American Express wows consumers in Italian Shopping Malls

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, developed and released the American Express AR interactive game.

Interactive kiosks have been placed in shopping center in Rome and Milan, to let users know the new Club Membership Rewards Program. The catalog itself becomes the controller to drive a virtual shopping cart and try to collect as many items as possible, and get the highest score collecting those which multiply the items value. According to the final score, the software tracks the user’s face, superimposing different virtual contents on it, and generates a screenshot that players can bring home.

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