Last Days to Experience Ocean Park’s AR Experience “Love the Ocean” in Hong Kong

Ocean Park, Ocean Park Conservation Foundation Hong Kong and Times Square joint hands to present to you: LOVE THE OCEAN activity, to let people understand the importance of the ocean to all life forms of the Earth and to bring out educational messages on how we are can help protect marine animals.

An enormous Submarine at Times Square Open Piazza will take you through an educational tour underneath sixty shiny and silvery milkfish, introducing to you how the Ocean Park Conservation Foundation Hong Kong is working to conserve the ocean and the ways to protect marine life in everyday life. Apart from the Milkfish, the Napoleon Fish, Hammerhead Shark and Manta Ray will greet you at the entrance of the Submarine, to make you feel like entering their fascinating underwater world. Please do not forget to grab a chance to make friends and take photos with the fishes through an interactive augmented reality experience. To ensure you receive such surprise, Times Square has prepared free special flyers with unique visual to trigger the augmented reality experience.

Should you have an iPhone, you can also download such special visual via Times Square little diary iPhone / iPad App from App store to trigger the interactive system from your iPhone device at the giant Submarine at Times Square. Support the conservation and protection of marine life: Apart from learning more about wild life conservation, visitors can also donate to Ocean Park Conservation Foundation, Hong Kong by cash or octopus card at the Submarine to support its continuous effort in conservation.

Date : 21 Feb – 20 Mar 2011 Time : 8am -10pm Venue : Open Piazza, Times Square

Sunsilk entertains Cevahir Shopping Mall with Augmented Reality Experience in Istanbul

Total Immersion’s Partner Rabarba just delivered a Shopping Mall Entertainment using Augmented Reality for Sunsilk/Elidor (Unilever) in Turkey. The animation consists on a photo booth using face tracking technology to put some funny hairstyles on consumers ! This kiosk was installed during 4 days in Istanbul Cevahir Shopping and Entertainment Centre, the largest shopping centre in Europe and attracts more than 4.000 people.

Some pictures are available on Facebook Fan Page and you can also experience it online.

First AR Mobile Campaign in Latam for 20th Century Fox – The Chronicles of Narnia: The Voyage of the Dawn Treader by Interactive Mexico

Total Immersion’s mexican partner, Interactive developed for 20th Century Fox and the launch of movie ” The Chronicles of Narnia: The Voyage of the Dawn Treader”  first Mobile application using D’Fusion Mobile in Latin America.

Available for both iPhone and Android operating systems, all promotional posters for the movie come alive with this application. A 3D animation of the ship surprises the user as a first impression, then it is possible to observe an exclusive teaser of the film within the application.

Search the application on the App Store and Android Market under “Narnia 4D”

U.S. Air Force recruiters debut ‘augmented reality’ mobile tour

The U.S. Air Force has kicked off “Command Center Alpha,” its newest mobile marketing tour.

Command Center Alpha is an AR mobile tour experience that immerses visitors in the “sci-fi” world of the Air Force. The interactive tour includes 3D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. Visitors use handheld devices, which rely on natural image tracking, enabling them to experience augmented reality in the form of 3D animations and video.

Augmented Reality Football Games for Street Marketing and Shopping Mall Entertainment

World Cup is the right time to develop exciting Augmented Reality Events and Street Marketing Campaigns. Here are some examples of projects performed by our partners in Hong Kong and in La Réunion.

Interact 3D – Shopping Mall AR Experience in La Réunion (France)

Cherrypicks –  Street Marketing in Hong Kong Metro (R.O.C)

Hugo Boss wows with Augmented Reality Shopping Experience

Augmented reality pioneers Total Immersion have come up trumps with their first ever UK shop front experience at Hugo Boss.

Located at Sloane Square, the ‘Black Magic’ experience has been created for Hugo Boss by London-based creative agency SimonandJohn in a bid to take window shopping to a whole new level. The installation was produced by UK firm, Crossplatform.

As part of the three week promotional campaign, shoppers can pick up special trigger cards to play a virtual game of blackjack in store for their chance to win up to £250 worth of Hugo Boss vouchers.

Myles Peyton of Total Immersion explains: “The AR experience was created around the concept of black magic to have synergy with the brand. It uses a deck of cards, which are shuffled to reveal a different card every time a new trigger card is used. Shoppers with the winning card are then able to collect their voucher to spend in store.

“AR takes traditional window shopping to a whole new level and is a unique way of increasing footfall and sales within the store”, he said. “Shop front displays can be gimmicky and uninspiring this time of year, but by giving customers a genuinely exciting brand experience, Hugo Boss are having a real impact.”

Part of the ‘Black Magic’ campaign includes a double page promotion in December week one issue of Stylist and Shortlist magazine, with a high value trigger card for readers to bring in store.

SimonandJohn creative agency, explain: “The Stylist and the Shortlist are both fast becoming the UK’s biggest free magazines. They are both written by a very impressive editorial team, so we embraced the opportunity to work exclusively with them on this project.

“I think it took us all by surprise the overwhelming positive response from their readers. They seem to relish the opportunity to interact with the technology and of course were hugely motivated by the chance of wining.

“Some people were so intrigued by the concept that the actual magazine itself could trigger the experience, that they came from North and South London in their lunch breaks to try their luck.”

The Black Magic installation is live for three weeks until December 20th, and includes AR displays both inside and outside of the store, where shoppers can use their trigger cards to view interactive footage of Hugo Boss catwalk shows.

Myles adds: “This is our first major shop window installation in the UK and our second retail campaign, following on from the success of our augmented reality exhibition to launch the Nokia N97 earlier this year.

“We are already in talks with other global retailers to launch similar installations in 2010 – some of these campaigns will be rolled out across store chains nationally,” he said.

“The fact that brands are investing this much money in AR, especially during a recession, shows what a powerful tool AR has become in global retail marketing,” Myles adds.

Nick Brown from Crossplatform, said: “The ‘Black Magic’ campaign is truly interactive and multiplatform, engaging consumers initially both at retail level and through magazines before inviting them back to the store for delivery of the final competition. In this scenario it is critical that the technology is seamless and fully harnesses the client’s creative objectives. We are delighted to have helped SimonandJohn realise their vision.”

Simonandjohn is a boutique creative agency on the edge of Soho. Spearheaded by a creative duo whose experience in retail, manufacturing and brand consultancy have created a unique process called ‘think and make’ to create a higher value offering for their clients.

They call themselves ‘restless inventors’ with a passion for identifying emerging and progressive trends to help stay ahead of the ever more informed and savvy consumer. The agency creates ‘experiences’ using traditional and non-traditional media in an attempt to drive one of their main objectives in 2010; getting people back on the high street.

Crossplatform delivers technology that unites consumers through Web 2.0, mobile telephony, interactive television and outdoor advertising. Specialists in IPTV, augmented reality and content to mobile, Crossplatform’s objective is to help clients communicate with consumers in the right place and at a time of their choosing. Crossplatform is a privately owned company with sales and technical operations in the United Kingdom, India and Australia.

Blog Review : Inwindow Outdoor launched interactive storefront window campaign for CW’s Vampire Diaries

Please have a look at this article : Digital Signage Today

Inwindow Outdoor has launched an interactive storefront window campaign to promote CW’s new drama, Vampire Diaries. The Storescape campaign utilizes three Inwindow properties in Los Angeles and three in New York City and features a range of incredible interactive technologies to engage the pedestrian, including augmented reality and Bluetooth.

Created in partnership with OMG, deployment partner Helios Interactive Technologies, and augmented reality provider Total Immersion, the CW Storescape campaign will run for four weeks.


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