RCR Wireless CTIA Wrap Up : Can you really augment reality?

Have a look at this article : RCR Wireless

ORLANDO, Fla. – When it comes to augmented reality, while the sentiment may be that it’s cool, just how realistic is the technology in the real world? Representatives from Viewdle, Ogmento, Qualcomm, and Total Immersion gathered today at CTIA in Orlando to discuss the issue in a panel entitled “Can you really augment reality?”

[…]

Bruno Uzzan of Total Immersion added that augmented reality for shopping already exists, in so much as users can already place 3D furniture within an existing room without any heavy lifting. He also described a future case scenario whereby shoppers would be able to “try on” various glasses or shirts using their phone’s camera and augmented reality.

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