Nestle’s AR gaming truck in polish schools to educate kids to healthy nutrition

Our Partner in Poland Adv.pl  developed three Augmented Reality games for Nestle’s brand – Winiary.
The aim of the project was to educate kids in the healthy nutrition field. They used  facetracking and markerless tracking in order to achieve the greatest interaction between a young person and the matter we want them
to remember.


The truck with three different interactive games has visited 50 schools within 3 months:  over 1100 young people from all over Poland engaded with the AR healthy eating project.

Adv.pl has designed different 3D monsters which are funny and amusing for target group, animated them and integrated within the D’Fusion tool. The Augmented Reality has been used for the first time in such a scale
in a food industry in Poland.

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