The “Atol Les Opticiens” app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles and connect to a map pinpointing the nearest store.
“This is the most fully realized mobile commerce application ever to use augmented reality, and the first AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion. “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy. In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike. Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”
Total Immersion adapted an enormously successful Web-based AR application for the mobile environment.
Filed under: Mobile, New Projects | Tagged: Atol, Augmented Reality, Brand Experience, C4M, D'Fusion® Mobile, eyeglasses, Face Tracking, Iphone, iPhone4, M-Commerce, Marketing Mobile, Partners in action, Try Live |