Prix d’Amérique is a harness race held at the Vincennes hippodrome in Paris, France. The race takes place on the last Sunday of January every yearand it is widely considered the most prestigious harness race in the world.
This year, web visitors had the opportunity to participate to this prestigious race through an augmented reality advert-game and to experience sensations of this unique horse race. Total Immersion’s partner Astuce Productions produced this AR experience.
Filed under: New Projects, Online Marketing | Tagged: Advergaming, AR, AR game, Augmented Reality, Brand Experience, D'Fusion @Home®, Interactive Experience, Online Marketing, Prix d'Amérique Marionnaud, Total Immersion |