The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success.
Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy.
The Agency “Agence .V.” has thought hard of a most efficient way to put the new model on show at dealers although it is not yet available. They came up with the use of Augmented Reality. This is how it now possible to discover the new version of this old favorite.
In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.
Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.
Offering the opportunity to virtually display the new Golf Cabriolet in full size from a Smartphone is an innovation which requested, from Total Immersion, beyond the limit technologies in Augmented Reality.
“Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world.” says Bruno Uzzan, CEO of Total Immersion.
This application fully created by C4M has also been developed for the experience to be triggered from various supports including, press advertising, postal card and internet web site.
Agence .V. (http://www.agence-v.com/)
Art Director : Christian Vince
Copywriter : Charlotte Bocher
Artistic director : Nicolas Martinie
Augmented Reality Studio : C4M
Video Director : Igal Kohen
Filed under: Mobile, New Projects, Online Marketing | Tagged: Android, AR, Augmented Reality, C4M, D'Fusion @Home®, D'Fusion® Mobile, Ipad 2, Iphone, mobile AR, Mobile Experience, Partners in action, Total Immersion, Viral Campaign, Volkswagen, Volkswagen Cabriolet | 1 Comment »