Augmented Reality Helps Photomaton to Drive Consumers on Photobooths

Photomaton, leader of photobooth installation in France just launched a brand new Photobooth designed by Philippe Stark. In addition to ID photos, users can take fun pictures and post them on Facebook or Twitter or send them via email, thanks to the 3G connexion. Users can now pose before virtual backgrounds or ad some text to the picture using new interfaces on a wide touch screen, more ergonomic than ever.

Total Immersion provided an Augmented Reality experience on the external screen to attract and engage people as they pass by the photo booth. A camera films people around the booth and when a face is detected, a picture is taken and inserted in a mock-up passport. The first installation displaying the AR experience has been set up in Châtelet on March 16th.

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