Bouygues Telecom Augmented Reality Brochure to Experience Latest Smartphones Functions

French operator Bouygues Telecom has added an augmented reality feature to the smartphone purchasing guide available at its points of sale.



The new 3D technology allows customers to test and discover the functions of new smartphones, divided into two categories by level of complexity: “smartphones” : Acer Liquid Mini and Samsung Galaxy 551 and “premium smartphones” : Sony Xperia ARC and Samsung Galaxy S. Customers can also test various apps, including social networks such as Facebook on Android handsets.

Users must go to, start up their webcam and place the printed page of the 3D guide in front of it. The chosen smartphone will be viewed in 3D as if it were coming out of the page. The point of sale guide is available at the operator’s 630 Clubs Bouygues Telecom stores and as a download from its website :

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