Gaming : Mc Donald’s Europe Happy Meal Augmented Reality Game with Arthur and The Minimoys

In December 2009, Mc Donald’s Europe offered in Happy Meal Boxes an Interactive Game using Augmented Reality based on a DDR-like game-play under Arthur and The Minimoys licensing.


Video by Duke Interactive for Mc Donald’s Europe.

Video Release of McDVISION Avatar Pandora Augmented Reality Experience

During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated Thrill Card becomes a portal into three unique, immersive Pandora environments the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls.

Players control their AR experiences by moving and tilting the Thrill Cards through the world of Pandora. They are invited to Touch the Mysterious Anemonids where they watch the Pandoran Rainforest light up as they touch the bioluminescent Anemonids. Players are then beckoned to Navigate Across Ancient Vine Bridges, where they can show their balancing skills by crossing the shaky vines to reach the Hallelujah Mountains. In the third scenario, Find Mystical Woodsprites, players explore the willow tree in search of the mystical Woodsprites, and watch them come to life.

Mc Donald’s Orders Up Augmented Reality From Total Immersion, in Global Promotion For Fox’s ‘AVATAR’

AR Experiences Connect Film and Filmgoers Worldwide, In Biggest Mass Deployment of Augmented Reality to Date.


LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of 20th Century Fox’s “Avatar.”

Augmented reality pioneer Total Immersion (www.t-immersion.com) today announced that it has teamed up with McDonald’s on a global promotion for the film at its restaurants in 40 markets around the world – the most extensive deployment of AR technology to date.  The promotion kicked off earlier this month, on hundreds of millions of McDonald’s boxes — and, on Dec. 18, on the web, at http://www.mcdonalds.com/avatar.

During the month and into January, product packaging in the U.S. for Big Macs will feature an AR “Thrill Card” on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie.  Displayed before a webcam, the perforated “Thrill Card” becomes a portal into three unique, immersive Pandora environments – the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls.

Players control their  AR experiences by moving and tilting the “Thrill Cards” through the world of Pandora.  They are invited to “Touch the Mysterious Anemonids” where they watch the Pandoran Rainforest light up as they touch the bioluminescent Anemonids.  Players are then beckoned to “Navigate Across Ancient Vine Bridges,” where they can show their balancing skills by crossing the shaky vines to reach the Hallelujah Mountains.  In the third scenario, “Find Mystical Woodsprites,” players explore the willow tree in search of the mystical Woodsprites, and watch them come to life.

The McDonald’s/Avatar promotion delivers augmented reality on an unprecedented global scale,” said Bruno Uzzan, CEO, Total Immersion.  “It’s by far the widest use of AR we’ve ever seen, potentially touching hundreds of millions worldwide.  At the same time, it signals the arrival of digital experiences, to complement durable goods in the marketplace – a trend we expect will accelerate in the months and years ahead.

“Augmented reality does more than engage customers – it enlightens and entertains as well,” he said.  “We’re as excited about the upcoming release of ‘Avatar’ as moviegoers worldwide, and this promotion with McDonald’s extends both the trailer and the energy building around the film.  We’re absolutely thrilled to be part of this, and to offer a technology that conveys to consumers the magic of the movie.”


Note : Big Mac promotion is in US only.  Not worldwide.

AR Gaming : Mc Donald’s French Star Wars Happy Meal with Augmented Reality Game

French Happy Meal Box with last Star Wars licence has an additional AR Game. People just have to take magical card on happy meal box to have an Augmented Reality Star Wars Game on Mc Donald’s website.

starwars

The AR Game is in 2 phases, first is the reveal and test flight of Obi-Wan Kenobi’s Delta-7 and then the fight against Slave1 spaceship. This campaign has been driven by Duke Interactive.

Digital Marketing: Mc Donald’s France brings 3D Interactivity to new Happy Meal campaign thanks to Total Immersion’s technology

In collaboration with Mc Donald’s promotionnal agency Duke, Total Immersion delivered a new on line experience to support french Happy Meal campaign. Thanks to augmented reality kids can interact with a 3D avatar and choose different scenarios thanks to finger pointing technology.

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