“Volkswagen Virtual Golf Cabriolet” in Mobile and iPad Augmented Reality App

The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success.

Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy.

The Agency  “Agence .V.”  has thought hard of a most efficient way to put the new model on show at dealers although it is not yet available. They came up with the use of Augmented Reality. This is how it now possible to discover the new version of this old favorite.

In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.

Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.

Offering the opportunity to virtually display the new Golf Cabriolet in full size from a Smartphone is an innovation which requested, from Total Immersion, beyond the limit technologies in Augmented Reality.

“Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world.” says Bruno Uzzan, CEO of Total Immersion.

This application fully created by C4M has also been developed for the experience to be triggered from various supports including, press advertising, postal card and internet web site.

Available on french Appstore (iPhone/iPad 2) and Android Market .

Credits :
Agence .V. (http://www.agence-v.com/)
Art Director : Christian Vince
Copywriter : Charlotte Bocher
Artistic director : Nicolas Martinie
Augmented Reality Studio : C4M
Video Director : Igal Kohen

Pastis Ricard Reveals its New Bottle with the Launch of an Iphone/Android Mobile Augmented Reality App

French famous anise-flavored liqueur and apéritif Pastis Ricard unveils its new bottle with the launch of a Augmented Reality apps running on Iphone and Android Phones where you can see and experience the new design of the bottle, redesigned for the first time since its creation in 1932.

In addition to illustrating the Group‟s new signature, “Créateurs de Convivialité”, Pernod Ricard intends to reassert the extent to which innovation, and in particular marketing innovation, is at the core of its premiumisation strategy. During the last two years, and even during the worst period of the crisis, Pernod Ricard never stopped innovating. Marketing investment always remained high and has already returned to its pre-crisis levels, demonstrating a long-term strategic vision: to build strong and premium International brands.

Innovation therefore meets three strategic objectives:

  • to enrich the experience of the brands
  • concerned, to increase consumption opportunities,
  • to target specific consumers.

To achieve these objectives, Pernod Ricard‟s innovation policy relies on a systematic approach: that of „creative collaboration‟. Whether in terms of product or packaging innovation, consumption patterns or communication campaigns, „creative collaboration‟ consists of inviting a variety of different artistic talents to redefine the contours of a brand, and to reinterpret its codes. This results in a „new environment‟, which renews the brand‟s platform, turning its consumers into ambassadors.

Pierre Pringuet, Pernod Ricard‟s Chief Executive Officer states: “Innovation is now, more than ever before, at the heart of the Pernod Ricard model. First of all, because its decentralised organisation favours individual decision-making at the level closest to consumers and secondly, because innovation accelerates growth: it is one of the drivers of our premiumisation strategy.”

Ricard3D app has been developed by Total Immersion and its french mobile partner C4M. More information on Ricard Facebook Page.

You can download the app here. (logo here)

“Atol les opticiens” Face Tracking Augmented Reality App now promoted on TV !

Have a look at this great TV spot broadcasted on national french channels to promote our Virtual Trying on Glasses App usingFace Tracking Technology.

Total Immersion and its french partner C4M delivered for French optician chain Atol first Augmented Reality Trying on Glasses App using Face Tracking Technology on Iphone 4.

The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.

French Optician Atol launched First Augmented Reality M-Commerce Application with Face Tracking For Iphone 4

Total Immersion and its french partner C4M delivered for French optician chain Atol first Augmented Reality Trying on Glasses App using Face Tracking Technology on Iphone 4.

The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.

Total Immersion and its Partners Awarded Twice Last Week !

Total Immersion and C4M Prod just won a Mobile Awards 2010 for the Lustucru Campaign based on Augmented Reality on Iphone featuring Interactive Point of Sales Advertising and Advergame Packaging.

Olivier Audouze (Total Immersion) and Claire Paris (C4M)

Total Immersion’s HK partner Cherrypicks won a Bronze prize on Technology & Telecoms sector in the Digital Media Awards Asia 2010 at Beijing last week for the Sony Ericsson – Fifa 2010 campaign.

Samson Sin (Cherrypicks)

Germaine et les Martiens : First Augmented Reality Apps on Iphone for POS Advertising and Augmented Packaging

Germaine et les Martiens is new big hit campaign for Lustucru done by BDDP & Fils. This campaign is a brillant come back of one of the most famous advertising saga. Germaine is back in 2010 with Internet, Facebook and… Augmented Reality.

Total Immersion’s Partner C4M designed 3 Augmented Reality Applications on Iphone and Adobe Flash. These applications are working with all Lustucru packagings.

It’s the first time that an Augmented Reality Iphone App serves Point of Sales advertising and Augmented Packaging.

More details in the video :

Credits : BDDP, C4M, /XL

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