“Atol les opticiens” Face Tracking Augmented Reality App now promoted on TV !

Have a look at this great TV spot broadcasted on national french channels to promote our Virtual Trying on Glasses App usingFace Tracking Technology.

Total Immersion and its french partner C4M delivered for French optician chain Atol first Augmented Reality Trying on Glasses App using Face Tracking Technology on Iphone 4.

The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.

4 Responses

  1. […] developers write: This is the most fully realized mobile commerce application ever to use augmented reality, and the […]

  2. This is truelly a great app. We use this in our store in the Netherlands.

  3. […] million iPads worldwide in 2011, up from more than 15 million in 2010. Given the recent success of Total Immersion's iPhone app for Atol integrating augmented reality and m-commerce, we expect to see similar apps being brought to market […]

  4. […] promo video also demonstrates the capabilities for iPad retail apps.  They already brought a successful iPhone app to market in late 2010 for glasses retailer Atol, which boasted impressive integration of natural feature recognition, augmented reality and […]

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