Total Immersion And eBay Bring Virtual ‘See it On’ Feature To eBay’s Fashion App

Relationship Raises the Bar in E-Commerce Innovation

LOS ANGELES (February 1st, 2011) – Total Immersion revealed the first public release of its relationship with eBay – a mobile shopping feature within eBay’s Fashion app called “See It On” where the user can virtually try on sunglasses in real time through augmented reality functionality. Using an iPhone 4 or iPod Touch with a front facing camera, the app uses facial recognition to identify the user and apply virtual sunglasses to their video image. The user is able to adjust the fit, choose different styles, frames, lenses and colors to find their perfect look.  Within the app they can then browse through eBay to find the perfect pair at the perfect price.

Built on Total Immersion’s patented D’Fusion® platform, “See It On” Sunglasses allows users to virtually try on sunglasses in real time through augmented reality functionality. “We are thrilled to be working with eBay, and part of a rich collaboration that can potentially redefine how people shop,” said Bruno Uzzan, Co-Founder and CEO, Total Immersion. “The ability to provide consumers with realistic simulation in shopping environments not only builds confidence in their decision, but also dramatically enhances the discovery and efficiency aspects, creating an overall more satisfying shopping experience.”

“eBay’s goal is to make it simple, fast and convenient for consumers to shop virtually anywhere, anytime,” says Steve Yankovich, vice president of eBay Mobile. “By working with Total Immersion, we were able to bring augmented reality to the eBay Fashion iPhone app to allow consumers to experience products on eBay in a whole new way. Shoppers can skip the lines at stores to virtually ‘try on’ and shop for sunglasses wherever they are.”

eBay Fashion can be downloaded for free at the iTunes App Store (currently available in US & Canada); search for “eBay Fashion”. Additional information on the app and a video demonstration can be found at

About Total Immersion

Total Immersion ( is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), Asia, and North America. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide.  Find the latest news about Total Immersion at:


US & Canada:
Greg Davis, General Manager,

Europe & Asia:
Emmanuelle Pasturel, Marketing Manager

2 Responses

  1. […] This post was mentioned on Twitter by Zolnir, Total Immersion, Thomas Wendt, Elaia Partners, URAR3D and others. URAR3D said: Total Immersion And eBay Bring Virtual ‘See it On’ Feature To eBay’s Fashion App: Relationship Raises the Bar i… […]

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