French Optician Atol launched First Augmented Reality M-Commerce Application with Face Tracking For Iphone 4

Total Immersion and its french partner C4M delivered for French optician chain Atol first Augmented Reality Trying on Glasses App using Face Tracking Technology on Iphone 4.

The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first  AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion.  “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy.  In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike.  Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.

One Response

  1. Thanks…will download that app and check it out.

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