Please find here a small selection from final users experiences in video reviewing Hallmark’s Augmented Reality Greeting Cards.
Total Immersion and Nathan Awarded as Best Innovative Cultural Product 2009 for Dokeo AR Kid Encyclopedia by LSA Magazine
Nathan and Total Immersion received yesterday evening an LSA Innovation Oscar for their Dokeo Augmented Reality Encyclopedia as best innovative product for 2009.
User statistics published this week are proof of the growing impact of augmented reality (AR) marketing on consumers, according to market leading specialists, Total Immersion.
The figures, compiled from AR website campaigns for Paramount Picture films Star Trek and Transformers, show that the experiences generated ‘hundreds of thousands of visitors’ during the first launch week alone, with an average viewing time of four minutes.
According to Total Immersion’s COO, Eric Gehl, the statistics demonstrate a growing consumer appetite for augmented reality, which marketers cannot afford to ignore.
“This technology is only just starting to take hold in the UK, so we are delighted to be generating these types of user numbers this early on,” Gehl explains. “The length of time people are staying on our clients’ websites is a key indicator of the influence that augmented reality is having already. This is also reflected in the number of YouTube hits that both campaigns have generated, which totalled more than 90,000 in the first launch week,” he adds.
Other high profile campaigns for Total Immersion this year have included the opening of the UK’s first augmented reality exhibition at Nokia’s flagship Regent Street store in London to launch the new N97 and the eagerly awaited Mattel range of AR toys for James Cameron’s new film, Avatar.
The firm’s patented markerless technology will also feature in the new Michael Jackson Opus book, due to be published in December. In France, an augmented reality book published with the famous French editor, Nathan, dedicated to 8 to 12-year-olds, was out of print in only three days.
“Total Immersion and its network of 50 partners has delivered more than 150 projects to the marketplace in the first nine months of this year and 75% of these have been for marketing campaigns,” Eric said.
“It is one of the fastest growing areas of our business and this looks set to continue in the future, especially with the growth of our mobile phone technology, which now works on Symbian and Windows mobile, with Android and the iPhone soon to follow,” he explains.
“Only with the ability to access AR on the move will the technology really start to come of age, or become accepted in our daily lives as a typical media type . Taking into account the success of recent campaigns, we anticipate that AR will be widespread on the high street and in outdoor advertising as early as late 2010,” Eric continues.
“Everyone has seen the ‘Star Wars’ holograms scene in the movie blockbuster. This will be reality, Augmented reality in 2013, where the need for video processing will be redundant,” he states.
“Beyond that, there is the potential for the technology to be built into glasses and for new forms of mass communication using personal AR projector systems…this technology has the potential to literally transform the way we live.”
French book editor, Nathan unveiled first augmented reality book in France :”Dokeo Comment ça marche?” powered by Total Immersion. This kid encyclopedia presents some AR pages with different kind of Augmented Reality scenario : Movie, Contemplative and Interactive Experiences.
October 15th, you can find this book in every book shop in France and online with (39,90€) or without webcam (24,90€). Check the website here.
In September 2009 Templar Publishing will lead the publishing industry in releasing the very first book in the UK to use state-of-the-art augmented reality (AR) technology. This will allow readers to see a moving 3-D image of a dragon come to life from the pages of their own book. The book Dr Drake’s Comprehensive Compendium of Dragonology, the ultimate guide to dragons will be published on 10th September 2009.
The latest book in the best-selling Ology series – Dr Drake’s Comprehensive Compendium of Dragonology will contain, amongst its fully illustrated chapters, a drawing of a European dragon on a specific page. By downloading plug-in software and holding the page up to an active webcam, readers can see the 3-D image materialize on the page – watch it come to life in amazing colour, see the dragon awaken and hear it roar – all directly on their own computer screen. The reader will then have the unique ability to inspect the 3-D dragon from a variety of perspectives.
This unique new technology will be promoted through a corner flash on the book with information that links to a dedicated web page, where a plug-in can be downloaded, and where readers can view a mini-player film of how the technology works.
Augmented Reality integrates 3-D objects into live video. The video is digitally processed and then 3-D components are added. In other words, this digital processing mixes real and virtual worlds together. This amazing 3-D virtual dragon has been developed for Templar by Total Immersion, a French software solutions specialist that has been leading the way in the field of augmented reality since 1999.
Amanda Wood, MD of Templar comments, “As soon as we saw this technology in Bologna we knew that we had to find a way to incorporate it into one of our titles. We have always tried to innovative when it comes to our Ology series, which thankfully has become a watchword for originality and excellence, and this amazing 3-D technology gives us the opportunity to offer our readers a unique new experience.”
Myles Peyton, UK Sales Director at Total Immersion says, “We are delighted to be working with Templar to launch the UK’s first augmented reality book experience. The technology offers publishers an amazing way to enhance the readers’ experience and bring characters and other story elements to life.
AR works by integrating real-time interactive 3-D objects into a live video stream. Although the technology has been in development for more than ten years, it is only now that companies are realizing its true value, especially where it has the potential to revamp more traditional consumer products, such as books,” he explains.
“Since opening our UK office earlier this year, we have already created a number of groundbreaking consumer experiences for the likes of Paramount Pictures and Nokia, so the mass market potential for the technology is already there,” Myles adds.
Dr Drake’s Comprehensive Compendium of Dragonology is the latest book in the Ology series, which includes 35 titles and 8 core books. The Ology series has sold over 17million books worldwide into 34 countries and spanning 34 editions. Ology has become a publishing phenomenon. Each new book taps into the zeitgeist for young readers, achieving heights of imagination and quality of content, design and production. The series includes Dragonology, Egyptology, Wizardology, Pirateology, Mythology, Monsterology, Spyology and Oceanology.
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the lines between the virtual world and the real world by integrating real-time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains a presence in Europe (Paris and London) and in the US (Los Angeles). It’s solutions are also available through a nextwork of 30 partners worldwide.
The Templar Company Limited (www.templarco.co.uk) is a division of Bonnier Books. Templar is a publisher and packager of high-quality and award-winning children’s books. It created the bestselling Ology series as well as the acclaimed amazing baby® series and award-winning and innovative picture books including Simon Bartram’s Man on the Moon and Varmints by Marc Craste and Helen Ward.