Cartoon Network Takes Augmented Reality with Generator Rex App Across Asia

Cartoon Network is giving kids an unprecedented chance to check if their bodies are hosting nanites – microscopic machines – via a new augmented reality (AR) application created for its awesome new series, Generator Rex.

For the first time ever kids can participate and test themselves for nanites – which in the series have invaded every living being – in two exciting ways. Either log on to the Cartoon Network website or through the Cartoon Network Facebook page to start the scan. Either way, kids can then load the resulting videos on to YouTube or Facebook to share with their friends.

Developed by the world’s pioneer in augmented reality, Total Immersion, the animation used in the AR application is cutting-edge: allowing the user to move close up and away from the computer screen and providing unprecedented 360° views.

Lucien Harrington, Vice-President, Branding & Communications, Turner Broadcasting System Asia Pacific, Inc. said, “The Generator Rex augmented reality application sets a new standard in how kids can actually become part of the stories and adventures that define Cartoon Network. We are always looking to innovate and find ways that can animate kids’ lives and this ground-breaking initiative delivers on that promise.”

The augmented reality application is available through Cartoon Network’s online destinations in two levels.

“Generator Rex’s web activation has taken the traditional online experience and made it even more exciting. This is great news for kids, fans and collectors of the Cartoon Network property who can now get to see, interact with, and even record movies with, their favorite heroes,” said Philippe de Passorio from Total Immersion.

In Asia Pacific the application is available online now, and is planned to further extend on mobile and on-the-ground over the coming months, to allow viewers the opportunity to experience the technology first hand.

Augmented reality is the term for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with the real-life scene, creating a mixed reality of virtual elements and the real world. Users of Cartoon Network’s application will need a computer, webcam and speakers.

For more exciting Generator Rex adventures, visit and don’t forget to catch the show, weeknights at 6:30pm!

Prix d’Amérique Marionnaud Augmented Reality Online Game

Prix d’Amérique is a harness race held at the Vincennes hippodrome in Paris, France. The race takes place on the last Sunday of January every yearand it is widely considered the most prestigious harness race in the world.

This year, web visitors had the opportunity to participate to this prestigious race through an augmented reality advert-game and to experience sensations of this unique horse race. Total Immersion’s partner Astuce Productions produced this AR experience.

Instant Win Shopping Mall Entertainment using Augmented Reality in Greece

This Christmas, Germanos rewarded customers visiting “The Mall Athens” and “Golden Hall” department stores with innovatively presented prizes, in an attempt to combine the holiday spirit with high technology. Customers visiting GERMANOS stores were able to see live on special screens a three-dimensional image of the prize they had won on the spot, without making a purchase or participating in a lottery competition. Some of the amazing prizes that came to life in the hands of the fascinated customers included 6 scooters, 10 LG Optimus mobile phones, 10 PS3 game consoles, 5 netbooks and 30 €100-prize cheques.

High take-up, increased customer turn-out
This innovative style of promotion attracted the vivid interest of the public, as proven by the high take-up. As a result, approximately 50,000 consumers received the new coupon incorporating the augmented reality technology by Germanos promotion teams in the “Golden Hall” and “The Mall Athens”. It is worth noting that 80% of those customers, corresponding to a number of 40,000 customers, visited the department stores with the intention to win the prize and get an idea of what it looked like with the help of 3D technology. In addition, this promotion resulted in a significant increase of customer turn-out at Germanos stores in both department stores, which translated in a sales increase in all product categories.

“This innovative promotion aimed at supporting the seasonal televised campaign of our company on a below-the-line level, a campaign based on the central slogan ‘For presents that evoke great emotions…Germanos, and you are in’, stated Alexandros Davos, Retail Marketing Director of the company. Furthermore, it aimed at enhancing the emotional connection of the brand with its customers, via personalised one-to-one communication. At the same time, it was applied with the view to create another unique customer experience –an area where Germanos network lays particular emphasis on, with visiting customers always being its prime focus.

Through its long-standing, consistent presence, the company has won the esteem and trust of consumers. With renewed store aesthetic, improved communication and emphasising on the experience customers come by every time they visit Germanos network, the company continues to serve its vision to provide technological solutions, products and services that fully meet customer needs.

Volkswagen Scirocco Cup China : the Most Advanced Augmented Reality Car Racing Game

Have a look at this wonderful project performed by creative partner Axis3D and augmented by Total Immersion. This experience done for Volkswagen’s Scirocco Cup 2010 in China presents the most advanced car racing game in the AR industry.

You can experience it here.

U.S. Army and U.S. Air Force Enlist Augmented Reality From Total Immersion to Attract, Engage New Recruits

Today, Total Immersion announced that two branches of the U.S. Armed Forces are taking their recruiting efforts to a new level via distinct experimental augmented reality initiatives – solutions that educate and motivate as they engage.

The U.S. Army’s “Race for Strength Challenge” pits an Army-sponsored NASCAR vehicle — Ryan Newman’s #39 Army Chevrolet Impala — against the Army’s high-tech fleet, placing potential recruits into the action, via the Web (Army – Race for Strength) and through kiosks installed at select NASCAR events.  At the kiosks and online, players can race against MRAP and Stryker armored vehicles, through various (sometimes treacherous) environments.  Players control vehicles by means of a card or printout featuring a tracked image and a steering wheel.  The game is featured in the billboard promo loop on the homepage.

The racing game is an extension of the U.S. Army’s continuing effort to showcase its high-tech skills training and the various options and career opportunities it offers.
“Army – Race for Strength,” the newest element in the interactive, participatory Strength in Action Zone exhibit at major NASCAR and NHRA races, made its debut simultaneously in four locations: at Daytona International Speedway in Daytona Beach, Fla., during Speed Week preceding NASCAR’s Daytona 500; at Auto Club Raceway in Pomona, Calif., as part of festivities surrounding the NHRA’s Kragen O’Reilly Winternationals; at McCormick Place at the Chicago International Automobile Show; and online.

At the same time, the U.S. Air Force has kicked off “Command Center Alpha,”    its newest mobile marketing tour (   Command Center Alpha is an AR mobile tour experience that immerses visitors in the “sci-fi” world of the Air Force.  The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display.  Visitors use handheld devices, which rely on natural image tracking, enabling them to experience augmented reality in the form of 3-D animations and video.

The mobile marketing tour is an extension of the Air Force’s sci-fi advertising campaign, which showcases technology that was once regarded as science fiction, but that the Air Force is actually deploying today.  Against that backdrop, Command Center Alpha highlights the variety of job opportunities the Air Force offers.   The mobile tour got under way at the Suwannee River Jam in Live Oak, Fla. on April 21, and will include stops at major events and venues throughout the summer.  The tour’s next stops: Nashville and St. Louis.

Total Immersion worked with Momentum Worldwide’s Chicago-based team and TimeZoneOne, also of Chicago on the Army campaign, while GSD&M Idea City of Austin, Texas teamed with TI on the Air Force campaign.

BarcelFut Augmented Reality Online Campaign released in Mexico

Inter-active, Total Immersion’s partner in Mexico, delivered BarcelFut AR Campaign for Barcel featuring Football Games in Augmented Reality.

During 25 years, Barcel has been making “what you crave for”. It has a range of delicious salty snacks including the famous home-made-like fresh and crispy potato Chips; the coated peanuts that are most sought after at parties and Barcel pork rinds among many other delicious and fun products ideally suited to be shared with friends. Barcel is part of Grupo Bimbo.

Blog Review : Event Marketer U.S. Army Launches Augmented Reality Game

Please have a look at this article : Event Marleter

The U.S. Army on Feb. 11 launched Army – Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers.

The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago Auto Show and online via a downloadable version. Besides NASCAR and NHRA races, it will roll out within the next few months into all of the Army’s events system-wide, including state fairs, air shows and high school visits.

During the game, race-car “drivers” use a palm card that they receive during registration at an Army event or print during the download process to control the No. 39 U.S. Army Chevrolet as it weaves through a convoy of speeding Mine Resistant Ambush Protected (MRAP) and Stryker AV vehicles. The card can be turned left and right for steering, tilted forward to accelerate and pulled back to brake. Players can stop the game to receive more information about the U.S. Army vehicles with which they share the road.


Experience it here.

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