion is an essential partner in achieving these goals,” said Brian Ressler, Director of Emerging Technologies at Hollywood Records. “MyFlipbook builds on the joint success Hollywood Records and Total Immersion had with ‘MyInterview with Selena Gomez’, leveraging social media to increase our fans’ interactions with our artists. We will continue to work with Total Immersion on delivering inventive technologies that greatly enhance fans’ experience with our artists and their music.”

MyFlipbook application is yet another milestone in Total Immersion’s efforts to provide technology that harnesses the power of social media to create a special and unique immersive experience for users. One of Total Immersion’s first forays into social media also involved Selena Gomez—‘MyInterview with Selena Gomez’. The application allows users to record themselves having a one-on-one video chat “interview” with Ms. Gomez; although the technology makes the interview look real, the content is based on video uploads from the user and stock video footage of Ms. Gomez. User can then share the interview with their friends on social media sites.

“Total Immersion understands the importance and influence of social networks on individuals’ lives, and we have the ability to create dynamic, unique and customized  experiences for our customers based on those networks,” said Bruno Uzzan, CEO of Total Immersion. “We were thrilled to have the chance to work with Hollywood Records to build an innovative experience that helped connect Selena Gomez with her fans, leveraging the power of social media. Total Immersion will continue to be at the forefront of delivering compelling solutions such as MyFlipbook”,

To create a personalized Selena Gomez MyFlipbook, visit

Total Immersion Solutions

Total Immersion proposes a complete software platform with D’Fusion®, allowing the development and deployment of Augmented Reality experiences on a wide variety of devices, including PCs, Macs, tablets and smartphones. The company recently added TryLive® vertical applications to the Total Immersion portfolio, the first being TryLive Glasses.

About Total Immersion

Leading the Augmented Reality industry since 1999, Total Immersion provides the world’s most widely used commercial Augmented Reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company also marries social media with its technology to deliver a unique and personalized IT experience to customers. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest Augmented Reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at:

Hollywood Records is part of the Disney Music Group.  Disney Music Group encompasses all of the Walt Disney Company’s recorded music and music publishing operations, including Walt Disney Records, Buena Vista Concerts and Walt Disney Music Publishing.

Meet and Greet @ meshed#3 Visual Talking Social Media Conference in Linz (June 22th – Austria)

Join us at meshed#3 Visual Talking and Social Media Conference taking place tomorrow in Linz and hosted by our Partner Netural Communication.


Bruno Uzzan, CEO of Total Immersion will animate a keynote “Interactive video must be close to the client”. Registration and more information on this conference on the Official Website.

Total Immersion Launches TryLive™, an Augmented Reality E-Commerce Platform that Increases Traffic and Conversion Rates While Reducing Returns

Total Immersion Also Announces ability to Integrate TryLiveTM with Adobe® Scene7®

 Los Angeles, Calif. June 14th, 2011 – Total Immersion, a global leader in Augmented Reality (AR), introduced today its groundbreaking AR platform for e-commerce, TryLiveTM, that delivers a unique digital brand and sales experience to consumers through a series of AR-based technology.

Total Immersion also announced it expanded the company’s partnership with Adobe to include the ability to integrate TryLiveTM with Adobe® Scene7®. This expanded agreement will allow joint clients to leverage media assets managed within the Scene7 hosted environment to deliver AR applications that allow online shoppers to virtually accessorize their style with eyewear, jewelry, watches and headphones – improving brand engagement and increasing purchase confidence.

The TryLiveTM platform is designed to increase traffic, engagement and sales conversion for retailers’ web sites, as well as reduce product returns. TryLive Eyewear will be the first solution available as part of the TryLiveTM platform. Adobe and Total Immersion will showcase this TryLiveTM product platform at the Internet Retailer Conference and Exhibition in San Diego on June 14 and 15 at Adobe booth #1425.

TryLive Eyewear employs markerless face recognition and tracking technology that enables consumers to virtually model eyeglass frames from any computer or smartphone. The easy-to-use solution allows customers to superimpose potential eyewear purchases onto their own faces in real-time video; hence, customers can virtually “try before they buy” with exceptional precision. The application even allows customers to solicit opinions from friends by posting pictures of themselves on Facebook or Twitter. Allowing customers to ‘try before they buy’ can increase sales and average purchase cards, improve buy conversion rates, and minimize negative experiences and product returns.

“For many of the world’s top retail brands, Adobe Scene7 dynamic media solutions are critical components of their online experience,” said Kevin Lindsay, group product marketing manager, Omniture Business Unit, Adobe. “Our expanded partnership with Total Immersion offers retailers new, compelling capabilities to extend the value of their Scene7 assets with engaging augmented-reality solutions that further their ability to optimize online conversions.”

“As a leader in AR solutions, Total Immersion’s exceptional product line and extensive partner network have helped numerous Fortune 100 companies develop and deliver unique brand experiences to its customers. TryLiveTM is the inevitable evolution of the company’s solution portfolio,” said Bruno Uzzan CEO of Total Immersion. “Our AR solutions make buyers the ‘stars’ of their virtual worlds, allowing them to try-on items like eyeglasses. By eliminating the unknown in purchasing decisions, buyers will feel secure in their purchases, thereby increasing sales for our customers, improving brand engagement and reducing product return rates. Thanks to the immersiveness of the AR experience, we also enable “social commerce” where consumers enlist their friends in their purchase selection through social networks like Facebook or Twitter.”

World’s Largest Network Dedicated to AR welcomes New Partner in the US : Greenback Advertising

Total Immersion (, the global leader in augmented reality (AR), today announced the addition of Greenback Advertising ( to its North American Partner network, the world’s largest network dedicated to AR.

Greenback Advertising is an interactive media agency specializing in emerging technologies and brand marketing solutions.   With advertisers specializing in beauty, entertainment, real estate, ecommerce, and apparel, Greenback Advertising is uniquely qualified in the use of AR as a marketing and advertising tool.  Greenback is able to change the game for it’s advertisers and create ground breaking websites, creatives and Ad campaigns by blending TI’s leading AR technology with GB’s  unparalleled artistic and programming talent.

Since 2008, Total Immersion deployed some 850 projects in 50 countries, with more than 50 percent of the business completed through its Partner network. The company’s growth strategy outside North America has been driven in large measure through its Partners, each of whom brings specialized expertise and geographic reach that complement its overall sales and distribution effort.

“We feel that partnering up with Total Immersion will benefit our clients by providing them with the most advanced branding and marketing services available today.”  Tony Tommasi -CEO  Greenback Advertising

“Greenback Advertising, with their own skills & specialties, is joining our Partner network. We are amazed by their capacities to come up with new AR-concepts & ideas to achieve their marketing target” Bruno Uzzan – CEO Total Immersion

According to Gartner, Inc., augmented reality is one of the “top 10 disruptive technologies” of our time.  Total Immersion, the commercial pioneer in the space, brings more than a decade of experience on three continents, an extensive and proven support infrastructure, and a host of profit opportunities for participating Partners.  Total Immersion Partners help drive AR standards on a worldwide scale while benefiting from the largest AR team dedicated to supporting Partner businesses – from pre-sales and sales activity, to tech support, to lead sharing and co-marketing opportunities.

For information on the program, visit,partners,37.html.

In North America, contact Nicolas Lecoz at (; outside North America, contact Antoine Brachet (

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